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Crowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded

Why should you listen to Crowdfunding Uncut? Because I’m asking the same questions you want to know. I know what it feels like to fail at crowdfunding. I also know what questions to ask, and what to do to raise over half a million dollars on Kickstarter and Indiegogo. As I’m also advising Crowdfunding campaigns, I need to keep up to date with what’s working and what isn’t. Questions that will get answered on this show: what crowdfunding platform is right for me? What can I do to have a successful product launch? How can I get 1000 backers for my project? What really matters? What if I have a small budget? What happens after crowdfunding? I will share with our best interviews showcasing the campaigns processes, failures, critical lessons learnt and actionable strategies showing YOU how to get your project funded. This is where project creators get funded.
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Now displaying: Page 1
Dec 9, 2015

Today’s episode of Entrepreneur:Uncut features Jean Leggett, COO of One More Story Games. One More Story Games was founded in 2013 and began with five brave co-ops in January 2014. To date, One More Story Games has raised $240,000 from friends and family to launch its interactive story writing software, StoryStylus, which aims to create a new kind of social game, one that is focused on characters and exploring new worlds. StoryStylus is a platform for the creation and publication of interactive games or educational stories. You can create your own games, share them with friends and family, submit story games for publication and earn royalties.

 

Today’s conversation centers around the OMSG Kickstarter campaign that didn’t top out their crowdfunding goal. But Jean says that nobody on their team sees it as a failure, though there were many things she sees now that they could have and should have done differently. So many lessons were learned about what goes into a successful crowdfunding campaign and she sees all of them as worth a “failure” to learn. On this episode she shares the most important ones with Khierstyn.

 

One of the biggest lessons of a Kickstarter campaign that didn’t fund.

 

The conversation on this episode is well worth your time, but to summarize the lessons learned from the crowdfunding attempt One More Story Games made, make sure you’re aiming at one target audience. Jean Leggett says that the OMSG team knew their main demographic going into the crowdfunding campaign. They’d done a lot of market research ahead of time. But they didn’t restrict themselves to only one niche target. They were lured into thinking that a more broad appeal would reach more people who would be interested in funding. But they learned the hard way that doing so only diluted their message. That’s a powerful lesson for anyone thinking of doing their own crowdfunding campaign, and Jean has lots of similar insights to share on this episode of Entrepreneur:Uncut.

 

What if a failed crowdfunding campaign had succeeded?

 

The Kickstarter campaign that One More Story Games implemented didn’t even get close to full funding, and there are many reasons for that. But Jean Leggett, COO of OMSG is glad for it. Why? Because she thinks that if the crowdfunding had been successful, their team might have lost its hunger to make things happen. Their drive to succeed seemed to increase after the kickstarter didn’t pan out and Jean is glad for that. What a refreshing perspective! How can you turn failures into success? What ways of looking at things do you need to adjust in order to do that? You’ll hear a good deal of inspiration from Jean on this episode, so be sure to listen.

 

A new game platform for the hearing impaired?

It’s never been done before, a game designed strictly for those who are deaf or hearing impaired. Jean Leggett wants to make it happen. Jean grew up in a home where some of her family members were deaf and she feels that she understands the deaf community and they needs they have well enough to spearhead an effort to create a game that incorporates sign language and other prompts for deaf users. It’s a visionary idea that she thinks could receive great funding and support from a variety of channels, and it might be her next crowdfunding attempt. Hear more about her dream for a deaf-niched video game, on this episode.

 

OUTLINE OF THIS EPISODE:

  • [0:14] Khierstyn’s introduction to Jean Leggett and how she’s used crowdfunding.
  • [1:00] Jean’s business: One More Story Games - its 3 year history and how the team came together.
  • [2:59] The vital nature of being an advocate for yourself and how Jean has learned that working with OMSG.
  • [3:29] Initial investments from family and friends and the first crowdfunding attempt for OMSG.
  • [5:36] What Jean thinks may have happened if their crowdfunding campaign had been successful.
  • [7:50] The original goal of their kickstarter campaign - and a 14% funding rate.
  • [9:00] Why the One More Story Games team’s “failure” is not being seen as a failure.
  • [10:28] Why speaking to too many people is not going to connect with the people you truly want to reach.
  • [14:26] The importance of having an audience already to kickstart your crowdfunding campaign.
  • [15:50] The one thing Jean would change if she did a Kickstarter campaign again.
  • [16:51] How to figure out the niche of people to focus on.
  • [18:26] The newest project Jean is interested in building - video games for the deaf.
  • [23:55] Current successes in spite of the crowdfunding not working out as planned.
  • [28:22] The writing contest One More Story Games is sponsoring.

RESOURCES MENTIONED IN THIS EPISODE:

 

One More Story Games - https://onemorestorygames.com/

 

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