Today’s episode of Entrepreneur:Uncut features Jean Leggett, COO of One More Story Games. One More Story Games was founded in 2013 and began with five brave co-ops in January 2014. To date, One More Story Games has raised $240,000 from friends and family to launch its interactive story writing software, StoryStylus, which aims to create a new kind of social game, one that is focused on characters and exploring new worlds. StoryStylus is a platform for the creation and publication of interactive games or educational stories. You can create your own games, share them with friends and family, submit story games for publication and earn royalties.
Today’s conversation centers around the OMSG Kickstarter campaign that didn’t top out their crowdfunding goal. But Jean says that nobody on their team sees it as a failure, though there were many things she sees now that they could have and should have done differently. So many lessons were learned about what goes into a successful crowdfunding campaign and she sees all of them as worth a “failure” to learn. On this episode she shares the most important ones with Khierstyn.
The conversation on this episode is well worth your time, but to summarize the lessons learned from the crowdfunding attempt One More Story Games made, make sure you’re aiming at one target audience. Jean Leggett says that the OMSG team knew their main demographic going into the crowdfunding campaign. They’d done a lot of market research ahead of time. But they didn’t restrict themselves to only one niche target. They were lured into thinking that a more broad appeal would reach more people who would be interested in funding. But they learned the hard way that doing so only diluted their message. That’s a powerful lesson for anyone thinking of doing their own crowdfunding campaign, and Jean has lots of similar insights to share on this episode of Entrepreneur:Uncut.
The Kickstarter campaign that One More Story Games implemented didn’t even get close to full funding, and there are many reasons for that. But Jean Leggett, COO of OMSG is glad for it. Why? Because she thinks that if the crowdfunding had been successful, their team might have lost its hunger to make things happen. Their drive to succeed seemed to increase after the kickstarter didn’t pan out and Jean is glad for that. What a refreshing perspective! How can you turn failures into success? What ways of looking at things do you need to adjust in order to do that? You’ll hear a good deal of inspiration from Jean on this episode, so be sure to listen.
It’s never been done before, a game designed strictly for those who are deaf or hearing impaired. Jean Leggett wants to make it happen. Jean grew up in a home where some of her family members were deaf and she feels that she understands the deaf community and they needs they have well enough to spearhead an effort to create a game that incorporates sign language and other prompts for deaf users. It’s a visionary idea that she thinks could receive great funding and support from a variety of channels, and it might be her next crowdfunding attempt. Hear more about her dream for a deaf-niched video game, on this episode.
One More Story Games - https://onemorestorygames.com/
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