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Crowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded

Why should you listen to Crowdfunding Uncut? Because I’m asking the same questions you want to know. I know what it feels like to fail at crowdfunding. I also know what questions to ask, and what to do to raise over half a million dollars on Kickstarter and Indiegogo. As I’m also advising Crowdfunding campaigns, I need to keep up to date with what’s working and what isn’t. Questions that will get answered on this show: what crowdfunding platform is right for me? What can I do to have a successful product launch? How can I get 1000 backers for my project? What really matters? What if I have a small budget? What happens after crowdfunding? I will share with our best interviews showcasing the campaigns processes, failures, critical lessons learnt and actionable strategies showing YOU how to get your project funded. This is where project creators get funded.
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Now displaying: Page 1
Nov 1, 2015

Today’s episode features entrepreneurs Emma and Carla Papas, ”The Merrymaker Sisters” who are also real life sisters. Khierstyn has invited them on the show today to inspire you with their delightful story. The two of them were working full time in jobs they hated when they first started blogging. After a while they began to think it was more risky to stay in their hated jobs for years than to step out and find their dreams by creating their own income. Sound familiar? You’ll be inspired by their journey and the steps they’ve taken to build those dreams into a reality. You’re going to enjoy this one.

Finding their focus and getting the business rolling.

Emma and Carla (The Merrymaker Sisters) are health and happiness advocates and health coaches who are on a mission to merrymake over the world! They offer real food recipes, positive mindset advice, and ways to find and follow your purpose. But that mission has come to them over time. The clarifying of their blog and purpose took time, and that process was instrumental in helping them determine what they were about and what value they wanted to give to the world. This episode walks through their bubbly, fun-filled story and highlights the steps they took to get their blogging business profitable within a year’s time. Interested? Give it a listen.

Creating products but not seeing much traction.

After quitting their full time jobs to build their blog into a business, Emma and Carla Papas knew they had to get some money coming in right away. But they weren’t sure how to do it. One of the projects they took on was creating products, primarily recipe ebooks at first. Their approach was to create the product, put it on their website, then move on to the next. But their eyes were opened when they attended a conference and discovered that there was much more they could be doing to promote their products in a way that would take advantage of the opportunity they had to make those products available to their followers. Their journey is one of learning and application, learning and application, and you’ll learn a lot by hearing how they tweaked things over and over to make their blog profitable.

 

Their first program AFTER learning how to promote.

 

The 4 week detox program was the first thing Carla and Emma Papas created after they had learned how to do a better job promoting their products, and they began promoting it and taking money for it before it was even created. By preselling their program through an effective landing page (complete with a video that explained the benefits of the program) they were able to get money coming in before the program was even completed. The launch was a huge success and the people who have been helped by it number in the thousands. And all of that came about because they learned how to create a buzz before the product was actually ready. You can do the same thing by learning how on this episode.

 

The one piece of advice the MerryMaker Sisters would give to their younger selves…

Focus. There are so many ideas, opportunities, and distractions that come across an entrepreneur’s path every day, it’s easy to get side tracked. New entrepreneurs need to know that reality and prepare for it. Focus is the word that makes all the difference. If it takes productivity apps, time blocking, stronger accountability, or whatever, you’ve got to learn how to focus your attention on one project - the most important project - until it is complete. It’s that discipline of focus that will translate into methodical steps of success that will make your business thrive in the ways you want it to. Learn the lessons that Emma and Carla Papas have learned the hard way by hearing their story, on this episode of Entrepreneur:Uncut.

 

OUTLINE OF THIS EPISODE:

  • [0:14] Introduction of today’s guests. The MerryMaker Sisters.
  • [2:50] How the sisters got started: working full time while side hustling.
  • [4:10] Making money with their blog… or not.
  • [5:58] Why the sisters decided to quit their jobs with no safety net… it was a mindset shift.
  • [8:05] The first efforts of monetizing their blog.
  • [9:49] Tips for those wanting to land some sponsored posts for monetization.
  • [14:00] How the sisters began doing brand work and built their online income.
  • [15:20] Using sponsored posts: How the process began and how it works now.
  • [16:44] The creation of a recipe ebook and the income that followed.
  • [18:08] Using private Facebook groups to maximize their community.
  • [19:45] The launch process the sisters have learned over the years.
  • [21:57] The email tools the sisters use for email marketing.
  • [22:26] Building a following up to 6 figures without advertising.
  • [25:35] The 4 week detox program.
  • [29:46] Starting the buzz for a product or program launch.
  • [31:51] The most important thing they’ve done to improve product launches.
  • [33:35] The point the sisters realized they needed to promote their products more.
  • [35:34] One piece of advice the sisters would give to their younger selves.
  • [36:55] How you can connect with the MerryMaker sisters!

 

RESOURCES MENTIONED IN THIS EPISODE:

 

http://www.themerrymakersisters.com/

 

The 4 week plan: http://www.themerrymakersisters.com/make-life-merry/

 

www.ProBlogger.com

 

www.TropicalThinkTank.com

 

www.MailChimp.com

 

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