What if you could launch your project and have a super-engaged audience lining up to buy your product? So many blogs, and guru’s harp on having a big email list before you launch. What if it wasn’t about that? What if it was about how engaged they are?
"90% of the people who sign up for my Giveaways end up reading their email, and about 50-60% respond to that email", Timothy Moser, MasterOfMemory.com
This rings true for a lot of things. If you have a tiny list of raving fans, I guarantee you will convert higher rates, and get MORE sales from that list then you would have if you only focussed on the quantity.
Using a Giveaway Strategy in another niche has helped Timothy Moser get an almost unheard of 10% conversion rate (from lead to sale). This unique selling strategy focused on nurturing your leads, and getting them super engaged, and ready to buy anything you’re selling.
Before Timothy Moser started Master of Memory, a website that offers free information and courses on how to memorize anything, he was a lot like many people trying to get their start on the internet.
He had been listening to podcasts and reading blogs on how to start a business online.
Memorization and learning had always been a passion of Tim’s. One day Tim was googling around for more information to improve his own skills....
But he didn’t find much.
He mostly found forum posts, but certainly no central hub to learn the best techniques for remembering someone’s name you just met, or Spanish verb conjugation.
So Tim threw up a website for fun hoping to make some beer money with banner ads…
When Timothy’s website, MasterOfMemory.com, blew up!
Even though he decided early to focus his brand around giving away ALL his information for free, he was still able to monetize the site within 3 months by selling a course on learning Spanish where enrollees get personal attention from native speakers online.
His Unique Selling Proposition for that course was to use the advanced memorization techniques he had learned and apply it to learning “boring” vocabulary and grammar.
This podcast isn’t on how to memorize anything… Go to MasterOfMemory.com for that info…
You will learn:
Contact Khierstyn at www.khierstyn.com
Gareth Everard ran a wildly successful crowdfunding campaign when he launched the first product that led to the founding of Rockwell Razors. He used that first campaign to launch several other successful product lines and made the transition to make it a sustainable brand. But his road to success was not an easy one. In today’s episode, Gareth shares his story of the manufacturing problems he ran into and what he did to keep those troubles from causing his product to fail. If you’re launching a product, or even thinking about it, you’ll want to join us and learn all you can from Gareth’s experience.
Gareth Everard’s first crowdfunding campaign exceeded its goal the first day and made 12 times that goal by the end of the campaign! In this episode, Gareth talks about how he chose his product, how an online community made a huge difference in the success of his campaign, and how he navigated the challenges that came his way. Listen in to gain some great tips and ideas for a successful crowdfunding campaign.
As Gareth Everard describes it, his crowdfunding campaign became a series of unfortunate events when he discovered that his manufacturer had massively misled him regarding their capability for producing a quality product. In this episode, Gareth tells me about how he overcame this huge obstacle in a way that allowed him to keep his backers and customers and successfully launch additional products. It wasn’t easy. Listen in and learn from Gareth’s experience how you can prevent your crowdfunding campaign from ruining your life.
Are you wondering how to create a business out of your crowdfunding campaign? Do you want to learn from someone who did it well? Gareth Everard was successful in turning his campaign into an actual business. In this episode, he talks about the one factor that played the biggest part in his success. And it’s not what you might think. Listen to this interview to learn what you need to do to keep your backers and customers receptive to new products.
Are you trying to decide which creator would be the best for you to use for your crowdfunding campaign? In this episode, Gareth Everard provides some insight into Kickstarter and Indiegogo and which one will likely best serve your needs, based on where you are in your product development. Listen in for some great advice that will help you make a good decision about the platform you want for your campaign.
Rachel Pedersen is a Facebook marketing strategy specialist. In this episode, she helps you dig deeper into Facebook advertising and shares her most helpful tips and insights into how to do it well. Rachel provides solid answers to detailed questions. Listen to this interview to learn how to use Facebook ads in a way that will stand out, engage your audience, and lead to a successful product launch.
The first step in preparing for your product launch is to identify your potential audience and find out what message will resonate with them. In this episode, Rachel Pedersen explains how vital this step is to your entire Facebook marketing strategy, and details the ways you can test your market so that you don’t spend money on ads that may be ineffective. Listen to this interview to find out how to set yourself up for success by knowing ahead of time what is going to attract your market.
Good copy is essential to effective Facebook marketing strategy. As Rachel Pedersen says, “If your copy isn’t explaining the benefits of your product very well it doesn’t matter what audience you send it to.” In this episode, Rachel provides instruction on what good copy includes, how to find examples to base your copy on, and how to then test your copy to be sure it resonates with your market. Listen to this podcast to get a head start on writing great copy for your Facebook ads!
Your e-mail audience is your warmest audience. They have already indicated interest in your product. In this episode, Rachel Pederson talks about the importance of communicating with them, and gives tips for targeting Facebook ads to your e-mail audience so that they see your product launch everywhere and don’t forget to be part of it. Listen in to learn about using your e-mail audience as a vital part of your Facebook marketing strategy.
Is the best Facebook audience a lookalike audience based on your e-mail list? The answer to that question depends on several factors, including the size of your e-mail list. In this interview, Rachel Pederson explains what is needed to create an accurate lookalike audience, and how to make adjustments as you gather more data. Listen in to learn about creating a lookalike audience and to gain other helpful tips and insights from this Facebook marketing strategy expert.
"The smartest thing we did was reject old fashion, old media, old world advice of how to trick people into giving you their money" - Max Temkin
If you are becoming frustrated, depressed, and disillusioned learning about how to raise money to fund your project, then this podcast will inspire you.
Max Temkin has directly raised, or advised in a number of projects that have raised over $10 million total on Kickstarter.
You MAY have heard of them…
In December, 2015, Max raised $1,479,046 for "Secret Hitler", a social deduction table game based in pre World War 2 Germany. Players have to help or hinder the beautifully illustrated Junta-Komodo-Dragon-Adolf-Hitler from taking over the government. His goal was $54,450 and he raised over $100,000 in the first 24 hours.
But that is not where he started.
His first project was Cards Against Humanity, one of the first games in the early days of Kickstarter, raised "only" $15,540 but since exploded and has been #1 Best Seller on Amazon for Toys and Games for as long as we can remember.
(...and is a staple at every games night I host with friends!)
In fact, Cards Against Humanity, as of publishing, occupies 3 - WOW! - of the top 20 spots on the Amazon.com Best Seller List including the TOP 2, besting classics like Jenga and Connect 4.
Max also helped advise his friends who made the Most Backed Game in Kickstarter history, Exploding Kittens, which raised $8,782,571.
Max understands Kickstarter, the Kickstarter Community, and his audience, probably better than anyone on the planet.
But Max is not a "marketer". He hates "gimmicks" and "tricks" and "gurus who don't know what they are talking about".
If you are feeling jaded by the Kickstarter Marketing World, and think that in order to fund your project you need to sacrifice your vision, then listen now. It will be the best 38 minutes of your day, guaranteed!
You will discover
Famous last words:
"Finally, I am not the funniest guy in the room"
Connect with Max on Twitter
Cards Against Humanity
Max’s Other Projects
CONNECT WITH KHIERSTYN: www.khierstyn.com
Goodnight Stories for Rebel Girls, a book of short stories about extraordinary women, surpassed one million in preorders, in spite of the small budget that was available for advertising. Elena Favilli and Francesca Cavallo did not expect the success that came their way. But, looking back, they have realized the steps they took that all worked together for their project to become the most funded book in crowdfunding history. Listen to this interview with Elena Favilli to hear the story of their campaign and learn the secrets to their success.
Testing the market for Goodnight Stories for Rebel Girls began with Elena and Francesca’s newsletter audience. In this episode, Elena details how they entered into open dialogue with their readers and how that dialogue informed the decisions they made and eventually led to the launch of their book. Listen to this conversation to learn how you can engage your audience early in your project and ensure that you are creating something they really want.
Once Elena knew that there was a market for her product, she sent out a Google doc with a link to purchase. While it might seem that this could be a mistake and hurt her campaign, the result was quite the opposite. In this interview, Elena discusses how they went about choosing the people who would receive the Google doc, and how the response to it drove the success of their campaign and helped them exceed their goals even with their small marketing budget.
Keeping the community #engaged and energized throughout their# campaign was important to Elena and Francesca of Goodnight Stories for Rebel Girls. In this episode, Elena explains how they managed their updates and stretch goals in such a way that their community became their ambassadors for their campaign. The engaged community was a major factor in allowing their launch to succeed with a small advertising budget. Listen in to find out what you can do to keep your community energized!
Elena Favilli has two marketing tips for anyone who has a great product and a tight budget. First, do a lot of research for journalists who might be interested in covering your campaign. Second, make your video great. In this episode, Elena shares details about both strategies. She clarifies when and how to establish relationships with journalists that can help your campaign succeed, and describes the most important qualities for your video, which don’t include spending a lot of money on it. Listen to this interview to get the details on these two tips that can lead to a successful campaign on a small budget!
Have you ever seen a Mystic Unicorn poop creamy, delicious, ice cream?
If you caught the viral sensation ad for the Squatty Potty then you are familiar with some of Derral’s work.
But Derral was not always making millions of dollars for himself and his clients creating incredible direct response video ads.
After Derral Eves graduate from college with a degree in Public Relations and Advertising he landed his “dream job”:
As a Hospital Administrator.
No Really. That WAS his dream job. And he loved it… at first.
Within six months of diving in he had saved his new company $680,000 and went to his boss for a $10,000 per year raise. A 1.5% commission seems like a pretty good deal eh?
Well, not according to his boss, because if Derral got the tiny raise he was asking for he would be making more money than his direct supervisor. We wouldn’t want to rock the boat over a measly $680,000 saved in the first six months on the job, would we?
“I knew right then and there that I needed to get out... I needed to work somewhere where my work was appreciated.”
Despite having a brand new baby and wanting the security of a salary for his family, in 1999 Derral ended up in business for himself generating traffic for websites and doing internet marketing.
In the early days, Derral was being paid a base for his work but ALSO a commission of final sales, so he was looking for every possible way to get visits to convert into sales.
And video was his Golden Ticket.
Fast forward to 2016, Derral has been the Executive Producer and Project Lead for the Squatty Potty ad, he’s launched the musical careers of the Piano Guys from retail piano store owners to global sensation, and recently celebrated over 1.8 BILLION total views on Youtube from videos he has produced.
This episode is NOT about a specific crowdfunding project or crowdfunding necessarily.
But it IS about the most crucial element of your crowdfunding campaign that you have to nail if you want to beat your funding goal: Your Video.
People who come to your page will base the majority of their buying decision on quality of the MESSAGE in the video, (fortunately, NOT the “expensiveness” of the production). In this episode, Derral is going to teach you exactly how to make a video with a MESSAGE that sells.
Derral considers himself a student of crowdfunding videos and offers up a number of wildly successful crowdfunded campaign videos as examples of his concepts at work.
This could be the most actionable podcast I have ever recorded. Pay attention, listen to it at least a half a dozen times.
Especially pay attention to how to study successful crowdfunding video online, and it will all but guarantee you hit your crowdfunding goal.
You will learn:
Wondering how to get product validation and calculate your costs? Today’s conversation with Brian Creager is a great place to get started. In three years, Brian went from $500 a month to $250,000 a month! Listen to this episode to hear Brian’s expert advice about how to find a product, how to tap into the market for that product, and how to discover costs and set prices. If you want to crowdfund a product and sell online, you need to listen to this episode!
Your first step for selling your product is to see if it will sell. But how do you know what type of product to choose? In today’s episode, Brian Creager describes product types and gives wise advice about how to choose products when you are getting started. Something truly innovative? A product similar to others out there, that does it better, faster, cheaper? Where is your best chance for success? Get answers to these questions and more in today’s podcast on product validation.
You will want to figure out whether or not your product can sell it before you go to the time and expense of making it. But how do you know? In this episode, Brian Creager talks about the steps he takes to validate his products, how to find out the size of your potential market, and how market information influences the choices that he makes about what products to sell. You won’t want to miss Brian’s expert advice about validating your product before launching!
What are the necessary steps involved with launching a new product? What aspects of a new product should be evaluated before moving forward? Amazon marketing expert Brian Creager shares in this episode four steps that he takes in the process of launching a new product, and how he grades ideas on three specific aspects of the product to help with product validation. This information is invaluable for anyone seeking to market products online. Don’t miss it!
Connections work. Seek out others who sell products similar to yours. Does that sound scary to you? In this episode, Brian Creager, founder and owner of The Product Hatchery, explains the valuable resource that others in your field can be when you start to see them as resources instead of competition. Listen to this podcast and discover how to connect with others in a way that helps you be more effective in the way you launch your product, and less afraid of the competition.
Want to get in touch? Go to www.khierstyn.com
About this Episode
If you have been preparing for your Kickstarter or Indiegogo campaign then you are probably finding out just how much stuff you have to do:
Oh yeah! And design your product!
And if you are like most of the people I talk to, you are probably a rookie in most, if not ALL of these categories!
When you are researching any one of these tasks, you have probably realized that you can go REALLY DEEP into any one of them. There are awesome, in-depth products on each one of these fields.
So where do you start - other than with my Product Launch Checklist?
Your time is scarce.
It takes time to execute everything you want to execute...
It takes more time to learn how to execute what you want to execute…
And it takes the MOST TIME to sort through all the information out there just to decide WHAT to learn and who to learn from before getting down to the business of learning and then executing.
And because you may not have the financial resources to go on a mad hiring binge, nor have the experience to be able to properly vet the people you want to hire, you probably fall into what this week’s guest, Chris Ducker, calls....
Superhero syndrome is where we as entrepreneurs try to do everything ourselves.
And that is incredibly overwhelming. It is hard enough to learn one new task as opposed to 10, and to be able to complete the task to your own high standard, let alone your customer’s.
At some point, the only solution is to cut something or hire someone to do it.
Enter Chris Ducker.
Those of you who have been following me for a while will recognize this episode from my original podcast, Entrepreneur Uncut #19.
But I have been getting so many calls from overwhelmed project creators that I decided to repost it for you here.
This episode is a crash course on both how to decide what to outsource, and how to outsource. It applies as much, if not more, to crowdfunding Project Creators as it does to any other entrepreneur.
Chris explains in detail his concept of the 3 Lists Of Freedom that I have personally used to delegate tasks in my business.
When I got started advising entrepreneurs launch crowdfunding campaigns I was doing most of the work myself.
But now, I have a team of people that help me do the copywriting, customer support, and technical work, while I focus on strategy, media outreach, and quarterbacking the whole project.
Listen to this episode, go through the 3 Lists of Freedom exercise, outsource something small, and then get some sleep!
Your business will thank you for it.
If you would like to contact Khierstyn, please visit www.khierstyn.com