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Crowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded

Why should you listen to Crowdfunding Uncut? Because I’m asking the same questions you want to know. I know what it feels like to fail at crowdfunding. I also know what questions to ask, and what to do to raise over half a million dollars on Kickstarter and Indiegogo. As I’m also advising Crowdfunding campaigns, I need to keep up to date with what’s working and what isn’t. Questions that will get answered on this show: what crowdfunding platform is right for me? What can I do to have a successful product launch? How can I get 1000 backers for my project? What really matters? What if I have a small budget? What happens after crowdfunding? I will share with our best interviews showcasing the campaigns processes, failures, critical lessons learnt and actionable strategies showing YOU how to get your project funded. This is where project creators get funded.
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Now displaying: October, 2017
Oct 31, 2017

My guest today is Tim Ray. He is the founder of Carnivore Club. An E-Commerce subscription based company that offers meat from different artisans around the world.

 

[02:04] Stories That Drive Crowdfunding

 

Carnivore Club is a subscription e-commerce business launched in 2013. Tim was working a 9-5 during the time of the dollar shave club hitting the scene. Tim tells us how wine clubs are a great example of subscription e-commerce based businesses. Because of their stories and delivery, it can be very successful

 

The different ingredients and interpretations really interested Tim. From a business perspective, he’s in a lightweight and durable industry on e-commerce. He launched in Canada and US with a crowdfunding campaign. Being aware of the crowdfunding space before he got into it, he took an unconventional approach to his marketing video.

 

He finds that most crowdfunding projects go with tear-jerking stories and something deep to create an emotional connection. The unconventional video was able to get Carnivore Club past the noise. After the launch of the video, the campaign blew up overnight in the US. He spent 13 grand on the video but got back 20 from crowdfunding.

 

[09:00] The Meat Isn’t Your Product, It’s Your Brand

 

About 50% of people when they find out about how much it costs to conduct a campaign don’t realize they won’t make money on the campaign. You may break even but chances are low you will make money. You need to look at it as launching a company and not just a product. Crowdfunding is not a get rich quick scheme.

 

The video Tim created it creates brand awareness. It got his vendors and customers excited for what was to come. Fulfillment and costs will continue to increase for crowdfunding. As the industry begins to mature there’ll be more brands utilizing crowdfunding to launch a product. Ultimately you need to remember you’re starting a business. You can kickstart a product but not become a successful business. Think long term.

 

[12:20] The Search for Meat

 

Tim doesn’t have international shipping. Each country he services has its own club. The artisans he works with don't have good websites or SEO. To find them he had to use guerilla tactics. He began searching Google using keywords to find his suppliers. To be successful you need to ensure you have everything lined up before launch.

 

Tim was on Dragon’s Den despite the saturation of the subscription box market at the time. However, it hadn’t really hit TV yet. Tim took advantage of this and ended up increasing his sales short-term due to this. He knew the value proposition but didn’t get any box features in line at first.

 

From once the campaign was closed he allowed himself time to figure out what they were going to give people. It ended up being put together on the fly when it came to getting monthly boxes together. This helped when it came to multi-month subscriptions as well as he was able to provide discounts.

 

[18:37] Start of Crowdfunding

 

Tim didn’t want the pressure of only having 20 orders for his first month. His first month and a half of the business was media and PR. He created brand awareness before Christmas to be able to tap into that market. His media and PR piece was about crowdfunding in general. He’s now launching a new company in the spring without crowdfunding. He feels a more traditional business launch would pull more heartstrings, considering his tenure as an entrepreneur.

 

Social media marketing is huge when it comes to crowdfunding. Getting your name out there to increase your brand awareness will show you success.

 

[21:14] The Bugs in Your Meat

 

When Tim launched his website, there was a lot of bugs. He had long painful nights to figure out his processes and systems. He launched the website and crowdfunding campaign without very much thought into the little things. He taught himself by virtue of necessity how to execute and have superior customer service.

 

Tim was able to fulfill on time. He may have broken a few rules to get there but he learned different strategies from this. He expanded into Australia and quickly realized that more research needed to be done to get into that space. He didn’t even realize he needed a registered business number.

 

He began to expand into the UK and began to quickly discover some copycats. He found a company that had ripped him off in almost every way. Packaging, inserts, etc. They ended up going under a few months later because they didn’t know how to effectively run a business. This happens when you’re not knowledgeable on how to fulfill.

 

[26:07] Importance of Fulfillment

 

Tim spent approx. $25,000 on the video marketing in Australia. They exceeded their targets in the first month launching organically by 25k. Quickly they realized they’re deliveries in Australia weren’t very transparent. When Tim’s products shipped to US and Canada he was easily able to receive a tracking number. However, in Australia, it was similar to a black box. There was no identification as to where the parcels were at any point. They also were limited in terms of where they could ship to. Tim was unable to deliver in Australia during Christmas because of this.

 

Tim revamped his business model in Australia. He’s now using Australia Post which has found to be much more transparent in their fulfillment. If you don’t have a good 3PL it’s going to present it’s own problems down the line.

 

[30:50] Cutting the Fat, Keep The Meat

 

Crowdfunding was a good start for Tim and his company. His most successful decisions were around investing in prestigious packaging for their boxes. He’s paying more for this, but he wants his customers to feel regal with their subscription. He continued to do videos which continued to prove to be successful.

 

Tim didn’t want to penny pinch or cut corners on his branding. He believed having a unique and stand out brand would get him to where he needed to be. However, he ended up spending way too much on unprofitable ad spending during Christmas.

 

He began podcast advertising which didn’t turn out successful for him. He noted that ads in podcasts follow to regular of a space. This results in a lot of people just skipping over the ads. Tim found his profitable routes of marketing are social media and videos. Working with a subscription business and artisans provides that unique touch to his business. Tim is looking to be the go-to for these types of artisans to display their product.

 

Tim got a lot of inquiries about specific products. A lot of his artisans also didn’t like the infrequency of purchasing, however. He wants to evolve his subscription model to a more on-demand model for his customers.

 

Episode Outline

 

Introduction: Finding the Meat In Crowdfunding

 

[02:04] Stories That Drive Crowdfunding

[09:00] The Meat Isn’t Your Product, It’s Your Brand

[12:20] The Search for Meat

[18:37] Start of Crowdfunding

[21:14] The Bugs in Your Meat

[26:07] Importance of Fulfillment

[30:50] Cutting the Fat, Keep the Meat

 

Resources and Sponsor

@Timmyeray

https://carnivoreclub.co/

https://thegadgetflow.com/

I want to thank our sponsor Gadget Flow which is the #1 platform to discover the best products and crowdfunding projects on the market. Over 25M people per month stay up to date with the latest product releases and crowdfunding projects. They are the 3rd largest Indiegogo Partner and listed on Kickstarter as experts and they have worked with over 4,000 crowdfunding projects since 2012. Their platform also supports AR & VR! Head over to thegadgetflow.com/submit/ to list your crowdfunding project today and use coupon code ROSS10 to get 10% OFF. 

 

Oct 17, 2017
 
 
Introduction: Get Your Time Back
 
My guest today is Sacha Brant. There was a point when I was in desperate need of someone to help give me back my time. I had outsourced multiple times and ended up having to micro-manage every thing. Through one of our business groups I was able to find Sacha who is the founder of Sassy Lasses. A business built to optimize and take care of your pain points as an entrepreneur. This allowed me take back the time I was losing doing back end things I did not want to deal with.
 
 
 
[3:35] Identifying Areas of Support
 
 
 
Sacha’s business is to help support small business owners and entrepreneurs. It's about the little guys. Sassy Lasses is her way to help others utilize their skills to maximize their potential. She does this by taking on the support pieces so owners can focus on what matters most; The Business She started out wearing every hat a business owner has to wear. It was through this process, she is able to identify areas where you need support. There are even areas where you Might not see you need support. When you’re in a fast-paced environment it’s easy to not see what you’re missing. Sassy Lasses is completely diversified so they can help you in every area you need. When you strengthen your businesses team it begins to strengthen your inner core. Sacha wants to give you a better sense of self and a better sense of direction.
 
[06:02] Rebuilding Yourself
 
Sacha hasn’t always had as much control in her life and business as she does now. She led a life of struggle and only began to take control in her adult years. She’s gone through therapy and was trapped in an abusive relationship. Despite this being a life of traumatic experiences, she looks at it as one of the most formative things to happen to her.
 
Broken down both emotionally and mentally. Sacha learned how to rebuild herself through her business and being a entrepreneur. She was than able to apply those same techniques to helping others businesses.
 
In a world where to many people chose to blame every one else for the state of there lives. Sacha chose to rise above her past and us it as fuel to propel herself into the future.
 
 
[09:43] Keeping To Your Values
 
Sacha was employed full-time before taking on her business. She identified that she was working undervalues that just didn’t fit her. Small Business clients weren’t getting the same treatment as higher paying clients. This was a driving factor to starting her business.
 
Sacha wants to help these small businesses that seem to get pushed to the wayside. She wants to provide an experience. One where you look as good as you feel. You need to move forward and grow to be successful. Sacha finds inspiration by giving new life to their businesses.
 
[10:57] Managing High Volume
 
A high volume of business can sometimes cause issues with quality. Sacha is always on the hunt for new talent. Sacha utilizes a network of contractors to ensure work always gets done on time. Regardless of incoming volume, she is able to continue to provide high-quality service. You need to be able to inspire and lead people. Nurturing your network will provide high-quality talent.
 
[14:00] Struggles of Entrepreneurs
 
A lot of businesses struggle with getting their messages out. Everybody knows in their mind what they think they’re brand should be. However, it’s difficult to put yourself in the place of the consumer. Your brand needs to have a core of yourself so you can connect with your clients.
 
Consistency in messaging is key. Once your brand is heard you need to ensure it is on multiple platforms. What the message is and how it is delivered needs to be tailored to that platform and demographics. Include your values in your messaging to make that connection.
 
Your message also needs to deliver value. Ask yourself what you have to give to your consumer.
 
[17:14] Branding
 
When you have a product to market you need validation and proof of concept. You need to start with your core audience and who you can connect with the best. This is why it’s very important to have a clear brand message.
 
Once you have your followers you can amplify your brand and your message will spread. You shouldn’t try to reach out to a broad audience too early. You need to specialize in a niche, determine what your target audience needs and provide that to them.
 
[19:12] Journey to Finding Your Passion
 
Sassy Lasses originally began as an event planning and virtual office company. Sacha used to plan events and identifies this as one of her biggest mistakes.
 
She learned that event planning wasn’t something that was passionate for her. She had partnered with someone who she ended up having to talk away from. It’s very important to not only do something that you're passionate about but to surround yourself with people who have that passion.
 
Sacha’s past gave her an advantage towards finding her passion after rebranding. Failure isn’t an option for Sacha because you only fail if you stop trying. You assume that if you don’t get the end result you want on your first try, that you failed. Whenever you think you’ve failed, you’ve actually succeeded.
 
You need to take your failures and look at them as an opportunity and learning experience. They’re also successes because now you can build a new process around them.
 
You need to have the proper mindset. Instead of complaining, you need to change your mindset to identifying the problem and finding the resolution. Find out what makes you happy. Grab on to what you enjoy and apply those talents to monetize yourself. Everyone has something that someone else wants or needs.
 
[25:40] Self Improvement
 
Most people are afraid to bring their idea to market. Whether that be because of rejection or plagiarism.
 
Sacha is launching a new program called Re-Self University. Individuals will be given the building blocks to find themselves and improve themselves. You get lost in what everyone else wants you to do or thinks you should do. Sacha wants to help you find yourself again.
 
Sometimes you hit that comfort zone and as an entrepreneur you need to learn to re-train yourself to grow and challenge yourself. If you don’t your past mindsets could cause you to sabotage yourself.
 
We are responsible for our self-improvement and being proactive about it. This will begin to pour out into your relationships and business. Sacha found that there weren’t many outlets for emotional regulation and logic mind. She wants to help you find that balance between the two.
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