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Crowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded

Why should you listen to Crowdfunding Uncut? Because I’m asking the same questions you want to know. I know what it feels like to fail at crowdfunding. I also know what questions to ask, and what to do to raise over half a million dollars on Kickstarter and Indiegogo. As I’m also advising Crowdfunding campaigns, I need to keep up to date with what’s working and what isn’t. Questions that will get answered on this show: what crowdfunding platform is right for me? What can I do to have a successful product launch? How can I get 1000 backers for my project? What really matters? What if I have a small budget? What happens after crowdfunding? I will share with our best interviews showcasing the campaigns processes, failures, critical lessons learnt and actionable strategies showing YOU how to get your project funded. This is where project creators get funded.
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Now displaying: July, 2017
Jul 25, 2017

 

When Jason Tafler switched from the world of corporate start-ups to designing his own product, he purchased technology and an e-mail list from a company who had a product similar to what he wanted to create. But rather than just move forward to design his product the way he wanted it, he did a survey of the customer base to find out what was important to them, and let their feedback influence his product design. On this episode, Jason shares the fascinating story of his journey toward creating an interactive meditation product and the role that his customer base played in both the design and the launch of Unyte.

 

Using NPS (Net Promoter Score) to help you fine tune your product

When Jason Tafler was developing the Unyte interactive meditation product, he found that using NPS (Net Promoter Score) helped him figure out where to improve and where to focus. On this episode, he explains what NPS is and how he used a single question survey of his customer base to get the feedback that he needed, including real time transactional NPS. List to today’s interview to learn about this tool that can provide the feedback you need for successful product development.

What is the best source of traffic and sales for your crowdfunding campaign?

There are many online sources for traffic and sales for your crowdfunding campaign. Jason Tafler was surprised by some of the sources that did better, or not as well, as he expected. On this episode, he shares the percentages of his backers that came from various sources. Listen to find out how the percentage that came from his existing customer base was the biggest surprise of all.

 

Kickstarter vs. Indiegogo - Which should you choose?

For those who are new to crowdfunding, it can be difficult to choose which platform to use. In today’s interview, Jason Tafler explains why he chose the platform he did, what he likes about it, and what makes him wonder whether he made the right decision. Listen in for an honest discussion about the pros and cons of Kickstarter and Indiegogo.

 

Jason Tafler’s advice for entrepreneurs new to crowdfunding

Jason Tafler has had a successful Kickstarter campaign for his Unyte interactive meditation product. On this episode, Jason shares a couple of warnings for others who are looking to do the same. A Kickstarter campaign doesn’t necessarily result in a successful, sustainable business. Listen in to find out how much work it took for Jason to launch his product, and what he needed to do outside of the Kickstarter platform to achieve success.

 

Outline of This Episode

  • [0:16] Introduction to our sponsor, BackerKit, and today’s guest, Jason Tafler.
  • [3:06] Jason’s story - how he decided to focus on an interactive meditation device?
  • [10:38] How the ability to calm your mind can help you in other areas.
  • [12:58] How Jason acquired technology from another company and developed it into a new product.
  • [17:09] Using your customer base to get the feedback that you need.
  • [20:26] What is the Net Promoter Score, and how did Jason Tafler use a survey to figure it out?  
  • [24:10] Thank you to our sponsor, Backer Kit.
  • [25:13] Kickstarter vs. Indiegogo.
  • [28:16] What is the best source of traffic and sales for your crowdfunding campaign?
  • [35:49] Jason Tafler’s advice for entrepreneurs new to crowdfunding.
  • [41:02] Jason’s plans and Khierstyn’s advice for the last three days of the campaign.
  • [46:35] Using Indiegogo In Demand for passive income.
  • [48:54] What crowdfunding can do for your brand launch.

Resources Mentioned

 

Sponsor
BackerKit - use the code “uncut” to get 50% off set-up services

Jul 17, 2017

Would you like to rise above your fears to live a life without limits? In today's podcast, Khierstyn talks with Joel Runyon, of Impossible HQ, about how you can conquer those fears and achieve what seems impossible.

 

Joel shares his inspiring story of how he turned his “can’ts” into “cans”.

He stopped clinging to excuses and acted; Started running. Joel trained for and ran marathons, triathlons, and eventually, an ultra-marathon in Antarctica! The tough physical discipline required to master these tasks led him to develop a winning mindset that can be applied to any area of life. In this episode, we will learn how he did it so we too can go beyond what we thought was impossible. We can go limitless!

 

The First Step: Accept NO excuses and Act    

Joel candidly tells the story of how he was at rock bottom in his life. Everything seemed impossible to him. His first step was to allow no more excuses in his life. He was finally sick of his own excuses, and that's what it took. Sick enough to be motivated.

His second step was to find something he could do. Then he did it. He took control of his physical accomplishment. He did not choose what most would deem a reasonable goal. No, Joel went for the impossible. He knew he could run so he set his sights on running a triathlon. Then he started running. and did what others are afraid to and went for it. He trained, did it, accomplished it, and then set the next goal higher.

Along the way, he developed a winning mindset that now allows him to live without limits in every area of his life.  You can too... if you ditch excuses, go limitless and determine to do the impossible.

 

 If You Can't Do This, You Don't Have What It Takes to Go Limitless

Joel fills us in on his 30 Day Cold Therapy Challenge. It is a challenging feat for most, though not impossible for anyone. It is, however, highly uncomfortable. That is the key to how it works its magic. The cold therapy gives you daily practice at “cowboying up”, taking a deep breath, and doing that which you REALLY do not want to do.

What is the challenge? It’s simple. You intentionally take a five-minute-long cold shower, daily, for thirty days. The purpose is to learn to discipline yourself to do the things you naturally don't want to do. You are purposefully creating discomfort, then working through it. That's empowering. That conquers fear by helping you realize the head mess you experience beforehand is the worst of it. No more need to fear. Without fear, you don't need limits. You can live a limitless life of your dreams.

It could be just a few cold showers away!

 

Joel Applied These Same Strategies to GO LIMITLESS and Compete in an Ultra-Marathon, in Antarctica!       

Here, Joel tells the tale of how he applied the strategy of doing the impossible to eventually compete in an ultra-marathon. That is a total of 100K… 10K, ten times. Also, it was in Antarctica, where it is so cold, there is no wildlife. It's a fascinating story of how anyone can go limitless and make their dreams come true.

 

How Does Choosing the Challenge Train Your Mind to be Limitless?

The real value in the cold challenge is in how it trains your brain to ignore fears and persevere until you have done the impossible. The battleground, in those moments before you turn on the cold water, is in your mind. You're scared. You don't want to do it. More than that, you REALLY don't want to do it. It’s easy to come up with dozens of reasons not to.

In that moment of no turning back, you decide to fear not and go for it. WOW! Yes, it is shocking, but you did it. You did not die and you can do it again. The wonderful thing is, the next time, conquering those fears will be a little bit easier. You tested your mental capabilities and won!

That is how Joel did the impossible over and over again. You can go limitless too, if you accept the challenge.

 

How Adding Hours a Day of Workouts to His Schedule Increased Joel's Productivity

Joel tells how adding intense physical training to his schedule made his him more efficient and productive. It forces you to step up and get serious about how you manage your time because it pushes your limits.

 

It develops character, consistency, and self-discipline. When you learn to push yourself physically and exceed your own limits, nothing seems impossible anymore. In the process of all the physical training, you find you have disciplined your mind to give you the edge you need to go limitless in every area of your life.

 

Do You Need Help to Keep Moving? There’s an App for That!

The Move Well App will help you to stay mobile, increase mobility after injuries, and undo some of the damage sitting at a desk all day long can do. Each simple 5-10-minute routine is almost as good as having a physical therapist at your beck and call. If you are going limitless and need help to start moving more, this app is for you.

 

What is YOUR impossible goal?

Khierstyn would love to hear about your impossible goal. You don't have one yet? Throw out the box, forget having limits, and reach for your dreams.

When you have it...that one special, impossible thing you will do.... please, email her at [ obviously, insert it]. She can celebrate your commitment to a limitless life and doing the impossible with you!

Episode Outline

Introduction: How to Conquer Fears and Live a Limitless Life

[04:46] Joel shares his inspiring story of how he turned his “can'ts” into “cans”.     

[08:37] The First Step: Accept NO excuses and Act     

[11:28] If You Can't Do This, You Don't Have What It Takes to Go Limitless   

[25:07] Joel Applied These Same Strategies to GO LIMITLESS and Compete in an Ultra-Marathon, in Antarctica!       

[30:08] How Does Choosing the Challenge Train Your Mind to be Limitless?     

[35:49] How Adding Hours a Day of Workouts to His Schedule Increased Joel's Productivity     

[40:30] Do You Need Help to Keep Moving? There’s an App For That!      

[42:04] What is YOUR impossible goal?

 

Resources and Sponsor

impossibleHQ.com

Impossible.org

Movewellapp.com

Khierstyn’s Product Launch Checklist

Khierstyn’s e-mail

Leave a review on iTunes

 

Sponsor: BackerKit - use the code “uncut” to get 50% off setup services

        

 

Jul 13, 2017

Crowdfunding to raise money for a film or creative project is a bit different from crowdfunding for a physical product. On this episode, Kasia Kruk shares her experience of crowdfunding for several film projects and provides insights into the process that she used successfully. Listen in to get great tips on building and engaging your audience, communicating with them effectively, and providing creative rewards for a non-physical product.

Kasia Kruk’s story - from film festival volunteer to crowdfunding and social media strategist for filmmakers

Kasia Kruk has always been attracted to film. Over twelve years ago she came to New York and started collaborating on projects either directly or indirectly related to film. On this episode, Kasia shares the story of her journey from volunteering as an event coordinator for a film festival to discovering that Kickstarter could be used as a platform to raise money for a film, to becoming a crowdfunding and social media strategist for filmmakers. Listen to today’s podcast to hear Kasia’s story and to learn from her experience how to raise money for your creative project.

How to create an engaged audience for your creative project

Establishing and engaging with your audience is a crucial foundation for crowdfunding to raise money for a film or other creative project. On this episode, Kasia Kruk describes how to use social media to engage with people who are interested in the theme or topic of the film, and how to create your audience from there. She also explains the need to invite your audience early (a paradigm shift for many filmmakers). Listen to this episode for valuable ideas for creating and engaging your audience.

How to use creative communication to keep your audience engaged

Consistent and engaging communication with your audience and your backers is essential as your film or creative project moves forward. On this episode, Kasia Kruk shares how she uses content and questions to invite the audience into the world of the artist. She describes how to use a video blog to update your audience on the progress of your creative project, and how to keep your content and communication consistent on all of the pages an audience member might visit. Listen in to learn how to creatively engage with your audience!

Innovative rewards that backers of a creative project will love

Rewards for backers of a creative project are very different from those for a physical product. On this episode, Kasia Kruk shares innovative ideas for rewards that have worked well for her clients when raising money for a film. From autographed photos to in-person experiences and everything in between, today’s podcast will get you thinking about great ways to reward the people who are helping to fund your project.

Outline of This Episode

  • [2:05] Intro to Kasia Karuk and this episode on raising money for a creative project.
  • [6:16] How Kasia got started and what she does.
  • [8:59] Kasia’s journey to finding that Kickstarter could be a good angle for filmmakers.
  • [14:35] Thank you to our sponsor: Backerkit.
  • [15:39] How do you get an engaged audience for a film before the film is made?
  • [20:03] How to use a blog to create engagement.
  • [27:32] Why and how to create a recognizable pattern in your communication with your audience.
  • [31:04] Innovative rewards that backers of a creative project will love.
  • [37:30] Be a better listener in your community.

Resources Mentioned

Sponsors

  • BackerKit - use the code “uncut” to get 50% of of set-up services
Jul 12, 2017

Do you have a great Kickstarter product and a small budget? Many people don’t realize that you can be successful on Kickstarter even if your project isn’t huge. It is like a video game, and you get to set the difficulty level based on your goals. Tyler James, of ComixLaunch, has worked with projects of many sizes. On this episode, he provides insights into how to build your Kickstarter audience, regardless of the size of your budget. Listen in to learn how to activate your existing power base, effectively use giveaways, and use storytelling to keep people engaged in your project.

Why you should become a part of the Kickstarter community before attempting a product launch

If you want to be successful on Kickstarter, it is important to become part of the community first. On this episode, Tyler James explains why backing other projects is essential to launching your own, and how other projects can be your best assets instead of your competition. Listen to this podcast episode to find out how to build your credibility on Kickstarter so that your launch has a better chance of being successful.

Activate your existing power base to begin building your Kickstarter audience

Your existing power base is the people already in your world who know, like, and trust you. These people provide the foundation for building your Kickstarter audience. On this episode, Tyler James describes how to activate your existing power base so that you can build an audience of people who want you to succeed and who want the product you are offering. Listen in to learn how the people you already know are some of your best assets for your Kickstarter launch.

Provide value in advance of your Kickstarter to grow your audience and create excitement

A pre-launch that gets people excited about your product is just as important as the launch itself. The bigger your pre-launch, the bigger your launch will be. On this episode, Tyler James explains how you can effectively use a giveaway to build your Kickstarter audience during your pre-launch, even on a limited budget. Listen to learn about starting early, how the giveaway works to create energy and excitement, and the crucial role of storytelling in this stage of your project.

Nobody has a monopoly on good ideas

Nobody has a monopoly on good ideas. The value of interacting with others and getting coaching cannot be underestimated. On this episode, Tyler James provides a bit of live coaching for a specific project, and the result is a great example of how working together with others is a great benefit to creators. Listen in as Tyler gives Khierstyn some great insights on a specific project, and discover how the principles he employs can give you insights into how to build an energized and excited Kickstarter audience for your own project.

Outline of This Episode

  • [2:03] Welcome to the Crowdfunding Uncut podcast!  Intro to Tyler James and this episode.
  • [8:20] Kickstarter is like a video game.
  • [9:16] How you can be successful on Kickstarter even if your project isn’t huge.
  • [15:04] How sharing other people’s projects can help build your audience.
  • [19:55] Thank you to our sponsor: BackerKit
  • [20:59] Start by activating your existing power base.
  • [25:18] Pre-launch viral giveaway contest.Why you should become a part of the Kickstarter community before attempting a product launch
  • [27:07] Understand the power of storytelling in communicating with your audience.
  • [30:34] Live coaching: How to get people to engage with your product and offer.
  • [42:25] Nobody has a monopoly on good ideas.

Resources Mentioned

Sponsor:
BackerKit - use the code “uncut” to get 50% off of set-up services

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