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Crowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded

Why should you listen to Crowdfunding Uncut? Because I’m asking the same questions you want to know. I know what it feels like to fail at crowdfunding. I also know what questions to ask, and what to do to raise over half a million dollars on Kickstarter and Indiegogo. As I’m also advising Crowdfunding campaigns, I need to keep up to date with what’s working and what isn’t. Questions that will get answered on this show: what crowdfunding platform is right for me? What can I do to have a successful product launch? How can I get 1000 backers for my project? What really matters? What if I have a small budget? What happens after crowdfunding? I will share with our best interviews showcasing the campaigns processes, failures, critical lessons learnt and actionable strategies showing YOU how to get your project funded. This is where project creators get funded.
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Now displaying: May, 2017
May 30, 2017

Goodnight Stories for Rebel Girls, a book of short stories about extraordinary women,  surpassed one million in preorders, in spite of the small budget that was available for advertising. Elena Favilli and Francesca Cavallo did not expect the success that came their way. But, looking back, they have realized the steps they took that all worked together for their project to become the most funded book in crowdfunding history. Listen to this interview with Elena Favilli to hear the story of their campaign and learn the secrets to their success.

How to know if there is a market for your product

Testing the market for Goodnight Stories for Rebel Girls began with Elena and Francesca’s newsletter audience. In this episode, Elena details how they entered into open dialogue with their readers and how that dialogue informed the decisions they made and eventually led to the launch of their book. Listen to this conversation to learn how you can engage your audience early in your project and ensure that you are creating something they really want.

Taking orders before your product goes live - Does it help or hurt your campaign?

Once Elena knew that there was a market for her product, she sent out a Google doc with a link to purchase. While it might seem that this could be a mistake and hurt her campaign, the result was quite the opposite. In this interview, Elena discusses how they went about choosing the people who would receive the Google doc, and how the response to it drove the success of their campaign and helped them exceed their goals even with their small marketing budget.  

How to keep the community energized throughout your campaign 

Keeping the community #engaged and energized throughout their# campaign was important to Elena and Francesca of Goodnight Stories for Rebel Girls. In this episode, Elena explains how they managed their updates and stretch goals in such a way that their community became their ambassadors for their campaign. The engaged community was a major factor in allowing their launch to succeed with a small advertising budget. Listen in to find out what you can do to keep your community energized!

Elena Favilli’s top two marketing tips for people on a budget with a great product

Elena Favilli has two marketing tips for anyone who has a great product and a tight budget. First, do a lot of research for journalists who might be interested in covering your campaign. Second, make your video great. In this episode, Elena shares details about both strategies. She clarifies when and how to establish relationships with journalists that can help your campaign succeed, and describes the most important qualities for your video, which don’t include spending a lot of money on it. Listen to this interview to get the details on these two tips that can lead to a successful campaign on a small budget!

Outline of This Episode 

  • [0:18] Why Khierstyn loves Backerkit (sponsor Info).
  • [1:58] Introducing Elena Favilli and the surprising success of Goodnight Stories for Rebel Girls
  • [5:56] Elena’s first steps in discovering that there was a market for her product.
  • [8:48] Elena’s story of testing the market and starting preorders before the campaign.
  • [13:04] The process and effect of taking pre-orders before the Goodnight Stories campaign.
  • [15:13] How Elena chose the people for the preorder release  
  • [16:01] Break: BackerKit - How to keep organized after your campaign (sponsor info).
  • [17:04] The value of validating your product and educating yourself on the crowdfunding process.
  • [20:59] How Goodnight Stories kept building and avoided the mid-campaign slump.
  • [22:34] Keeping the community energized through updates and stretch goals.
  • [23:38] How Elena and Francesca used their small advertising budget.
  • [25:03] Elena’s top two marketing tips for people on a budget with a great product.
  • [29:28] How Elena pitched her project to journalists.
  • [32:20] How Elena and Francesca completed their launch without outside help.
  • [36:58] Khierstyn’s similar experience with validation, and your invitation to Crowdfunding Product Launch Academy.

Resources Mentioned 

 

  • Ask, by Ryan Levesque

 

Sponsors

May 24, 2017

Rachel Pedersen is a Facebook marketing strategy specialist. In this episode, she helps you dig deeper into Facebook advertising and shares her most helpful tips and insights into how to do it well. Rachel provides solid answers to detailed questions. Listen to this interview to learn how to use Facebook ads in a way that will stand out, engage your audience, and lead to a successful product launch.

Targeting: Who is your potential market, and what message will resonate with them?

The first step in preparing for your product launch is to identify your potential audience and find out what message will resonate with them. In this episode, Rachel Pedersen explains how vital this step is to your entire Facebook marketing strategy, and details the ways you can test your market so that you don’t spend money on ads that may be ineffective. Listen to this interview to find out how to set yourself up for success by knowing ahead of time what is going to attract your market.

How to write good copy for Facebook ads

Good copy is essential to effective Facebook marketing strategy. As Rachel Pedersen says, “If your copy isn’t explaining the benefits of your product very well it doesn’t matter what audience you send it to.” In this episode, Rachel provides instruction on what good copy includes, how to find examples to base your copy on, and how to then test your copy to be sure it resonates with your market. Listen to this podcast to get a head start on writing great copy for your Facebook ads!

How e-mails and Facebook ads work together for a successful product launch

Your e-mail audience is your warmest audience. They have already indicated interest in your product. In this episode, Rachel Pederson talks about the importance of communicating with them, and gives tips for targeting Facebook ads to your e-mail audience so that they see your product launch everywhere and don’t forget to be part of it. Listen in to learn about using your e-mail audience as a vital part of your Facebook marketing strategy.

Tips for creating a lookalike audience on Facebook

Is the best Facebook audience a lookalike audience based on your e-mail list? The answer to that question depends on several factors, including the size of your e-mail list. In this interview, Rachel Pederson explains what is needed to create an accurate lookalike audience, and how to make adjustments as you gather more data. Listen in to learn about creating a lookalike audience and to gain other helpful tips and insights from this Facebook marketing strategy expert.

Outline of This Episode

  • [1:56] Introduction to Rachel Pedersen and this episode on Facebook marketing strategy
  • [5:02] Figuring out who your market is and how your message resonates.
  • [6:50] Why is the testing and validation part so important to not skip?
  • [8:36] Defining online sales funnels.
  • [9:05] How and when to test your audience, copy, and creatives.  
  • [11:42] How to write good copy for Facebook ads.
  • [13:40] Taking into consideration the flow of how someone reads a Facebook ad.
  • [15:55] How and when is the right time to boost a post when you might get more traction with it, based on having social proof already?
  • [17:55] The relationship between engagement and social proof.
  • [19:32] Is there a default objective that people should start with?
  • [21:02] Thank you to our sponsor: BackerKit
  • [22:06] How can we apply re-marketing to future campaigns?
  • [24:10] How e-mails and Facebook ads work together for a successful product launch.
  • [26:14] The importance of communicating with your crowdfunding audience.
  • [26:55] Driving a cold audience to your Kickstarter campaign.
  • [28:12] Remember to use gifting holidays that fall into your campaign dates.
  • [28:35] Tips for creating a lookalike audience on Facebook.
  • [32:16] Is there any easy way to import Kickstarter conversion data into FB or a third party tool to make it easy to calculate cost per acquisition?
  • [34:30] What Rachel Pedersen looks for when people want to work with her for their product launch.
  • [36:40] What’s your favorite product you have ever worked on? Wish I had worked on. Travel purse. My favorite is Pavlock. Cool to be part of that and see how it progressed. Maniche. I like taking on innovative mommy products.

Resources Mentioned

Sponsor 

  • BackerKit - use the code “uncut” to get 50% off of startup services
May 17, 2017

Jim Chao is the co-founder of Silly Peach Perfect Potty and TK World’s First Stainless Vaccuum Insulated Cycling Bottle. He has over 10 years of internet marketing experience. In this episode, Jim shares key principles that contribute to a successful product launch. In a recent campaign, Jim combined his crowdfunding and internet marketing experience to use a webinar to fund his campaign the first day. Listen in to find out you can get backers through using a webinar.

How to choose and validate a crowdfunding project

How do successful crowdfunders choose products that will sell? And how can they know for sure that they will sell? In this episode, Jim Chao details his process of identifying a problem, offering a solution, and then making sure that his solution will offer value and draw in a significant market. If you want to run a successful crowdfunding campaign, listen to this interview and learn from Jim’s insights on how to choose a product and get backers.

Leverage your crowdfunding campaign to give you a successful Amazon launch

Jim Chao is a successful Amazon seller who has learned over the last three years to leverage his crowdfunding campaigns to prepare him for a successful Amazon launch. In this episode, Jim discusses current trends on Amazon and provides helpful advice for providing more value and using crowdfunding as a publicity tool. If you want to sell on Amazon, this interview will make you aware of current trends and help you make good decisions on what to sell and how to go about it.

How Jim Chao used a webinar to get 70% of his funding from his personal network

When Jim Chao launched TK World’s First Stainless Vacuum Insulated Cycling Bottle, he got over $20,000 in funding outside of his crowdfunding campaign, by offering a webinar to his personal network. In this episode, Jim explains how he decided to try this, and what he did that made it successful. Listen in to learn about this innovative idea that can help you get backers even when you don’t have a lot of funds to invest in advertising.

How to use a webinar to get backers for your crowdfunding campaign

Jim Chao combined his experience in internet marketing and e-commerce to spark the idea of using a webinar to get backers for his crowdfunding campaign. In this episode, he shares the details of how he set up the webinar and chose rewards for his backers and gives advice on how you can make this work for your campaign even though your product and your network may be different from his. Listen to this interview to get practical ideas on how you can use a webinar to get backers outside of your crowdfunding campaign!

Outline of This Episode

  • [1:57] Introduction to Jim Chao, co-founder of Silly Peach Perfect Potty.
  • [3:46] Jim’s story and the trends he sees on Amazon.
  • [7:12] Two great benefits of crowdfunding.
  • [7:55] Leverage your crowdfunding campaign to give you a successful Amazon launch.
  • [10:11] What you need to do before you get to your Kickstarter.
  • [11:49] What is perfect potty? How did Jim Chao validate it?  
  • [15:04] How to choose a product for your crowdfunding campaign.
  • [19:48] How Jim used a webinar to get 70% of his funding from his personal network.
  • [24:13] Break and sponsor information
  • [25:17] How Jim invited his network to his webinar.
  • [30:25] Tips for how to use a webinar to get backers from your personal network.

Resources Mentioned

Sponsors

May 9, 2017

At what point in my project is it best to work on the product manufacturing and fulfillment side of things? Shouldn’t I wait until after I have funding? Actually, quite the opposite is true. If you get funded and can’t fulfill products, your campaign will fail. It is important to know what your manufacturing process, supply chain, and costing look like, all before you launch, so you can set an appropriate funding amount. Listen to this episode to get all the information you need about manufacturing and fulfillment from today’s guest, Filip Valica, founder of The Product Startup.

The prototyping process: when and how to do it 

Having the prototyping conversation before your product launch gives you the advantage of being able to accurately set pricing and know that you can fulfill your orders. On today’s episode, Filip Valica explains the prototyping process, how to do it cost-effectively, and why customer feedback is crucial at this point in product development. Listen in to get all the details you need for prototyping and product manufacturing, so that you can stay ahead of the game and be well-prepared for a successful launch!

Avoiding the #1 pitfall in the early stages of product development 

Want to avoid making significant mistakes in the early stages of product development? Today’s guest, Filip Valica, provides the insights you need and talks about the number one pitfall in the early stages of product development, and how to avoid it. You will also hear key tips about product design, keeping your brand consistent, and how to prevent having your product ripped off by an overseas manufacturer. Listen in to get valuable information that will set you up for successful product manufacturing and fulfillment!

How to choose a domestic or international manufacturer 

Choosing a qualified manufacturer is essential to the success of your product. On this episode, Filip Valica explains the differences between domestic and international manufacturers and the benefits of each. He also details important criteria to consider, the best ways to find and vet a potential manufacturer, and why you need to be personally involved in the process. Listen in to get all the information you need to choose a product manufacturer that will enable you to successfully fulfill your product.

How to design appropriate packaging for your product

When is the right time to design packaging for your product? What are the important considerations? In this episode, Filip Valica provides valuable details and insights about image, branding, safety, and cost-effectiveness for product packaging. He also discusses why knowing your audience is a key factor in package design. Listen in to hear all of this and more on this deep dive into product manufacturing and fulfillment best practices.

Outline of This Episode

  • [0:21] Thank you to our sponsor, BackerKit.
  • [2:02] Introduction to Philip Filip Valica and this episode on product manufacturing and fulfillment.
  • [4:54] When to start getting into the manufacturing and fulfillment side of your project.
  • [6:43] Why have the prototyping conversation before launch?
  • [8:37] What does the prototyping process look like?
  • [11:34] Simplifying your product for the best result.
  • [13:57] The #1  pitfall during the early stage of development.
  • [15:21] How to choose a domestic or international manufacturer.
  • [18:07] Thanks to our sponsor, BackerKit.
  • [19:11] How to find and vet a manufacturer you can depend on.
  • [25:23] Key differences between manufacturers in the US and China.
  • [26:12] Top criteria for choosing your manufacturer.
  • [30:23] How to prevent having your product idea ripped off by an unscrupulous manufacturer.
  • [34:52] How to design appropriate packaging for your product.
  • [40:01] How do you determine when to call it quits on an entrepreneur’s idea?
  • [45:43] How does 3D printing relate to prototyping and manufacturing and how do I learn it?
  • [48:04] Personal qualities Filip Valica looks for in entrepreneurs who work with him.
  • [49:37] Filip’s one piece of advice for the beginning of your entrepreneurial journey.

Resources Mentioned

Sponsors

  • BackerKit - use the code “uncut” to get 50% of of set-up services
May 2, 2017

Are you wanting to crowdfund for a product that is offbeat, irreverent, or offensive to the general public? If so, you’ll need to know how to use non-traditional advertising to get the word out to your potential audience. In this episode, successful crowdfunder and consultant Derek Miller shares his experience with launching products and shows in this genre. Listen in and find out how to market your off-beat Kickstarter project!

Why Derek Miller loves crowdfunding for off-beat products

What Derek Miller loves about crowdfunding is the freedom that it allows you to have with your project.  In this episode, Derek talks about the benefits of using crowdfunding for off-beat products, and how much he enjoys being able to call the shots and create what he wants, instead of having a contract with terms defined by someone else. He also loves the positive and supportive crowdfunding community and talks about how to use non-traditional advertising to reach the people who will love his products.  

Have fun with achievement-based campaigns

In Derek Miller’s opinion, traditional stretch-goal methods are overrated. So in addition to using non-traditional advertising, he uses creative and fun achievement-based campaigns for his off-beat projects. In this episode, Derek talks about how his crazy achievement levels create a fun, interactive atmosphere around his stretch-goals and provide free marketing content in the process. Listen in to find out how to have more fun while creating a successful campaign!

When your ads are not allowed on Facebook

When Derek Miller launched his F-Bomb product, Facebook locked his ads account and he had to scrape every bit of profanity from his page to get it unlocked again. So he found other, non-traditional advertising platforms to get the word out about his product. Listen to this episode to find out how to connect with people in your community and run a successful Kickstarter campaign without Facebook ads.   

Why you should ask for help from other creators


When you are launching a product, a know-it-all attitude is a dangerous mindset. In this episode, Derek Miller talks about why it is so important to seek help from other creators and to learn from their experience. There are many landmines in the crowdfunding and production process, including companies out there whose goal is to steal great ideas and get them to production faster than you can. Listen to this episode to find out how connecting with other creators can help you avoid potential disasters.

Outline of This Episode

  • [2:03] Introduction of Derek Miller and this episode about how to market something that is offensive to the public
  • [3:28] Derek Miller: Helping people build brands that are off-beat.
  • [6:02] What Derek Miller loves about crowdfunding projects.
  • [8:37] Having fun with achievement-based campaigns.
  • [14:21] When your ads are not allowed on Facebook.
  • [19:36] Our sponsor: BackerKit
  • [20:40] The difference between mainstream and off-beat products.
  • [23:44] Kickstarting the Cyanide & Happiness show.
  • [[28:10] Why you should ask for help from other creators.
  • [31:18] How to protect your product.
  • [37:56] Derek’s “Famous last words.”

Resources Mentioned

Sponsors

1