Gareth Everard ran a wildly successful crowdfunding campaign when he launched the first product that led to the founding of Rockwell Razors. He used that first campaign to launch several other successful product lines and made the transition to make it a sustainable brand. But his road to success was not an easy one. In today’s episode, Gareth shares his story of the manufacturing problems he ran into and what he did to keep those troubles from causing his product to fail. If you’re launching a product, or even thinking about it, you’ll want to join us and learn all you can from Gareth’s experience.
Gareth Everard’s first crowdfunding campaign exceeded its goal the first day and made 12 times that goal by the end of the campaign! In this episode, Gareth talks about how he chose his product, how an online community made a huge difference in the success of his campaign, and how he navigated the challenges that came his way. Listen in to gain some great tips and ideas for a successful crowdfunding campaign.
As Gareth Everard describes it, his crowdfunding campaign became a series of unfortunate events when he discovered that his manufacturer had massively misled him regarding their capability for producing a quality product. In this episode, Gareth tells me about how he overcame this huge obstacle in a way that allowed him to keep his backers and customers and successfully launch additional products. It wasn’t easy. Listen in and learn from Gareth’s experience how you can prevent your crowdfunding campaign from ruining your life.
Are you wondering how to create a business out of your crowdfunding campaign? Do you want to learn from someone who did it well? Gareth Everard was successful in turning his campaign into an actual business. In this episode, he talks about the one factor that played the biggest part in his success. And it’s not what you might think. Listen to this interview to learn what you need to do to keep your backers and customers receptive to new products.
Are you trying to decide which creator would be the best for you to use for your crowdfunding campaign? In this episode, Gareth Everard provides some insight into Kickstarter and Indiegogo and which one will likely best serve your needs, based on where you are in your product development. Listen in for some great advice that will help you make a good decision about the platform you want for your campaign.
Would you like to be more productive? Want to feel like you’re in control of your life and schedule? In today’s episode, Mike Vardy shares his story of becoming a productivityist, moving from a recognition of what wasn’t working to finding balance in his work, personal, and family life. Listen as Mike talks about some of the principles of his productivity system so that you can begin today to move toward greater productivity and less stress!
Are your intention and attention focused on the same things? As a busy manager of two Costco departments trying to balance his work and personal life, Mike Vardy realized that the system he had was not working. He decided to figure out what would work. Now, Mike shares the system that worked for him so that others can benefit from it as well. In this episode, one of the principles he talks about is the need to marry your intention with your attention to becomeNeither one will work on its own. Listen to today’s interview to learn this principle and more as you get started toward becoming a productivityist.
As most of us have experienced, e-mail can be a big obstacle to productivity. Do you find yourself bogged down and sucked in by an overfull inbox? In today’s interview, Mike Vardy, The Productivityist, shares his system for getting out of the e-mail trap, not by getting his inbox to zero, but by gaining clarity about what is there. Listen to this episode to find out what you can start doing today to put clear boundaries around your e-mail and stop it from being a productivity trap.
Do you wake up each morning thinking about what you need to get done today? Do you feel pulled in different directions? Creating daily themes is one way to give focus and clarity to the work that you do and to your personal life as well. In this episode, productivityist Mike Vardy explains how to set your daily themes and coordinate them with monthly themes as well. Listen in to learn this simple, practical way to gain control of your time and schedule.
In addition to being a productivityist, Mike Vardy has backed many Kickstarter and Indiegogo projects. In this episode, he talks about why he backs projects and how he decides which projects will be a good investment for him. If you have or are considering a crowdfunding project, you will want to listen to this conversation for some practical advice on how to ensure a good backer journey.
87 - How to Crowdfund for a Digital Course | feat. Julien Brault
Julien Brault successfully used a crowdfunding campaign to launch his digital course, “Not Another Boring Course About Investing.” In this episode, Julien talks about how he decided to use crowdfunding for the course, and the process that he went through. Listen in to find out where he got verbiage for his ads, how he developed his e-mail list, and how he raised an additional $20,000 in the last few hours of his campaign. If you want to know how to crowdfund for a digital course, you’ll want to listen to this episode!
Julien Brault’s story: How he decided to crowdfund for a digital course:
Crowdfunding is primarily thought of in relationship to physical products. But Julien Brault decided to try it for his digital course. In this episode, he relates his transition from developing an app to creating a course instead of a book to go with it, and then deciding to try crowdfunding for the course. The story of his success is one you will want to hear, especially if you are wondering about crowdfunding for a digital product.
Julien Brault spent a lot of time, both in person and on the phone, interviewing potential customers to find out what they were looking for. In this episode on how to crowdfund a digital course, Julien shares where he found the people to interview and the kinds of questions he asked. Listen in to find out how the answers he got helped him not only to develop his course and app, but also to craft effective advertising.
Julien Brault’s crowdfunding campaign for his digital course was hugely successful. In this episode, Julien talks about the process he used to build his audience over a six-month period before launching. He also gives details about structuring the campaign, determining his target audience, and the difference between a campaign for a digital product and a physical product. Regardless of your product type, you’ll want to hear this insightful conversation about crafting a successful campaign.
Like most entrepreneurs, Julien Brault received a lot of negative, and sometimes rude, feedback from his e-mails. In this episode, he shares how he replied to these people, and how a number of them ended up actually providing valuable contributions to his content! Julien’s response to negative people is inspiring. Listen in and learn from his insights on how to respond to your critics on the journey to crowdfunding your digital product.