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Crowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded

Why should you listen to Crowdfunding Uncut? Because I’m asking the same questions you want to know. I know what it feels like to fail at crowdfunding. I also know what questions to ask, and what to do to raise over half a million dollars on Kickstarter and Indiegogo. As I’m also advising Crowdfunding campaigns, I need to keep up to date with what’s working and what isn’t. Questions that will get answered on this show: what crowdfunding platform is right for me? What can I do to have a successful product launch? How can I get 1000 backers for my project? What really matters? What if I have a small budget? What happens after crowdfunding? I will share with our best interviews showcasing the campaigns processes, failures, critical lessons learnt and actionable strategies showing YOU how to get your project funded. This is where project creators get funded.
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Now displaying: March, 2017
Mar 28, 2017

If you want to learn about Facebook advertising strategy, Michael Mataluni is someone you want to listen to. In this episode he talks about what you can do to be effective with Facebook advertising, and also gives some great tips about e-mails and Kickstarter. Listen to his story and his insights to get inspired to get working on the launch or the ongoing success of your product.

Why Michael Mataluni recommends Kickstarter instead of crowdfunding on your own website

Thinking to save some money by doing crowdfunding on your own website?  You might want to think again. Michael Mataluni has done it both ways and, in today’s episode, shares his insights on why using Kickstarter is the best choice. After crowdfunding, effective Facebook ads were the key to growing his business. If you are debating how to get your launch started, you’ll want to listen to this conversation and learn from Michael’s experience.

What Michael Mataluni did to raise $500K in 5 hours

Michael Mataluni had a wildly successful product launch, raising a half a million dollars in just five hours. In this episode, he shares the tools that he used to accomplish this. Listen in to find out how he used his e-mail list, the questions he asked his audience, and how he then followed up with an effective Facebook advertising strategy.

Using lookalike audiences to advertise on Facebook

Did you know that you can use your existing list to create a lookalike audience on Facebook and exponentially grow the reach of your ads? You can do this with any size audience and even add extra layers of targeting. Listen to today’s Facebook advertising strategy episode with Michael Mataluni to find out how.  If you don’t yet have a list, you’ll find out how to identify your core demographic and create a target audience from there.

Michael Mataluni’s favorite offer to get people to opt in

You want to bait people to opt in on the first day. Will you offer discounts or free products? In today’s episode, Michael Mataluni tells us about his favorite offer and a tip for how to make it so easy for people that they don’t even have to leave Facebook to sign up. You definitely want to include this in your Facebook marketing strategy!

Outline of This Episode

  • [0:21] Michael Mataluni’s story about the launch of Thing Charger and what has happened since then.
  • [5:28] Why Michael Mataluni recommends Kickstarter instead of hosting on your own website  
  • [8:7] What Michael did that raised $500K in 5 hours.
  • [13:45] Using lookalike audiences to advertise on Facebook.
  • [19:15] How to discover your core demographic and use their language in your copy.
  • [26:26] The second you think you’ve arrived, just stop. And listen to other people.
  • [28:14] How to address objections in your campaign.
  • [29:13] Infotainment as advertising.
  • [31:21] Michael’s favorite offer to get people to opt in.
  • [36:15] Michael Mataluni’s favorite people and products to work with.
  • [39:14] Building a strategy for your crowdfunding campaign.
  • [39:54] How are Kickstarter backers and regular consumers different?
  • [42:51] Famous last words. A few last words of advice from Michael Mataluni.

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Mar 16, 2017

Wondering how to get product validation and calculate your costs?  Today’s conversation with Brian Creager is a great place to get started. In three years, Brian went from $500 a month to $250,000 a month! Listen to this episode to hear Brian’s expert advice about how to find a product, how to tap into the market for that product, and how to discover costs and set prices. If you want to crowdfund a product and sell online, you need to listen to this episode!

How do you know if your product will sell?

Your first step for selling your product is to see if it will sell. But how do you know what type of product to choose? In today’s episode, Brian Creager describes product types and gives wise advice about how to choose products when you are getting started. Something truly innovative?  A product similar to others out there, that does it better, faster, cheaper? Where is your best chance for success?  Get answers to these questions and more in today’s podcast on product validation.

Product validation: Is there a market for your product?

You will want to figure out whether or not your product can sell it before you go to the time and expense of making it. But how do you know?  In this episode, Brian Creager talks about the steps he takes to validate his products, how to find out the size of your potential market, and how market information influences the choices that he makes about what products to sell.  You won’t want to miss Brian’s expert advice about validating your product before launching! 

Three things to consider before launching a product

What are the necessary steps involved with launching a new product?  What aspects of a new product should be evaluated before moving forward?  Amazon marketing expert Brian Creager shares in this episode four steps that he takes in the process of launching a new product, and how he grades ideas on three specific aspects of the product to help with product validation. This information is invaluable for anyone seeking to market products online.  Don’t miss it!

Consider other experts in your field as resources, not competition


Connections work.  Seek out others who sell products similar to yours.  Does that sound scary to you?  In this episode, Brian Creager, founder and owner of The Product Hatchery, explains the valuable resource that others in your field can be when you start to see them as resources instead of competition. Listen to this podcast and discover how to connect with others in a way that helps you be more effective in the way you launch your product, and less afraid of the competition.

Outline of This Episode

  • [0:19] Intro to this episode on product validation: how to find out if your product will sell.
  • [2:17]  Intro to Brian Creager, how he got started selling on Amazon, and how quickly his business grew.
  • [05:05] Product validation: Is there a market for your product?
  • [6:14] What is the first step to selling on Amazon?
  • [11:00] How do I find a product that will sell on
  • [13:43] Four stages of a product launch, and three aspects to grade when deciding on a product.
  • [19:12] Thoughts about emotional attachment.
  • [20:25] How you can do cost analysis.
  • [24:01] Consider other experts in your field as resources, not competition.
  • [27:36] Brian Creager’s perspective on products that fail.
  • [ 30:12] One thing Brian Creager would have done differently if he could.

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Mar 10, 2017

Nico Moreno is an internet marketing expert who helped a client make over $500,000 during a 2-week email sequence! In today’s episode, Nico shares his own story along with what he has found to be the most effective strategies in sales emails. You don’t want to miss this conversation full of helpful information and tips for internet marketing.

What is a sales funnel?

A sales funnel is essential to effective internet marketing. But what, exactly, is a sales funnel? And what do email strategies have to do with them? In this episode, Nico Moreno gives a clear explanation of the sales funnel and how it helps you be more effective in the sale of your product or service. Listen in to learn to design a sales funnel that will increase your profits!

Nico Moreno’s Story: How he got so good at internet marketing

Nico Moreno was stuck in a typical day job and wanted to get free from it. In this episode, he tells his story, from the first online course he took to the success and freedom that he is enjoying now. Listen to this conversation to hear about the ups and downs of Nico’s journey, to discover the resources he found most helpful along the way, and hear how he developed the email strategies he currently uses to help people successfully launch their products.

Effective email strategies - The 2-week sequence

A 2-week email sequence can help generate a lot of income as you are launching your product. One of Nico Moreno’s clients made over $500,000 in 2 weeks marketing an online course! In this episode, Nico describes the strategy for this e-mail sequence -- how many emails to send, what to write about, and how to call people to action. You won’t want to miss this valuable information!

Effective email strategies - getting social proof

Your happy customers can write your headlines and copy for you! Social proof is one of the most effective strategies in sales emails. In this episode, Neil Moreno talks about social proof and the various ways you can obtain it, even before your product has launched. You won’t want to miss this interview full of expert tips for getting your product out there and bringing in highly satisfied customers!

Outline of This Episode

 

  • [0:17] Intro to the podcast email strategies in internet marketing, with Nico Moreno.
  • [5:06] What is a sales funnel?  
  • [6:55] Nico’s backstory - How he got started.
  • [10:47]  Nico’s journey into internet marketing -  The best ways to learn, and his favorite resources.
  • [18:08] Creating a highly effective 2-week email launch sequence.
  • Getting social proof that taps into the right emotions.
  • [41:58] “Famous Last Words” - Nico’s final word of advice.

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