Gallant Dill is a high school dropout who became a self-made millionaire at age 25. His focus is the in-store marketing - getting products into retail stores after building the brand online. In this episode, Gallant talks about what has made him so successful and what you can do to make the shift from online to in-store. You don’t want to miss this high-energy conversation about the process, the challenges, and the benefits of getting your products into retail.
How do you know if your product idea is something that will sell? How do you test the market before moving ahead? Gallant Dill is an expert at taking products to retail. In this episode, he tells you the questions you need to ask to determine if your product has what it takes for in-store marketing. Listen in and find out how to validate your product and take it to the next level.
Thinking you’d like to move your product to retail? Is this the right time for you and your product? In this episode, millionaire and in-store marketing expert Gallant Dill details the kind of cash flow you should have from your online business before attempting the move to retail. How do you create that cash flow? You won’t want to miss Gallant’s advice for building your brand online to the point that you are ready for retail.
Gallant Dill is an expert in putting products in store. He has learned very quickly what the challenges are and the potential nightmares that could derail your progress. Listen to this episode to learn from Gallant’s experience how to be prepared for the challenges and avoid the pitfalls that can come from not knowing this cut-throat business of in-store marketing.
When you are building your brand online, you need to create ads that will get attention. Gallant Dill calls it “shock value marketing.” In this episode, he talks about doing things that are unique and get people talking about you. “Your network is your net worth.” Listen in to hear Gallant’s ideas about what you can do to be noticed and take your product to the next level!
Jared Tendler, Mental Game Coach, knows what players and entrepreneurs need to do to stay at the top of their game. In this episode, Jared talks about how to become aware of the unconscious mental processes that could be holding you back from accomplishing your goals. He has a unique perspective on setting expectations and how to goal-set and manage your mindset. Listen to this interview and discover the keys to easing the anxiety that comes with building a successful business.
Why do so many people lose momentum just when they reach the success they have dreamed of? What are the unexpected consequences of success? In this episode, Jared Tendler talks about the Mental Game and what you need to do to be mentally prepared for success so that you can move forward instead of letting your mind trick you into staying in your comfort zone. Listen to this interview to find out what you need to do to prepare for the changes that take place as you begin to accomplish your goals.
Jared Tendler experienced disappointments and setbacks on his road to success. But instead of staying discouraged and quitting, he began to learn what was holding him back and to put in place the mental game -- the mindset that would help him overcome his weaknesses. In this episode, Jared tells his story and gives insights into how the mental game is the “oil in the engine” as you move toward accomplishing your dream.
If you are unaware of what your psychological weaknesses are, it doesn’t mean they don’t exist. We are often not aware of how our mind is holding us back. In this episode, Jared Tendler tells you how to begin finding out what your mental or emotional weaknesses are so that you can address them. Listen in to this intriguing conversation about how the mental game can make or break your progress toward your goals.
Expectations can take away the sense of reward that you have along the road to success. It’s great to dream, but if you don’t see the downsides and challenges on the road it can be detrimental to accomplishing your goals. In this episode, Jared Tendler explains the difference between goals and expectations, and how to take the emotions out of the expectations you create. Regardless of where you are in your journey, being aware of yourself and your expectations may well make the difference between failure and success.
On this episode of Crowdfunding Uncut, Khierstyn chats with the co-founders of Funded Today, one of the most successful crowdfunding consultancies in existence. The Funded Today guys believe smart entrepreneurs and business owners who want to raise LOTS of money on Kickstarter or Indiegogo must become master marketers, sales experts, and direct response gurus. But the reality is that most of them are so busy building a world-class product that they can’t do any of those things, which are full-time jobs in their own right. That’s why Funded Today exists. They’ve built a company that specializes in those things so you don’t have to. On this episode, you’ll hear from Josh and Thomas, the co-founders of Funded Today.
One of the things Josh and Thomas from Funded Today have discovered is that when you are using paid advertising - whether on the Google ads platform, Facebook ads, or even direct mail - there can often come a time when you don’t have to worry about your marketing budget and can freely keep on spending money. What’s the scenario where that can happen? It’s when your ad-spend is less than the revenue you’re making minus all your expenses. In that case, you’ve got the green light to keep advertising because your net gain is going up as long as you do. It’s an obvious mindset to some people and a mindset shift for others. You can hear how it works in this situation, on this episode.
If you were to reach out to the Funded Today team to find out what it would take for them to come alongside your product to make it a crowdfunding success, what you’d find is a process that takes you through a handful of phases. At the front end, you’ll be required to go through a validation process where your product idea and current resources will be analyzed and evaluated for both potential and ability to succeed. It’s one of the ways the Funded Today guys have found that they are able to increase the success of those who partner with them - by only moving forward with those who have the greatest chance of success. It’s an intriguing idea that will give you lots ideas for how you can increase YOUR product's chances of success, so don't miss it!
Though the word “funding” is a part of the name and the fundraising aspect is what most of us think of, Crowdfunding is about more than raising money. The crowdfunding model also enables you to validate a product idea. Is it truly driven by market demands? Is there enough interest by a large enough demographic to warrant a reasonable expectation of success? Is your marketing message dialed-in and effective? These and other questions are answered by the crowdfunding process. Through the many crowdfunding campaigns the team at Funded Today has managed, they’ve taken the time to analyze and understand the data so that they can best advise their clients and make every campaign a success. Thomas and Zach share a ton of great information on this episode of Crowdfunding Uncut, so be sure you make the time to listen.
The main reason the Funded Today crowdfunding management process has been so successful is that they validate every potential client at the front end of their relationship. It’s a lengthy, in-depth assessment of the probability of success the product might enjoy. Sometimes the numbers and facts don’t come out looking very hopeful. That’s when Thomas and Zach of the Funded Today team say that it’s better to tell the product developer that their dream product - their baby - is not as beautiful as they think it is. The way Zach says it is this: If they can’t raise the funds for your product, nobody can. That means you probably need to rethink your product. Get insights from these two guys on this episode. They know the crowdfunding business.
Our brains are wired for story. That's the reason you, a founder who is doing a crowdfunding campaign - have got to learn how to sell your story, not your product. On this episode of Crowdfunding Uncut, Khierstyn chats with Mark Evans, a brand storyteller who helps startups craft and distribute their company stories to great effect. You’ll learn a lot about what a brand story is, how to craft one, and how to get the story out in a way that others will share it.
What does it mean to “sell your story?”
Every company, every product has a story. It’s the story behind what you’re doing that people will engage with. You can’t just talk about the great features your product has, you’ve got to let people know the reason behind it and how it will benefit them in the day to day life they lead. Mark Evans is on this episode of the podcast to share how you can learn to sell your story rather than selling the product. He’s got great insight from his career as a writer and startup advisor. You’d pay a lot of money to get this kind of advice one-on-one, so take advantage of this opportunity to hear Khierstyn pick Mark’s brain.
Having a great product is not the key to success. The product experience is what matters.
There are many incredibly useful and innovative products that never make it in the marketplace. In many cases, the lack of success is because the ones running the marketing campaign didn’t understand that the great features of the product are NOTt what sell products. Potential buyers are looking for what the product will DO for them. In other words, how will buying the product enrich their experience? If you want to learn how to amplify the product experience so that your product launch or crowdfunding campaign doesn’t fail, you need to hear this conversation with Mark Evans, brand storyteller.
Your brand story will morph over time, and that’s a good thing.
Nobody creates an amazing product with their product or brand story fully formed. It’s an iterative process that grows over time. That’s because you, the founder will grow in your own understanding of what the product is, what it does, and how it helps people. And... the testimonials you receive from buyers along the way will help you see the benefits of your product in ways you haven’t seen before. So keep at it, notice what people are saying, and recraft your story every chance you get in order to connect with more and more people. This episode with Mark Evans gives you more suggestions like that, so be sure you listen.
Use your brand story to attract influencers and media for greater exposure.
Every founder who starts a crowdfunding campaign wants to get as many eyes on their launch as possible. One of the ways that has proven effective for many successful campaigns is to get the attention of media figures and other influencers who could help you promote the launch. But it’s not so easy to do so if you’ve never done it before. That’s why Mark Evans is Khierstyn’s guest on this episode of the podcast. He’s got lots of tips for how you can genuinely connect with bloggers, media outlets, and podcasters about your product - and to do so in a way that gets responses. You’ll want to hear this!
Outline of This Episode
[1:41] Who IS Mark Evans?
[3:53] How Mark got interested in startups and VC funding.
[7:51] The first startup Mark was involved in: Right product, wrong time.
[9:53] How a company can be too product focused and not enough customer focused.
[11:50] Does your product or company have a story?
[17:15] The differences Mark sees between the stories of early stage startups and older companies.
[19:02] Tips for founders about building their story.
[25:19] How stories are used to attract people who will spread the story.
[27:55] Suggestions for how you can make your story appealing to an influencer.
[33:00] Know the kind of marketing you want to do.
Resources & People Mentioned
BOOK: Storytelling for Startups
www.BackerKit.com - use “uncut” at checkout
There is lots of crowdfunding advice out there - and a good deal of it comes from reputable, trustworthy sources. But as with any approach to business you also have the upstarts who haven’t had enough experience yet to really know what they are talking about. That’s why you need to be careful. Khierstyn Ross has I helped many people - entrepreneurs, startup founders, and small business owners - launch awesome products online through crowdfunding engines like Kickstarter and Indiegogo, to the tune of $1.5 million. On this episode, Khierstyn answers the most commonly asked question she receives, “Is crowdfunding for me?”
What is the best crowdfunding advice? Know who you are marketing to.
Launching a product via Kickstarter or Indiegogo isn’t just about putting something out there - it’s about approaching people where they are at, and most of the people who visit crowdfunding platforms are interested in new, innovative, and surprising products. Your spatula with one little tweak that makes it different from a normal Wal-Mart spatula may not do so well if you don’t know how to appeal to the people who are on the platform. Khierstyn has some great advice about knowing the crowdfunding audience, on this episode.
What kind of products work best on crowdfunding sites?
If you have an amazing product that you’re super passionate about, crowdfunding may be the right approach for you to use to launch it. But there’s a lot more than that initial assessment to knowing if your product is worth the risk of a crowdfunding campaign. Khierstyn Ross has seen many, many crowdfunding campaigns, both successful and not so successful. She’s and her team have managed many of the successful ones and have discovered the things that make or break the launch. On this episode, Khierstyn chats about the things that go into a good crowdfunding product, how you should think about the crowdfunding audience, and how to know if crowdfunding is right for you.
Crowdfunding is about more than the launch. It’s the beginning of a successful business.
If you aren’t thinking of crowdfunding as the beginning of a long haul to business success, you’re thinking about it all wrong. While crowdfunding campaigns that are successful CAN see lots of cash come in over a short period of time, you’ve got to know how to manage the project well to ensure that you can actually get your product to market after the campaign is finished and continue to do well. Don’t be fooled - crowdfunding is just as risky as any other form of startup. To be successful you’ve got to look at it through the eyes of an ongoing business, not just an initial launch.
Get Khierstyn’s physical products crowdfunding checklist.
If you want the best crowdfunding advice, you need to listen to someone who has been there and come out successful. Khierstyn Ross and her team are crowdfunding experts who manage campaigns on Kickstarter and Indiegogo from start to finish with great success. Khierstyn has put together a checklist of things you need to do in order to ensure that your physical products are optimized for crowdfunding success. You can find out how to get your free copy on this episode, so be sure you take the time to listen.