What if you could launch your project and have a super-engaged audience lining up to buy your product? So many blogs, and guru’s harp on having a big email list before you launch. What if it wasn’t about that? What if it was about how engaged they are?
"90% of the people who sign up for my Giveaways end up reading their email, and about 50-60% respond to that email", Timothy Moser, MasterOfMemory.com
This rings true for a lot of things. If you have a tiny list of raving fans, I guarantee you will convert higher rates, and get MORE sales from that list then you would have if you only focussed on the quantity.
Using a Giveaway Strategy in another niche has helped Timothy Moser get an almost unheard of 10% conversion rate (from lead to sale). This unique selling strategy focused on nurturing your leads, and getting them super engaged, and ready to buy anything you’re selling.
Before Timothy Moser started Master of Memory, a website that offers free information and courses on how to memorize anything, he was a lot like many people trying to get their start on the internet.
He had been listening to podcasts and reading blogs on how to start a business online.
Memorization and learning had always been a passion of Tim’s. One day Tim was googling around for more information to improve his own skills....
But he didn’t find much.
He mostly found forum posts, but certainly no central hub to learn the best techniques for remembering someone’s name you just met, or Spanish verb conjugation.
So Tim threw up a website for fun hoping to make some beer money with banner ads…
When Timothy’s website, MasterOfMemory.com, blew up!
Even though he decided early to focus his brand around giving away ALL his information for free, he was still able to monetize the site within 3 months by selling a course on learning Spanish where enrollees get personal attention from native speakers online.
His Unique Selling Proposition for that course was to use the advanced memorization techniques he had learned and apply it to learning “boring” vocabulary and grammar.
This podcast isn’t on how to memorize anything… Go to MasterOfMemory.com for that info…
You will learn:
Have you ever seen a Mystic Unicorn poop creamy, delicious, ice cream?
If you caught the viral sensation ad for the Squatty Potty then you are familiar with some of Derral’s work.
But Derral was not always making millions of dollars for himself and his clients creating incredible direct response video ads.
After Derral Eves graduate from college with a degree in Public Relations and Advertising he landed his “dream job”:
As a Hospital Administrator.
No Really. That WAS his dream job. And he loved it… at first.
Within six months of diving in he had saved his new company $680,000 and went to his boss for a $10,000 per year raise. A 1.5% commission seems like a pretty good deal eh?
Well, not according to his boss, because if Derral got the tiny raise he was asking for he would be making more money than his direct supervisor. We wouldn’t want to rock the boat over a measly $680,000 saved in the first six months on the job, would we?
“I knew right then and there that I needed to get out... I needed to work somewhere where my work was appreciated.”
Despite having a brand new baby and wanting the security of a salary for his family, in 1999 Derral ended up in business for himself generating traffic for websites and doing internet marketing.
In the early days, Derral was being paid a base for his work but ALSO a commission of final sales, so he was looking for every possible way to get visits to convert into sales.
And video was his Golden Ticket.
Fast forward to 2016, Derral has been the Executive Producer and Project Lead for the Squatty Potty ad, he’s launched the musical careers of the Piano Guys from retail piano store owners to global sensation, and recently celebrated over 1.8 BILLION total views on Youtube from videos he has produced.
This episode is NOT about a specific crowdfunding project or crowdfunding necessarily.
But it IS about the most crucial element of your crowdfunding campaign that you have to nail if you want to beat your funding goal: Your Video.
People who come to your page will base the majority of their buying decision on quality of the MESSAGE in the video, (fortunately, NOT the “expensiveness” of the production). In this episode, Derral is going to teach you exactly how to make a video with a MESSAGE that sells.
Derral considers himself a student of crowdfunding videos and offers up a number of wildly successful crowdfunded campaign videos as examples of his concepts at work.
This could be the most actionable podcast I have ever recorded. Pay attention, listen to it at least a half a dozen times.
Especially pay attention to how to study successful crowdfunding video online, and it will all but guarantee you hit your crowdfunding goal.
You will learn:
In 2010, Nicole Keating’s boyfriend of four years died suddenly and unexpectedly.
In the months after tragedy, while working 80 hours a week in the restaurant industry, Nicole came to a startling realization:
“I am either going to drown in this grief or I am going to do something meaningful with my life.”
With her training as an artist, she started a Therapeutic Art Practice creating art with Alzheimer's and Autistic patients in nursing homes.
It was her dream job.
Her life had a purpose.
She was happy… but not healthy.
Looking up her symptoms on WebMD she “discovered” she was “dying five different ways”.
Nicole hit a tipping point and vowed to take control of her health and her life.
In this podcast, follow along with Nicole as she describes how that journey for wellness and meaning lead to discovering the power of habit and ritual and how it changed her life and can put the afterburners on your crowdfunding campaign.
You will learn:
-Why a morning ritual is so crucial for starting your day on the right foot, and how you can create your own.
Why “taking a day off” is crucial for the success of your crowdfunding campaign.
-Why defending your sleep with an evening ritual is almost as important, and Nicole's specific rules for her own sleep space.
-The only difference between Oprah, Tony Robbins, Barack Obama, and YOU.
-How a new, healthy, habit can become effortless, and in fact, more difficult to NOT do than to do.
-How Khierstyn skyrocketed her own productivity after committing to a morning ritual, moving her business forward more in two weeks than in the previous 3 months combined.
-How Nicole uses meditation to improve her focus or give her an energy boost, and the tool she uses to do it.