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Crowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded

Why should you listen to Crowdfunding Uncut? Because I’m asking the same questions you want to know. I know what it feels like to fail at crowdfunding. I also know what questions to ask, and what to do to raise over half a million dollars on Kickstarter and Indiegogo. As I’m also advising Crowdfunding campaigns, I need to keep up to date with what’s working and what isn’t. Questions that will get answered on this show: what crowdfunding platform is right for me? What can I do to have a successful product launch? How can I get 1000 backers for my project? What really matters? What if I have a small budget? What happens after crowdfunding? I will share with our best interviews showcasing the campaigns processes, failures, critical lessons learnt and actionable strategies showing YOU how to get your project funded. This is where project creators get funded.
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Now displaying: April, 2016
Apr 25, 2016

What if you could launch your project and have a super-engaged audience lining up to buy your product? So many blogs, and guru’s harp on having a big email list before you launch. What if it wasn’t about that? What if it was about how engaged they are? 


"90% of the people who sign up for my Giveaways end up reading their email, and about 50-60% respond to that email", Timothy Moser, MasterOfMemory.com

This rings true for a lot of things. If you have a tiny list of raving fans, I guarantee you will convert higher rates, and get MORE sales from that list then you would have if you only focussed on the quantity.

 

Using a Giveaway Strategy in another niche has helped Timothy Moser get an almost unheard of 10% conversion rate (from lead to sale). This unique selling strategy focused on nurturing your leads, and getting them super engaged, and ready to buy anything you’re selling.

 

Before Timothy Moser started Master of Memory, a website that offers free information and courses on how to memorize anything, he was a lot like many people trying to get their start on the internet.

 

He had been listening to podcasts and reading blogs on how to start a business online.

 

Memorization and learning had always been a passion of Tim’s. One day Tim was googling around for more information to improve his own skills....

 

But he didn’t find much.

 

He mostly found forum posts, but certainly no central hub to learn the best techniques for remembering someone’s name you just met, or Spanish verb conjugation.

 

So Tim threw up a website for fun hoping to make some beer money with banner ads…

 

When Timothy’s website, MasterOfMemory.com, blew up!

 

Even though he decided early to focus his brand around giving away ALL his information for free, he was still able to monetize the site within 3 months by selling a course on learning Spanish where enrollees get personal attention from native speakers online.

 

His Unique Selling Proposition for that course was to use the advanced memorization techniques he had learned and apply it to learning “boring” vocabulary and grammar.

 

This podcast isn’t on how to memorize anything… Go to MasterOfMemory.com for that info…

 

You will learn:

 

  • Why Timothy spends hundreds of hours offering free, one-on-one teaching to people who haven’t bought yet even though he knows it is not likely that the people he helps will actually buy his course
  • Why you need to focus on a BIG first day for your launch
  • How to set up your own Giveaway with nothing more than a Gmail account and a spreadsheet
  • How sometimes making people do MORE work is better for sales than making a task as easy as possible.
  • The psychological difference between a “launch” and “drawing :) ”, and how it can drive sales



Show Notes:

MasterOfMemory.com

The Ultimate Guide To Use Hangouts On Air For Webinars - By Pat Flynn of SmartPassiveIncome.com

Apr 14, 2016

Have you ever seen a Mystic Unicorn poop creamy, delicious, ice cream?

If you caught the viral sensation ad for the Squatty Potty then you are familiar with some of Derral’s work.

But Derral was not always making millions of dollars for himself and his clients creating incredible direct response video ads.

After Derral Eves graduate from college with a degree in Public Relations and Advertising he landed his “dream job”:

As a Hospital Administrator.

No Really. That WAS his dream job. And he loved it… at first.

Within six months of diving in he had saved his new company $680,000 and went to his boss for a $10,000 per year raise. A 1.5% commission seems like a pretty good deal eh?

Well, not according to his boss, because if Derral got the tiny raise he was asking for he would be making more money than his direct supervisor. We wouldn’t want to rock the boat over a measly $680,000 saved in the first six months on the job, would we?

“I knew right then and there that I needed to get out... I needed to work somewhere where my work was appreciated.”

Despite having a brand new baby and wanting the security of a salary for his family, in 1999 Derral ended up in business for himself generating traffic for websites and doing internet marketing.

In the early days, Derral was being paid a base for his work but ALSO a commission of final sales, so he was looking for every possible way to get visits to convert into sales.

And video was his Golden Ticket.

Fast forward to 2016, Derral has been the Executive Producer and Project Lead for the Squatty Potty ad, he’s launched the musical careers of the Piano Guys from retail piano store owners to  global sensation, and recently celebrated over 1.8 BILLION total views on Youtube from videos he has produced.

This episode is NOT about a specific crowdfunding project or crowdfunding necessarily.

But it IS about the most crucial element of your crowdfunding campaign that you have to nail if you want to beat your funding goal: Your Video.

People who come to your page will base the majority of their buying decision on quality of the MESSAGE in the video, (fortunately, NOT the “expensiveness” of the production). In this episode, Derral is going to teach you exactly how to make a video with a MESSAGE that sells.

Derral considers himself a student of crowdfunding videos and offers up a number of wildly successful crowdfunded campaign videos as examples of his concepts at work.

This could be the most actionable podcast I have ever recorded. Pay attention, listen to it at least a half a dozen times.

Especially pay attention to how to study successful crowdfunding video online, and it will all but guarantee you hit your crowdfunding goal.

You will learn:

  • The 5 Step The Power Pitch Formula Derral uses in EVERY single one of his videos, beit a sales video for a Shark Tank client, a 1 minute sneak peek video for his own sites, to drive traffic, sales, and virality.
  • How to get someone like Howard Stern to endorse your product, and how to leverage that endorsement into credibility and sales.
  • Why your crowdfunding video MUST inspire for it to have a chance.
  • Why Derral doesn’t work on the FIRST 15 seconds of his videos until the AFTER the rest is done, and why he spends MORE TIME working on the intro than the rest of the video combined.
  • Why every single video you make needs just ONE Call To Action.
  • The biggest mistake most video marketers make that kills sales, and how to avoid it in your campaign.
  • Why video is the BEST way to sell your products and services without you being in the room face to face with your prospect.
  • Why “30 seconds ads” are a relic from TV and long form “edutainment” ads on the internet are crushing them in sales.
  • How to study the most successful Crowdfunding videos to be able to model their structure to basically guarantee your success.
  • Why “authenticity” is so important, and how a low budget iPhone video can beat a high budget production if it is more aligned and authentic to your story.
  • The importance of having at least three “credibility pieces”, and how you can get them even if you consider yourself an “unknown, inexperienced, rookie”.
Apr 6, 2016

In 2010, Nicole Keating’s boyfriend of four years died suddenly and unexpectedly.

 

In the months after tragedy, while working 80 hours a week in the restaurant industry, Nicole came to a startling realization:

 

“I am either going to drown in this grief or I am going to do something meaningful with my life.”

 

With her training as an artist, she started a Therapeutic Art Practice creating art with Alzheimer's and Autistic patients in nursing homes.

 

It was her dream job.

 

Her life had a purpose.

 

She was happy… but not healthy.

 

Looking up her symptoms on WebMD she “discovered” she was “dying five different ways”.

 

Nicole hit a tipping point and vowed to take control of her health and her life.

 

In this podcast, follow along with Nicole as she describes how that journey for wellness and meaning lead to discovering the power of habit and ritual and how it changed her life and can put the afterburners on your crowdfunding campaign.

 

You will learn:

-Why a morning ritual is so crucial for starting your day on the right foot, and how you can create your own.

Why “taking a day off” is crucial for the success of your crowdfunding campaign.

-Why defending your sleep with an evening ritual is almost as important, and Nicole's specific rules for her own sleep space.

-The only difference between Oprah, Tony Robbins, Barack Obama, and YOU.

-How a new, healthy, habit can become effortless, and in fact, more difficult to NOT do than to do.

-How Khierstyn skyrocketed her own productivity after committing to a morning ritual, moving her business forward more in two weeks than in the previous 3 months combined.

-How Nicole uses meditation to improve her focus or give her an energy boost, and the tool she uses to do it.

 

Resources mentioned:

 

The Art of Epic Wellness Website

The Miracle Morning - Hal Elrod

Headspace Meditation App

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