When The Right Cup CEO, Isaac Lavi, was 30 years old he was diagnosed with diabetes and, by doctor’s orders, eliminated the sugary beverages in his diet.
Pretty quickly he got sick of drinking just plain old water and wished there was a better alternative to artificial sugars.
Luckily, Isaac happened to be an expert in “scent marketing” and began researching a solution. Six years of testing, technology development, and patent applications later, he finished development of “The RIght Cup, an FDA approved, flavor infused, plastic cup that tricks your brain into thinking you are drinking a fruit juice when you are drinking regular tap water.
With all the work done to this point, Erez Rubenstein, The Right Cup Marketing and Creative Director, couldn’t leave anything about their crowdfunding campaign to chance.
Luckily, 6 years of product development also teaches patience.
In this interview, you will learn directly from Erez, who goes into detail about how they slowly and methodically approached the “Pre-Launch” phase of their campaign. Because they took their time and planned and executed their plan effectively, The Right Cup raised 30% of their goal in the first 48 hours, crushed their original $50,000 funding goal by the end of the first week, all on the way to a $542,038 campaign.
Listen and you will learn:
"The smartest thing we did was reject old fashion, old media, old world advice of how to trick people into giving you their money" - Max Temkin
If you are becoming frustrated, depressed, and disillusioned learning about how to raise money to fund your project, then then this podcast will inspire you.
Max Temkin has directly raised, or advised in a number of projects that have raised over $10 million total on Kickstarter.
You MAY have heard of them…
In December, 2015, Max raised $1,479,046 for "Secret Hitler", a social deduction table game based in pre World War 2 Germany. Players have to help or hinder the beautifully illustrated Junta-Komodo-Dragon-Adolf-Hitler from taking over the government. His goal was $54,450 and he raised over $100,000 in the first 24 hours.
But that is not where he started.
His first project was Cards Against Humanity, one of the first games in the early days of Kickstarter, raised "only" $15,540 but since exploded and has been #1 Best Seller on Amazon for Toys and Games for as long as we can remember.
(...and is a staple at every games night I host with friends!)
In fact, Cards Against Humanity, as of publishing, occupies 3 - WOW! - of the top 20 spots on the Amazon.com Best Seller List including the TOP 2, besting classics like Jenga and Connect 4.
Max also helped advise his friends who made the Most Backed Game in Kickstarter history, Exploding Kittens, which raised $8,782,571.
Max understands Kickstarter, the Kickstarter Community, and his audience, probably better than anyone on the planet.
But Max is not a "marketer". He hates "gimmicks" and "tricks" and "gurus who don't know what they are talking about".
If you are feeling jaded by the Kickstarter Marketing World, and think that in order to fund your project you need to sacrifice your vision, then listen now. It will be the best 38 minutes of your day, guaranteed!
You will discover
Famous last words:
"Finally, I am not the funniest guy in the room"
Connect with Max on Twitter
Cards Against Humanity
Max’s Other Projects
CONNECT WITH KHIERSTYN: K(at)crowdfundinguncut(dot)com