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Crowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded

Why should you listen to Crowdfunding Uncut? Because I’m asking the same questions you want to know. I know what it feels like to fail at crowdfunding. I also know what questions to ask, and what to do to raise over half a million dollars on Kickstarter and Indiegogo. As I’m also advising Crowdfunding campaigns, I need to keep up to date with what’s working and what isn’t. Questions that will get answered on this show: what crowdfunding platform is right for me? What can I do to have a successful product launch? How can I get 1000 backers for my project? What really matters? What if I have a small budget? What happens after crowdfunding? I will share with our best interviews showcasing the campaigns processes, failures, critical lessons learnt and actionable strategies showing YOU how to get your project funded. This is where project creators get funded.
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Now displaying: March, 2016
Mar 15, 2016

When The Right Cup CEO, Isaac Lavi, was 30 years old he was diagnosed with diabetes and, by doctor’s orders, eliminated the sugary beverages in his diet.

 

Pretty quickly he got sick of drinking just plain old water and wished there was a better alternative to artificial sugars.

 

Luckily, Isaac happened to be an expert in “scent marketing” and began researching a solution. Six years of testing, technology development, and patent applications later, he finished development of “The RIght Cup, an FDA approved, flavor infused, plastic cup that tricks your brain into thinking you are drinking a fruit juice when you are drinking regular tap water.

 

With all the work done to this point, Erez Rubenstein, The Right Cup Marketing and Creative Director, couldn’t leave anything about their crowdfunding campaign to chance.

 

Luckily, 6 years of product development also teaches patience.

 

In this interview, you will learn directly from Erez, who goes into detail about how they slowly and methodically approached the “Pre-Launch” phase of their campaign. Because they took their time and planned and executed their plan effectively, The Right Cup raised 30% of their goal in the first 48 hours, crushed their original $50,000 funding goal by the end of the first week, all on the way to a $542,038 campaign.

 

Listen and you will learn:

  • Why a fully developed prototype is crucial to a successful campaign, both before and after the campaign ends
  • Step-by-step how Erez put together his PR campaign
  • How they effectively used a teaser campaign to build buzz, prove the concept, and sign people up to their pre-launch email list
  • Why too much pre-launch PR is actually a BAD thing, and what to do about it
  • Erez’ “KISS Pre-launch Online Presence”… you can set all of this up in about an hour
  • How to keep pre-launch subscribers engaged leading up to your campaign
  • Best days and times to launch your campaign
  • How to have friends and family help you get the ball rolling on those first few sales, and why it is so important that you do
Mar 8, 2016

"The smartest thing we did was reject old fashion, old media, old world advice of how to trick people into giving you their money" - Max Temkin

 If you are becoming frustrated, depressed, and disillusioned learning about how to raise money to fund your project, then then this podcast will inspire you.

Max Temkin has directly raised, or advised in a number of projects that have raised over $10 million total on Kickstarter. 

You MAY have heard of them…

In December, 2015, Max raised $1,479,046 for "Secret Hitler", a social deduction table game based in pre World War 2 Germany. Players have to help or hinder the beautifully illustrated Junta-Komodo-Dragon-Adolf-Hitler from taking over the government. His goal was $54,450 and he raised over $100,000 in the first 24 hours.

But that is not where he started.

His first project was Cards Against Humanity, one of the first games in the early days of Kickstarter, raised "only" $15,540 but since exploded and has been #1 Best Seller on Amazon for Toys and Games for as long as we can remember.

(...and is a staple at every games night I host with friends!)

In fact, Cards Against Humanity, as of publishing, occupies 3 - WOW! -  of the top 20 spots on the Amazon.com Best Seller List including the TOP 2, besting classics like Jenga and Connect 4.

Max also helped advise his friends who made the Most Backed Game in Kickstarter history,  Exploding Kittens, which raised $8,782,571.

Max understands Kickstarter, the Kickstarter Community, and his audience, probably better than anyone on the planet.

But Max is not a "marketer". He hates "gimmicks" and "tricks" and "gurus who don't know what they are talking about".

If you are feeling jaded by the Kickstarter Marketing World, and think that in order to fund your project you need to sacrifice your vision, then listen now. It will be the best 38 minutes of your day, guaranteed!

 

You will discover

  • The number #1 Trend in Kickstarter Today
  • Why Max still has the "fear to launch" and it never goes away, even after millions of dollars raised
  • Why it is important to ignore the temptation to look for "tricks" and "gimmicks" to hit your goal and "focus on the art"
  • Why no one knows really knows what the future of your project, or any project, holds
  • What it means to "front load" your project, and why it is absolutely critical to the success of your project (...and also when it isn't!)
  • Why “failing a project is a gift”...and how to embrace failure so "you are not on the hook to build something nobody wants"
  • Why you should never take the money if you don't reach your funding goal on Indiegogo
  • Why you should "Show don't tell" to sell your project
  • The importance of "user testing" and "iteration" to produce the best product possible before you launch your campaign (Max took a year and over a hundred iterations to get Secret Hitler just right
  • The importance of knowing your market better than they know themselves
  • The difference between "a good project and a good life"
  • Why your story is so important and why you need to be crystal clear communicating what it is about
  • Your page should clearly explain why a backer should not fund your project
  • How crushing his funding goal on Cards Against Humanity set the project delivery back

 

Famous last words:

"Finally, I am not the funniest guy in the room"

-Del Close



Resources Mentioned:

Connect with Max on Twitter

Secret Hitler

Cards Against Humanity

Max’s Other Projects

  • Humans vs Zombies - Help develop the software that powers games of Humans vs. Zombies at over 350 locations and universities all over the world.
  • Philosophy Posters - Ten giant philosophy posters with big ideas presented simply.
  • Wearwolf - A simple game about deceiving your friends.
  • Maxistentialism Zine - A monthly zine about philosophy, design, humor, and social insects, delivered to your door for one year.
  • Spelunky Dance - An interpretive dance for Andy Baio.

 Exploding Kittens

 

CONNECT WITH KHIERSTYN: K(at)crowdfundinguncut(dot)com

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