Today’s episode of Entrepreneur:Uncut features Jean Leggett, COO of One More Story Games. One More Story Games was founded in 2013 and began with five brave co-ops in January 2014. To date, One More Story Games has raised $240,000 from friends and family to launch its interactive story writing software, StoryStylus, which aims to create a new kind of social game, one that is focused on characters and exploring new worlds. StoryStylus is a platform for the creation and publication of interactive games or educational stories. You can create your own games, share them with friends and family, submit story games for publication and earn royalties.
Today’s conversation centers around the OMSG Kickstarter campaign that didn’t top out their crowdfunding goal. But Jean says that nobody on their team sees it as a failure, though there were many things she sees now that they could have and should have done differently. So many lessons were learned about what goes into a successful crowdfunding campaign and she sees all of them as worth a “failure” to learn. On this episode she shares the most important ones with Khierstyn.
The conversation on this episode is well worth your time, but to summarize the lessons learned from the crowdfunding attempt One More Story Games made, make sure you’re aiming at one target audience. Jean Leggett says that the OMSG team knew their main demographic going into the crowdfunding campaign. They’d done a lot of market research ahead of time. But they didn’t restrict themselves to only one niche target. They were lured into thinking that a more broad appeal would reach more people who would be interested in funding. But they learned the hard way that doing so only diluted their message. That’s a powerful lesson for anyone thinking of doing their own crowdfunding campaign, and Jean has lots of similar insights to share on this episode of Entrepreneur:Uncut.
The Kickstarter campaign that One More Story Games implemented didn’t even get close to full funding, and there are many reasons for that. But Jean Leggett, COO of OMSG is glad for it. Why? Because she thinks that if the crowdfunding had been successful, their team might have lost its hunger to make things happen. Their drive to succeed seemed to increase after the kickstarter didn’t pan out and Jean is glad for that. What a refreshing perspective! How can you turn failures into success? What ways of looking at things do you need to adjust in order to do that? You’ll hear a good deal of inspiration from Jean on this episode, so be sure to listen.
It’s never been done before, a game designed strictly for those who are deaf or hearing impaired. Jean Leggett wants to make it happen. Jean grew up in a home where some of her family members were deaf and she feels that she understands the deaf community and they needs they have well enough to spearhead an effort to create a game that incorporates sign language and other prompts for deaf users. It’s a visionary idea that she thinks could receive great funding and support from a variety of channels, and it might be her next crowdfunding attempt. Hear more about her dream for a deaf-niched video game, on this episode.
One More Story Games - https://onemorestorygames.com/
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What would be possible if your crowdfunding campaign was wildly successful - Not just, “sort of” successful” but all the way over the top successful?
Khierstyn Ross is very interested in crowdfunding campaigns and has a lot of experience with them, but she always wants to know more about what makes a campaign successful and what causes it to die an early death. That’s why she invited today’s guest, Howard Sherman on the show.
For the last two years Howard has been working with an amazing company, www.CrowdfundBuzz.com - a company that sells advice and PR to those wanting to run a crowdfunding campaign and has had some incredible successes. Crowdfund Buzz offers varying levels of service to help fund raisers get their projects off the ground and on the way toward crowdfunding success. On this episode Khierstyn asks Howard a ton of great questions about crowdfunding, what makes a campaign successful, and how Crowdfund Buzz is able to offer a guarantee on their services.
That’s quite a track record and proof that the folks at CFB know what they’re doing when it comes to promoting crowdfunding campaigns. On this episode Howard Sherman of Crowdfund Buzz chats with Khierstyn about a variety to topics, including the things some of their most successful campaigns had in common to make their successes stellar. You can find out more about Crowdfund Buzz and the levels of service they offer at www.CrowdfundBuzz.com - and you can see testimonials of their very happy clients on the site as well.
Howard Sherman of Crowdfund Buzz says that it’s when clients don’t do what they are instructed to do by the Crowdfund Buzz staff. He gives an example of a guy who wanted to hire a high level music producer to produce his CD project, but the client didn’t/wouldn’t do anything they Crowdfund Buzz time advised. He had no images, no video, no examples of his music, nothing but a text description of his project. Dreams are great, but you’ve got to be willing to put in the work to make them happen. Listen to Howard’s stories of the crowdfunders who have failed and others who have had success, on this episode.
Today’s guest, Howard Sherman highlights Crowdfund Buzz’s “Second-Chance” crowdfunding advertising by saying that if they promote your original campaign and it doesn’t hit its goal, they’ll give you free crowdfunding promotion for the relaunch. How can they be so confident that they’ll help your campaign succeed? Because they have an important part of the guarantee in place that says that you have to follow their advice on how to do your part of the campaign. That makes sure that you’re getting the best of their experience and expertise and being guided in what you can do at the same to to make your campaign a success.
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