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Crowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded

Why should you listen to Crowdfunding Uncut? Because I’m asking the same questions you want to know. I know what it feels like to fail at crowdfunding. I also know what questions to ask, and what to do to raise over half a million dollars on Kickstarter and Indiegogo. As I’m also advising Crowdfunding campaigns, I need to keep up to date with what’s working and what isn’t. Questions that will get answered on this show: what crowdfunding platform is right for me? What can I do to have a successful product launch? How can I get 1000 backers for my project? What really matters? What if I have a small budget? What happens after crowdfunding? I will share with our best interviews showcasing the campaigns processes, failures, critical lessons learnt and actionable strategies showing YOU how to get your project funded. This is where project creators get funded.
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Now displaying: December, 2015
Dec 9, 2015

Today’s episode of Entrepreneur:Uncut features Jean Leggett, COO of One More Story Games. One More Story Games was founded in 2013 and began with five brave co-ops in January 2014. To date, One More Story Games has raised $240,000 from friends and family to launch its interactive story writing software, StoryStylus, which aims to create a new kind of social game, one that is focused on characters and exploring new worlds. StoryStylus is a platform for the creation and publication of interactive games or educational stories. You can create your own games, share them with friends and family, submit story games for publication and earn royalties.

 

Today’s conversation centers around the OMSG Kickstarter campaign that didn’t top out their crowdfunding goal. But Jean says that nobody on their team sees it as a failure, though there were many things she sees now that they could have and should have done differently. So many lessons were learned about what goes into a successful crowdfunding campaign and she sees all of them as worth a “failure” to learn. On this episode she shares the most important ones with Khierstyn.

 

One of the biggest lessons of a Kickstarter campaign that didn’t fund.

 

The conversation on this episode is well worth your time, but to summarize the lessons learned from the crowdfunding attempt One More Story Games made, make sure you’re aiming at one target audience. Jean Leggett says that the OMSG team knew their main demographic going into the crowdfunding campaign. They’d done a lot of market research ahead of time. But they didn’t restrict themselves to only one niche target. They were lured into thinking that a more broad appeal would reach more people who would be interested in funding. But they learned the hard way that doing so only diluted their message. That’s a powerful lesson for anyone thinking of doing their own crowdfunding campaign, and Jean has lots of similar insights to share on this episode of Entrepreneur:Uncut.

 

What if a failed crowdfunding campaign had succeeded?

 

The Kickstarter campaign that One More Story Games implemented didn’t even get close to full funding, and there are many reasons for that. But Jean Leggett, COO of OMSG is glad for it. Why? Because she thinks that if the crowdfunding had been successful, their team might have lost its hunger to make things happen. Their drive to succeed seemed to increase after the kickstarter didn’t pan out and Jean is glad for that. What a refreshing perspective! How can you turn failures into success? What ways of looking at things do you need to adjust in order to do that? You’ll hear a good deal of inspiration from Jean on this episode, so be sure to listen.

 

A new game platform for the hearing impaired?

It’s never been done before, a game designed strictly for those who are deaf or hearing impaired. Jean Leggett wants to make it happen. Jean grew up in a home where some of her family members were deaf and she feels that she understands the deaf community and they needs they have well enough to spearhead an effort to create a game that incorporates sign language and other prompts for deaf users. It’s a visionary idea that she thinks could receive great funding and support from a variety of channels, and it might be her next crowdfunding attempt. Hear more about her dream for a deaf-niched video game, on this episode.

 

OUTLINE OF THIS EPISODE:

  • [0:14] Khierstyn’s introduction to Jean Leggett and how she’s used crowdfunding.
  • [1:00] Jean’s business: One More Story Games - its 3 year history and how the team came together.
  • [2:59] The vital nature of being an advocate for yourself and how Jean has learned that working with OMSG.
  • [3:29] Initial investments from family and friends and the first crowdfunding attempt for OMSG.
  • [5:36] What Jean thinks may have happened if their crowdfunding campaign had been successful.
  • [7:50] The original goal of their kickstarter campaign - and a 14% funding rate.
  • [9:00] Why the One More Story Games team’s “failure” is not being seen as a failure.
  • [10:28] Why speaking to too many people is not going to connect with the people you truly want to reach.
  • [14:26] The importance of having an audience already to kickstart your crowdfunding campaign.
  • [15:50] The one thing Jean would change if she did a Kickstarter campaign again.
  • [16:51] How to figure out the niche of people to focus on.
  • [18:26] The newest project Jean is interested in building - video games for the deaf.
  • [23:55] Current successes in spite of the crowdfunding not working out as planned.
  • [28:22] The writing contest One More Story Games is sponsoring.

RESOURCES MENTIONED IN THIS EPISODE:

 

One More Story Games - https://onemorestorygames.com/

 

www.CrowdFunding.EntrepreneurUncut.com Get your FREE Crowdfunding book!

Dec 6, 2015

What would be possible if your crowdfunding campaign was wildly successful - Not just, “sort of” successful” but all the way over the top successful?

 

Khierstyn Ross is very interested in crowdfunding campaigns and has a lot of experience with them, but she always wants to know more about what makes a campaign successful and what causes it to die an early death. That’s why she invited today’s guest, Howard Sherman on the show.

 

For the last two years Howard has been working with an amazing company, www.CrowdfundBuzz.com - a company that sells advice and PR to those wanting to run a crowdfunding campaign and has had some incredible successes.  Crowdfund Buzz offers varying levels of service to help fund raisers get their projects off the ground and on the way toward crowdfunding success. On this episode Khierstyn asks Howard a ton of great questions about crowdfunding, what makes a campaign successful, and how Crowdfund Buzz is able to offer a guarantee on their services.

 

Well over $30 million raised successfully through Crowdfund Buzz!

That’s quite a track record and proof that the folks at CFB know what they’re doing when it comes to promoting crowdfunding campaigns. On this episode Howard Sherman of Crowdfund Buzz chats with Khierstyn about a variety to topics, including the things some of their most successful campaigns had in common to make their successes stellar. You can find out more about Crowdfund Buzz and the levels of service they offer at www.CrowdfundBuzz.com - and you can see testimonials of their very happy clients on the site as well.

What’s the one thing that causes a crowdfunding campaign to fail more than any other?

Howard Sherman of Crowdfund Buzz says that it’s when clients don’t do what they are instructed to do by the Crowdfund Buzz staff. He gives an example of a guy who wanted to hire a high level music producer to produce his CD project, but the client didn’t/wouldn’t do anything they Crowdfund Buzz time advised. He had no images, no video, no examples of his music, nothing but a text description of his project. Dreams are great, but you’ve got to be willing to put in the work to make them happen. Listen to Howard’s stories of the crowdfunders who have failed and others who have had success, on this episode.

 

Crowdfunding has it’s share of variables… so how can Crowdfund Buzz offer a guarantee?

Today’s guest, Howard Sherman highlights Crowdfund Buzz’s “Second-Chance” crowdfunding advertising by saying that if they promote your original campaign and it doesn’t hit its goal, they’ll give you free crowdfunding promotion for the relaunch. How can they be so confident that they’ll help your campaign succeed? Because they have an important part of the guarantee in place that says that you have to follow their advice on how to do your part of the campaign. That makes sure that you’re getting the best of their experience and expertise and being guided in what you can do at the same to to make your campaign a success.



OUTLINE OF THIS EPISODE:

  • [0:14] Khierstyn’s introduction and welcome!
  • [1:44] The total amount Crowdfund Buzz has helped raise thus far: well over $30M.
  • [2:29] How Howard got involved with crowdfunding.
  • [4:00] The foundational things Crowdfund Buzz does for crowdfunding campaigns.
  • [8:50] The difference between Crowdfund Buzz and other PR services and how they work with traditional PR services.
  • [10:57] Why Crowdfund Buzz doesn’t do shotgun publicity.
  • [12:49] The biggest thing crowdfunders do that make their campaigns fail.
  • [15:13] How the Crowdfund Buzz guarantee works in reality.
  • [17:26] The many things that go into a successful crowdfunding campaign.
  • [18:59] The top things Howard’s clients have done to be successful.
  • [27:38] How people get “buy in” to a campaign.
  • [28:04] How to find out more about Crowdfund Buzz.

 

RESOURCES MENTIONED IN THIS EPISODE:

www.Crowdfundbuzz.com

 

www.CrowdFunding.EntrepreneurUncut.com Get your FREE Crowdfunding book!

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