Crowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded

Why should you listen to Crowdfunding Uncut? Because I’m asking the same questions you want to know. I know what it feels like to fail at crowdfunding. I also know what questions to ask, and what to do to raise over half a million dollars on Kickstarter and Indiegogo. As I’m also advising Crowdfunding campaigns, I need to keep up to date with what’s working and what isn’t. Questions that will get answered on this show: what crowdfunding platform is right for me? What can I do to have a successful product launch? How can I get 1000 backers for my project? What really matters? What if I have a small budget? What happens after crowdfunding? I will share with our best interviews showcasing the campaigns processes, failures, critical lessons learnt and actionable strategies showing YOU how to get your project funded. This is where project creators get funded.
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Now displaying: November, 2015
Nov 26, 2015

On this episode of Entrepreneur:Uncut Khierstyn wanted to focus on a much more foundational area that every entrepreneur needs, the importance of building relationships. Stuart Knight is a guy who’s made it his business to learn the practice of relational intelligence and how to apply it in casual and business settings. He is a graduate from the School of Business and Economics at Wilfrid Laurier University and is an award winning entrepreneur, critically acclaimed author, and hit producer. The conversation today hovers around the topic of relationship: why they matter, what it takes to get beyond the surface level where most people stop, and what impact a consistent practice of that depth of relational interaction can have on an entrepreneur’s life and business.

The internet is naturally superficial. How can online entrepreneurs go deep with online relationships?

In Stuart Knight’s mind relationships are relationships, whether they are initiated and developed in real life or online. What is important is not where they develop but HOW they develop and what each part does to facilitate that development. It comes down to the components of conversation and interaction, the things each person says and does to push the relationship to a deeper level. Stuart shares a ton of insight into this issue through personal examples and common situations so that when you hit the “stop” button at the end of this episode, you’ll have some very practical things you can do to take your relationships to a new, more helpful level.

Questions: The foundation to going deep in relationships.

On this episode of Entrepreneur:Uncut, Khierstyn Ross asks entrepreneur and networking expert Stuart Knight to unpack what he means when he says that every needs to learn how to ask better questions. An example he gives is a conversation that might happen around the water cooler or coffee pot at the office…


YOU: “Hey Jim, how was your weekend?”


JIM: “It was one of THOSE weekends…”


YOU: “Yeah, I know what you mean, I’ve had quite a few of those myself.”


Stuart points out that a typical interaction like this one doesn’t do anything to push the relationship to a deeper level. What might happen if you responded with something like, “Really? Tell me what made it a challenge?” There are lots more gems like this on this episode, so be sure you listen to get all the good stuff Stuart’s got to share.

What matters in conversations is how you make the other person feel.

That’s what they’ll remember later in the day or as they are laying in bed at night. That’s what will form their greatest impression of the type of person you are. Stuart Knight says that if you focus on that in your communication you’ll be much more likely to develop relationships that not only serve you over time, but also bring benefit to the people you’re in relationship with. It’s a key to building relationships that matter, and Stuart shares lots of insights like that on this episode of Entrepreneur:Uncut with Khierstyn Ross.

What would it take to get others to respect, admire, value, and like you more?

Do you even know? It’s not accomplished by the things you do for them, though that’s an important thing that shouldn’t be overlooked. It’s done by the way you show interest in them and draw them into sharing their life with you when you’re in conversation with them. That “others focused” approach to conversations causes others to feel good about you, to wish they were able to make others feel like you’ve made them feel, to value your insights and opinions, and overall feel like you are someone they like. On today’s episode Stuart Knight upacks a variety of topics surrounding this issue, so make sure you take the time to listen.


  • [0:14] Khierstyn’s introduction and welcome!
  • [1:33] The kind of stuff Stuart does and his areas of focus and specialization.
  • [3:51] How can entrepreneurs build truly meaningful relationships, online and offline?
  • [6:48] Why do people ask the introductory question, “What do you do?”
  • [9:11] How do you start having more meaningful conversations?
  • [15:39] Keeping the conversation focused on the other person.
  • [17:20] It takes practice to build purposeful relationships.
  • [18:18] Why Stuart got into the field he’s in.
  • [21:42] The book that got Stuart moving toward his current line of work.
  • [23:23] The wide gamut of things Stuart does and his organization “The Powerful Group.”
  • [26:40] The purpose of The Powerful Group.
  • [28:49] The one piece of advice Stuart gives to new entrepreneurs.
  • [31:16] How to connect with Stuart.


BOOK: Awaken the Giant Within

Stuart’s website: Get your FREE Crowdfunding book!

Nov 24, 2015

Brandon T. Adams is co-founder of an upcoming event that is already poised to be a huge success. The Young Entrepreneur Convention will be happening in Des Moine, Iowa and is going to be a life changing event for many. Already scheduled to speak are John Lee Dumas, Ken Shamrock, and many more high profile entrepreneurs who are giving their time and expertise to the young entrepreneurs who will be gathering at the conference. In this conversation Khierstyn chats with Brandon about his life and entrepreneurial background, why he had the idea for this conference, how he’s made the Indiegogo campaign so successful, and what people can do who want to be a part of the movement.

Taking his love of entrepreneurism to the world.

Today’s guest, Brandon T. Adams has launched a number of companies and has the kind of real world entrepreneurial experience that comes from doing the work to build a thriving business. After inventing his first product, attempting the start of a few companies (some failed and some succeeded), and starting a podcast (The University of Young Entrepreneurs), Brandon came to the conviction that it shouldn't be so tough to follow your dreams. His failures, mistakes, and the advice he received have given him insight that enables him to start a movement among the millennial generation to do more, together. His enthusiasm and vitality are contagious, which you’ll hear on this episode of Entrepreneur:Uncut, so be sure to listen.


How does a crowdfunding campaign hit 50% funding in just 24 hours?

Brandon T. Adams put together the Indiegogo campaign to raise funds for his upcoming conference… but he didn’t do it off the cuff. He and his team were very strategic. They took it upon themselves to prepare the soil for a very fertile crowdfunding campaign. Some of the things they did was in person meetings and presentations prior to the launch of the campaign, live events during the campaign, building buzz before launch, using effective video emails, creating a quality, compelling video for the campaign page, and much more. If you’ve been considering a crowdfunding campaign you need to listen to this conversation because Brandon shares everything they did. It’s a very enlightening conversation.


Using Video in email to get yourself noticed.

For The Young Entrepreneur Convention to be a seriously appealing event to the people he was trying to reach, Brandon T. Adams knew he’d have to get the right speakers. Some of the big names he considered reaching out to were John Lee Dumas, Ken Shamrock, and Seth Godin. How could he reach out to them in a way that would not only get his email read, but also secure them as speakers for the conference? He’d heard from many people about using video in an email to make yourself stand apart from the hundreds of emails high profile people get daily, so he gave it a try. It was a hit and in this episode of Entrepreneur:Uncut Brandon shares the story of how he made that happen in way that actually DID result in big name speakers agreeing to participate in his event.


What to expect from The Young Entrepreneur Convention.


The vision of the Young Entrepreneur Convention is to inspire those with the ambition to do big things to join a movement with the potential to redefine what it means to lead. The convention is the focal point around which all that will happen. It’s an event that supports entrepreneurs and those thinking about making the leap into business for themselves and it brings together like-minded individuals and lays the groundwork for cooperative efforts that lead to personal success. Young entrepreneurs all over the globe, including the founder of the million-plus listener "Entrepreneur on Fire" podcast John Lee Dumas, are eagerly anticipating the launch of this movement. Listen to this episode to get details on how you can participate.



  • [0:14].Khierstyn’s introduction of Brandon and his Indiegogo campaign.
  • [1:37] The reasons behind Brandon’s campaign.
  • [3:00] People who have mentored Brandon and people he looks up to.
  • [5:02] How Brandon lined up John Lee Dumas to help with his conference and crowdfunding campaign.
  • [8:11] How Brandon lined up Ken Shamrock to be a speaker at his conference.
  • [9:31] The preparation system Brandon has used for his conference.
  • [12:05] The best way to get people to the Indiegogo campaign when they find out about it offline.
  • [14:47] What percentage of the campaign’s backers are people he knows and what percentage are random visitors?
  • [17:08] Why the Indiegogo campaign was so successful in the first 24 hours.
  • [19:30] Using email to make a crowdfunding campaign or other movement more effective.
  • [22:53] About the conference and how you can get involved.
  • [24:30] Brandon’s advice for people who are listening.


Nov 11, 2015

Today’s guest, Nathan Chan, is wired to be an entrepreneur. He’s built a 6 figure digital publishing empire from scratch, and admits that in the beginning he knew exactly nothing about how to do it. Foundr magazine is a huge entrepreneurial success and there are tons of lessons to be learned from Nathan’s story and he shares them generously in this episode. If you’re an entrepreneur who’s just starting up your business endeavors, Nathan’s story should be very encouraging to you, so stick around!


“I don't work. I build businesses for fun.”


That’s the first line you’ll see on Nathan Chan’s LinkedIn profile and it’s true. You can tell from the energy and enthusiasm that he exudes on this episode of Entrepreneur:Uncut that it’s true. Nathan started building his online media empire before he really know what he was doing. Now his online magazine, Foundr, is one of the top 10 digital magazines on the iTunes store and he’s very pleased with how things have turned out (naturally). In this episode Khierstyn finds out how Nathan got started, the first steps he took, and how he landed some of his biggest interviews, including the cover story on Richard Branson that he used to put his magazine on the radar of many other high profile people who would one day be a part of his media publication. You won’t want to miss this episode.


Moving forward with no launch plan at all.


Most online enterprises today are launched with a very carefully thought out strategy for getting the most eyes on it as possible, right away. But back when Nathan Chan began his online magazine (it wasn’t called Foundr then) he didn’t have any launch plan. He just build a website, began designing his magazine, and started contacting people he wanted to have featured in its pages. That was it. Through a lot of trial and error he was able to land some “big fish” who he then used as leverage to attract more big fish. Richard Branson was the first and many others followed. In this episode you can hear the details of what Nathan did to track down Richard Branson, get an interview with him, and use that connection to get more high profile interviews to move the Foundr brand forward.


Landing Richard Branson changed everything for Nathan Chan.


As he began his digital magazine, Nathan wanted to get an interview with Richard Branson. He figured that Richard was the epitome of an entrepreneur and that he’d be a perfect fit for his niche audience. But it wasn’t easy to get the interview. He worked tirelessly to find just the right person, the “gatekeeper” he could speak to in order to make a good connection with Richard. When he finally did, he worked very carefully and consistently to make sure he was able to land the interview. Though he originally lobbied for a Skype interview, it wasn’t possible given Richard’s schedule so he opted for an email exchange. That interview and the cover article he published were the catalyst for the future success of Foundr magazine. In this conversation with Khierstyn Ross, Nathan shares how he went about getting that connection, step by step - and how the results were more than he hoped for.


The secret to Nathan Chan’s success: Extreme Focus.

Not everyone is cut out to be an entrepreneur, but for those who have it in their blood to start and grow their own business Nathan Chan has two words of advice: Extreme focus. In his words, “You have to be hungry if you want to build a successful business.” There can’t be any part of the process that you allow to intimidate you or hold you back. You have to be constantly learning, constantly growing, and constantly pushing past the barriers to your next step so that you can eventually reach the pinnacle you’re shooting for. It takes that kind of relentless effort to make your business the success you want it to be. You can hear Nathan unpack those concepts as he discussed the issue of extreme focus, on this episode of Entrepreneur:Uncut.



  • [0:14] Introduction of today’s guests. Nathan Chan of Founder Magazine.
  • [1:19] Founder magazine’s digital platform and the reason Nathan went that direction.
  • [3:52] Nathan’s story: from knowing nothing to a very successful online magazine.
  • [9:07] How Nathan began his podcast as a part of building his media empire.
  • [10:07] Nathan’s goal when he released the first edition of Foundr magazine (it was called something else then).
  • [13:17] Moving forward with no launch plan… and the success that followed.
  • [14:00] The signs of success and the strategies that helped Nathan move his magazine forward.
  • [18:30] Ways Nathan has leveraged his marketing for more subscriptions.
  • [19:50] Tools that can be used to optimize listings in the app store.
  • [20:38] How did Nathan get a connection with Richard Branson and leverage it toward other influencer interviews?
  • [28:01] The importance of finding the right person to pitch with your interview request and how to make their involvement a “no brainer.”
  • [32:12] Offering a “feature” position to interviewees early on to get momentum going.
  • [33:10] What is the one thing Nathan attributes his success to?
  • [35:37] What others have said about Nathan Chan and his entrepreneurial efforts.
  • [37:07] How to find out more about Nathan.


RESOURCES MENTIONED IN THIS EPISODE: - App store optimization tool


Foundr Magazine - Nathan’s flagship publication



Being so extremely focused provides an extreme amount of hustle ~ Nathan Chan


I don’t feel like I’ve attained success ~ Nathan Chan


You have to be hungry if you want to build a successful business ~ Nathan Chan


If things don’t work, you just keep moving and keep building ~ Nathan Chan

A 6 figure digital empire built from nothing, Nathan Chan’s story

Nov 4, 2015

What is your greatest fear? According to many polls, public speaking ranks near the top for most people. Today’s guest, David Nihill was no exception. Public speaking caused him a tremendous amount of stress (and still does), but he determined that he was going to overcome the fear - and as he did, he documented every step and eventually put it into a book. As he started the journey into his greatest fear he noticed that stand up comedians are some of the best, most practiced public speakers there are, so he decided that he’d get his training on the stand up stage. David’s daring and transparent journey is the topic of conversation on this episode of Entrepreneur: Uncut.

The 80/20 rule and stand up comedy

In the entrepreneurial space we hear the 80/20 rule referenced all the time, but what does it really mean? Simply put, it refers to the observation that in most things 80 percent of your outcomes come from 20 percent of your inputs. So boiled down in a practical sense it’s an admonition to discover what 20% of your work is bringing you the most results so that you can maximize your efforts around that 20%. David Nihill noticed that when it came to public speaking, stand up comedians were the ones who made the most of the 20%, so he began studying them to overcome his fear of public speaking. The insights he gained are many and apply directly to all kinds of opportunities you might have to speak, make presentations, or just become a better communicator in everyday life. In this episode you’ll get to hear David’s refreshing way of looking at public speaking and applying it to life.

Why you can’t become a great comedian (or speaker) without becoming a great writer.

David Nihill believes that great comedians are not great because they are funny. They are great because they know how to write. They understand how language works. They understand things like pacing, timing, tone of voice, and story flow. Those are all the tools of a writer and comedians always write their routines before they speak them. It’s that writing that enables them to hone their presentation, remove things that don’t lead them toward the ultimate goal of a gag or story, and walk off stage knowing that they’ve pleased their audience. The same applies to public speaking in business. Without a clear plan, put down on paper and crafted for maximum effect, your public speaking will lack the pop and memorability you want. You can hear David’s insights elaborated on this episode of Entrepreneur:Uncut, with Khierstyn Ross.

Stories in business presentations.

The human mind is geared toward stories. It’s why books, movies, and television shows have the allure that they do. We naturally track with stories and are drawn to engage with a good story more than any other form of communication. David Nihill learned that truth as he studied stand up comedians. His goal was to learn how to be a comedian so that he could overcome his fear of public speaking. What he found was that using stories as the basic component of any presentations - in comedy or business - was one of the most effective ways to communicate. In this conversation with Khierstyn Ross, David unpacks how to find your own personal stories, how to integrate them into good presentations, and how to make the link between the story and your topic in ways that are natural and impacting. You won’t want to miss this conversation.

The best way you can improve your public speaking presentations.

David Nihill has discovered that the best way to improve his public speaking is by reviewing talks he’s already given. In his study of stand up comedians he noticed that many of them reviewed a video or audio of their act either immediately after they got off stage, or the next morning. Why? They were evaluating everything they did. In the spontaneity of the performance they often did or said things they didn’t plan but that actually added to the performance. They took note and added it to their outline for future performances. If they noticed distracting or unneeded things, it was scratched from the performance. David recommends that business people do the same thing… but most don’t. David’s got lots more to share about how you can improve your presentation skills through improving your presentations through rehearsed spontaneity, on this episode.


  • [0:14] Introduction of today’s guest, David Nihill and his self-challenge to overcome his greatest fear.
  • [2:36] How Khierstyn and David met at the World Domination Summit.
  • [4:21] How an Irish guy gets into America and takes on his personal demon of public speaking.
  • [6:17] The things David had to learn to become a comedian and how the 80/20 rule applied.
  • [7:45] Why David believes you can’t be a great comedian without being a great writer.
  • [9:18] Khierstyn’s experience with comedy and how it emboldened her to take on business presentations with more confidence.
  • [11:15] The great things about stories and how they fit into comedy and business.
  • [11:50] The natural nervous responses when you go on stage and what David learned about overcoming it.
  • [13:55] How you can manage your nervous feelings before speaking.
  • [17:39] An example of how David uses the “memory palace” to remember his presentations.
  • [19:26] What is the most important part of public speaking? Content.
  • [21:07] Exercises that David uses to connect life stories to topics you need to cover.
  • [24:47] How stories are used to capture attention and introduce your topic.
  • [25:58] What is rehearsed spontaneity and why is it important?
  • [29:30] Using a recording of your presentation to improve.
  • [32:29] Why David hates promoting himself and what he does instead.
  • [35:19] How to get in touch with David.


David’s book: Do You Talk Funny?

David’s website:

80 free tips:
FunnyBizz Blog:
Arash's Ted talk:
Nov 1, 2015

Today’s episode features entrepreneurs Emma and Carla Papas, ”The Merrymaker Sisters” who are also real life sisters. Khierstyn has invited them on the show today to inspire you with their delightful story. The two of them were working full time in jobs they hated when they first started blogging. After a while they began to think it was more risky to stay in their hated jobs for years than to step out and find their dreams by creating their own income. Sound familiar? You’ll be inspired by their journey and the steps they’ve taken to build those dreams into a reality. You’re going to enjoy this one.

Finding their focus and getting the business rolling.

Emma and Carla (The Merrymaker Sisters) are health and happiness advocates and health coaches who are on a mission to merrymake over the world! They offer real food recipes, positive mindset advice, and ways to find and follow your purpose. But that mission has come to them over time. The clarifying of their blog and purpose took time, and that process was instrumental in helping them determine what they were about and what value they wanted to give to the world. This episode walks through their bubbly, fun-filled story and highlights the steps they took to get their blogging business profitable within a year’s time. Interested? Give it a listen.

Creating products but not seeing much traction.

After quitting their full time jobs to build their blog into a business, Emma and Carla Papas knew they had to get some money coming in right away. But they weren’t sure how to do it. One of the projects they took on was creating products, primarily recipe ebooks at first. Their approach was to create the product, put it on their website, then move on to the next. But their eyes were opened when they attended a conference and discovered that there was much more they could be doing to promote their products in a way that would take advantage of the opportunity they had to make those products available to their followers. Their journey is one of learning and application, learning and application, and you’ll learn a lot by hearing how they tweaked things over and over to make their blog profitable.


Their first program AFTER learning how to promote.


The 4 week detox program was the first thing Carla and Emma Papas created after they had learned how to do a better job promoting their products, and they began promoting it and taking money for it before it was even created. By preselling their program through an effective landing page (complete with a video that explained the benefits of the program) they were able to get money coming in before the program was even completed. The launch was a huge success and the people who have been helped by it number in the thousands. And all of that came about because they learned how to create a buzz before the product was actually ready. You can do the same thing by learning how on this episode.


The one piece of advice the MerryMaker Sisters would give to their younger selves…

Focus. There are so many ideas, opportunities, and distractions that come across an entrepreneur’s path every day, it’s easy to get side tracked. New entrepreneurs need to know that reality and prepare for it. Focus is the word that makes all the difference. If it takes productivity apps, time blocking, stronger accountability, or whatever, you’ve got to learn how to focus your attention on one project - the most important project - until it is complete. It’s that discipline of focus that will translate into methodical steps of success that will make your business thrive in the ways you want it to. Learn the lessons that Emma and Carla Papas have learned the hard way by hearing their story, on this episode of Entrepreneur:Uncut.



  • [0:14] Introduction of today’s guests. The MerryMaker Sisters.
  • [2:50] How the sisters got started: working full time while side hustling.
  • [4:10] Making money with their blog… or not.
  • [5:58] Why the sisters decided to quit their jobs with no safety net… it was a mindset shift.
  • [8:05] The first efforts of monetizing their blog.
  • [9:49] Tips for those wanting to land some sponsored posts for monetization.
  • [14:00] How the sisters began doing brand work and built their online income.
  • [15:20] Using sponsored posts: How the process began and how it works now.
  • [16:44] The creation of a recipe ebook and the income that followed.
  • [18:08] Using private Facebook groups to maximize their community.
  • [19:45] The launch process the sisters have learned over the years.
  • [21:57] The email tools the sisters use for email marketing.
  • [22:26] Building a following up to 6 figures without advertising.
  • [25:35] The 4 week detox program.
  • [29:46] Starting the buzz for a product or program launch.
  • [31:51] The most important thing they’ve done to improve product launches.
  • [33:35] The point the sisters realized they needed to promote their products more.
  • [35:34] One piece of advice the sisters would give to their younger selves.
  • [36:55] How you can connect with the MerryMaker sisters!




The 4 week plan: