Crowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded

Why should you listen to Crowdfunding Uncut? Because I’m asking the same questions you want to know. I know what it feels like to fail at crowdfunding. I also know what questions to ask, and what to do to raise over half a million dollars on Kickstarter and Indiegogo. As I’m also advising Crowdfunding campaigns, I need to keep up to date with what’s working and what isn’t. Questions that will get answered on this show: what crowdfunding platform is right for me? What can I do to have a successful product launch? How can I get 1000 backers for my project? What really matters? What if I have a small budget? What happens after crowdfunding? I will share with our best interviews showcasing the campaigns processes, failures, critical lessons learnt and actionable strategies showing YOU how to get your project funded. This is where project creators get funded.
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Dec 9, 2015

Today’s episode of Entrepreneur:Uncut features Jean Leggett, COO of One More Story Games. One More Story Games was founded in 2013 and began with five brave co-ops in January 2014. To date, One More Story Games has raised $240,000 from friends and family to launch its interactive story writing software, StoryStylus, which aims to create a new kind of social game, one that is focused on characters and exploring new worlds. StoryStylus is a platform for the creation and publication of interactive games or educational stories. You can create your own games, share them with friends and family, submit story games for publication and earn royalties.


Today’s conversation centers around the OMSG Kickstarter campaign that didn’t top out their crowdfunding goal. But Jean says that nobody on their team sees it as a failure, though there were many things she sees now that they could have and should have done differently. So many lessons were learned about what goes into a successful crowdfunding campaign and she sees all of them as worth a “failure” to learn. On this episode she shares the most important ones with Khierstyn.


One of the biggest lessons of a Kickstarter campaign that didn’t fund.


The conversation on this episode is well worth your time, but to summarize the lessons learned from the crowdfunding attempt One More Story Games made, make sure you’re aiming at one target audience. Jean Leggett says that the OMSG team knew their main demographic going into the crowdfunding campaign. They’d done a lot of market research ahead of time. But they didn’t restrict themselves to only one niche target. They were lured into thinking that a more broad appeal would reach more people who would be interested in funding. But they learned the hard way that doing so only diluted their message. That’s a powerful lesson for anyone thinking of doing their own crowdfunding campaign, and Jean has lots of similar insights to share on this episode of Entrepreneur:Uncut.


What if a failed crowdfunding campaign had succeeded?


The Kickstarter campaign that One More Story Games implemented didn’t even get close to full funding, and there are many reasons for that. But Jean Leggett, COO of OMSG is glad for it. Why? Because she thinks that if the crowdfunding had been successful, their team might have lost its hunger to make things happen. Their drive to succeed seemed to increase after the kickstarter didn’t pan out and Jean is glad for that. What a refreshing perspective! How can you turn failures into success? What ways of looking at things do you need to adjust in order to do that? You’ll hear a good deal of inspiration from Jean on this episode, so be sure to listen.


A new game platform for the hearing impaired?

It’s never been done before, a game designed strictly for those who are deaf or hearing impaired. Jean Leggett wants to make it happen. Jean grew up in a home where some of her family members were deaf and she feels that she understands the deaf community and they needs they have well enough to spearhead an effort to create a game that incorporates sign language and other prompts for deaf users. It’s a visionary idea that she thinks could receive great funding and support from a variety of channels, and it might be her next crowdfunding attempt. Hear more about her dream for a deaf-niched video game, on this episode.



  • [0:14] Khierstyn’s introduction to Jean Leggett and how she’s used crowdfunding.
  • [1:00] Jean’s business: One More Story Games - its 3 year history and how the team came together.
  • [2:59] The vital nature of being an advocate for yourself and how Jean has learned that working with OMSG.
  • [3:29] Initial investments from family and friends and the first crowdfunding attempt for OMSG.
  • [5:36] What Jean thinks may have happened if their crowdfunding campaign had been successful.
  • [7:50] The original goal of their kickstarter campaign - and a 14% funding rate.
  • [9:00] Why the One More Story Games team’s “failure” is not being seen as a failure.
  • [10:28] Why speaking to too many people is not going to connect with the people you truly want to reach.
  • [14:26] The importance of having an audience already to kickstart your crowdfunding campaign.
  • [15:50] The one thing Jean would change if she did a Kickstarter campaign again.
  • [16:51] How to figure out the niche of people to focus on.
  • [18:26] The newest project Jean is interested in building - video games for the deaf.
  • [23:55] Current successes in spite of the crowdfunding not working out as planned.
  • [28:22] The writing contest One More Story Games is sponsoring.



One More Story Games - Get your FREE Crowdfunding book!

Dec 6, 2015

What would be possible if your crowdfunding campaign was wildly successful - Not just, “sort of” successful” but all the way over the top successful?


Khierstyn Ross is very interested in crowdfunding campaigns and has a lot of experience with them, but she always wants to know more about what makes a campaign successful and what causes it to die an early death. That’s why she invited today’s guest, Howard Sherman on the show.


For the last two years Howard has been working with an amazing company, - a company that sells advice and PR to those wanting to run a crowdfunding campaign and has had some incredible successes.  Crowdfund Buzz offers varying levels of service to help fund raisers get their projects off the ground and on the way toward crowdfunding success. On this episode Khierstyn asks Howard a ton of great questions about crowdfunding, what makes a campaign successful, and how Crowdfund Buzz is able to offer a guarantee on their services.


Well over $30 million raised successfully through Crowdfund Buzz!

That’s quite a track record and proof that the folks at CFB know what they’re doing when it comes to promoting crowdfunding campaigns. On this episode Howard Sherman of Crowdfund Buzz chats with Khierstyn about a variety to topics, including the things some of their most successful campaigns had in common to make their successes stellar. You can find out more about Crowdfund Buzz and the levels of service they offer at - and you can see testimonials of their very happy clients on the site as well.

What’s the one thing that causes a crowdfunding campaign to fail more than any other?

Howard Sherman of Crowdfund Buzz says that it’s when clients don’t do what they are instructed to do by the Crowdfund Buzz staff. He gives an example of a guy who wanted to hire a high level music producer to produce his CD project, but the client didn’t/wouldn’t do anything they Crowdfund Buzz time advised. He had no images, no video, no examples of his music, nothing but a text description of his project. Dreams are great, but you’ve got to be willing to put in the work to make them happen. Listen to Howard’s stories of the crowdfunders who have failed and others who have had success, on this episode.


Crowdfunding has it’s share of variables… so how can Crowdfund Buzz offer a guarantee?

Today’s guest, Howard Sherman highlights Crowdfund Buzz’s “Second-Chance” crowdfunding advertising by saying that if they promote your original campaign and it doesn’t hit its goal, they’ll give you free crowdfunding promotion for the relaunch. How can they be so confident that they’ll help your campaign succeed? Because they have an important part of the guarantee in place that says that you have to follow their advice on how to do your part of the campaign. That makes sure that you’re getting the best of their experience and expertise and being guided in what you can do at the same to to make your campaign a success.


  • [0:14] Khierstyn’s introduction and welcome!
  • [1:44] The total amount Crowdfund Buzz has helped raise thus far: well over $30M.
  • [2:29] How Howard got involved with crowdfunding.
  • [4:00] The foundational things Crowdfund Buzz does for crowdfunding campaigns.
  • [8:50] The difference between Crowdfund Buzz and other PR services and how they work with traditional PR services.
  • [10:57] Why Crowdfund Buzz doesn’t do shotgun publicity.
  • [12:49] The biggest thing crowdfunders do that make their campaigns fail.
  • [15:13] How the Crowdfund Buzz guarantee works in reality.
  • [17:26] The many things that go into a successful crowdfunding campaign.
  • [18:59] The top things Howard’s clients have done to be successful.
  • [27:38] How people get “buy in” to a campaign.
  • [28:04] How to find out more about Crowdfund Buzz.



Nov 26, 2015

On this episode of Entrepreneur:Uncut Khierstyn wanted to focus on a much more foundational area that every entrepreneur needs, the importance of building relationships. Stuart Knight is a guy who’s made it his business to learn the practice of relational intelligence and how to apply it in casual and business settings. He is a graduate from the School of Business and Economics at Wilfrid Laurier University and is an award winning entrepreneur, critically acclaimed author, and hit producer. The conversation today hovers around the topic of relationship: why they matter, what it takes to get beyond the surface level where most people stop, and what impact a consistent practice of that depth of relational interaction can have on an entrepreneur’s life and business.

The internet is naturally superficial. How can online entrepreneurs go deep with online relationships?

In Stuart Knight’s mind relationships are relationships, whether they are initiated and developed in real life or online. What is important is not where they develop but HOW they develop and what each part does to facilitate that development. It comes down to the components of conversation and interaction, the things each person says and does to push the relationship to a deeper level. Stuart shares a ton of insight into this issue through personal examples and common situations so that when you hit the “stop” button at the end of this episode, you’ll have some very practical things you can do to take your relationships to a new, more helpful level.

Questions: The foundation to going deep in relationships.

On this episode of Entrepreneur:Uncut, Khierstyn Ross asks entrepreneur and networking expert Stuart Knight to unpack what he means when he says that every needs to learn how to ask better questions. An example he gives is a conversation that might happen around the water cooler or coffee pot at the office…


YOU: “Hey Jim, how was your weekend?”


JIM: “It was one of THOSE weekends…”


YOU: “Yeah, I know what you mean, I’ve had quite a few of those myself.”


Stuart points out that a typical interaction like this one doesn’t do anything to push the relationship to a deeper level. What might happen if you responded with something like, “Really? Tell me what made it a challenge?” There are lots more gems like this on this episode, so be sure you listen to get all the good stuff Stuart’s got to share.

What matters in conversations is how you make the other person feel.

That’s what they’ll remember later in the day or as they are laying in bed at night. That’s what will form their greatest impression of the type of person you are. Stuart Knight says that if you focus on that in your communication you’ll be much more likely to develop relationships that not only serve you over time, but also bring benefit to the people you’re in relationship with. It’s a key to building relationships that matter, and Stuart shares lots of insights like that on this episode of Entrepreneur:Uncut with Khierstyn Ross.

What would it take to get others to respect, admire, value, and like you more?

Do you even know? It’s not accomplished by the things you do for them, though that’s an important thing that shouldn’t be overlooked. It’s done by the way you show interest in them and draw them into sharing their life with you when you’re in conversation with them. That “others focused” approach to conversations causes others to feel good about you, to wish they were able to make others feel like you’ve made them feel, to value your insights and opinions, and overall feel like you are someone they like. On today’s episode Stuart Knight upacks a variety of topics surrounding this issue, so make sure you take the time to listen.


  • [0:14] Khierstyn’s introduction and welcome!
  • [1:33] The kind of stuff Stuart does and his areas of focus and specialization.
  • [3:51] How can entrepreneurs build truly meaningful relationships, online and offline?
  • [6:48] Why do people ask the introductory question, “What do you do?”
  • [9:11] How do you start having more meaningful conversations?
  • [15:39] Keeping the conversation focused on the other person.
  • [17:20] It takes practice to build purposeful relationships.
  • [18:18] Why Stuart got into the field he’s in.
  • [21:42] The book that got Stuart moving toward his current line of work.
  • [23:23] The wide gamut of things Stuart does and his organization “The Powerful Group.”
  • [26:40] The purpose of The Powerful Group.
  • [28:49] The one piece of advice Stuart gives to new entrepreneurs.
  • [31:16] How to connect with Stuart.


BOOK: Awaken the Giant Within

Stuart’s website: Get your FREE Crowdfunding book!

Nov 24, 2015

Brandon T. Adams is co-founder of an upcoming event that is already poised to be a huge success. The Young Entrepreneur Convention will be happening in Des Moine, Iowa and is going to be a life changing event for many. Already scheduled to speak are John Lee Dumas, Ken Shamrock, and many more high profile entrepreneurs who are giving their time and expertise to the young entrepreneurs who will be gathering at the conference. In this conversation Khierstyn chats with Brandon about his life and entrepreneurial background, why he had the idea for this conference, how he’s made the Indiegogo campaign so successful, and what people can do who want to be a part of the movement.

Taking his love of entrepreneurism to the world.

Today’s guest, Brandon T. Adams has launched a number of companies and has the kind of real world entrepreneurial experience that comes from doing the work to build a thriving business. After inventing his first product, attempting the start of a few companies (some failed and some succeeded), and starting a podcast (The University of Young Entrepreneurs), Brandon came to the conviction that it shouldn't be so tough to follow your dreams. His failures, mistakes, and the advice he received have given him insight that enables him to start a movement among the millennial generation to do more, together. His enthusiasm and vitality are contagious, which you’ll hear on this episode of Entrepreneur:Uncut, so be sure to listen.


How does a crowdfunding campaign hit 50% funding in just 24 hours?

Brandon T. Adams put together the Indiegogo campaign to raise funds for his upcoming conference… but he didn’t do it off the cuff. He and his team were very strategic. They took it upon themselves to prepare the soil for a very fertile crowdfunding campaign. Some of the things they did was in person meetings and presentations prior to the launch of the campaign, live events during the campaign, building buzz before launch, using effective video emails, creating a quality, compelling video for the campaign page, and much more. If you’ve been considering a crowdfunding campaign you need to listen to this conversation because Brandon shares everything they did. It’s a very enlightening conversation.


Using Video in email to get yourself noticed.

For The Young Entrepreneur Convention to be a seriously appealing event to the people he was trying to reach, Brandon T. Adams knew he’d have to get the right speakers. Some of the big names he considered reaching out to were John Lee Dumas, Ken Shamrock, and Seth Godin. How could he reach out to them in a way that would not only get his email read, but also secure them as speakers for the conference? He’d heard from many people about using video in an email to make yourself stand apart from the hundreds of emails high profile people get daily, so he gave it a try. It was a hit and in this episode of Entrepreneur:Uncut Brandon shares the story of how he made that happen in way that actually DID result in big name speakers agreeing to participate in his event.


What to expect from The Young Entrepreneur Convention.


The vision of the Young Entrepreneur Convention is to inspire those with the ambition to do big things to join a movement with the potential to redefine what it means to lead. The convention is the focal point around which all that will happen. It’s an event that supports entrepreneurs and those thinking about making the leap into business for themselves and it brings together like-minded individuals and lays the groundwork for cooperative efforts that lead to personal success. Young entrepreneurs all over the globe, including the founder of the million-plus listener "Entrepreneur on Fire" podcast John Lee Dumas, are eagerly anticipating the launch of this movement. Listen to this episode to get details on how you can participate.



  • [0:14].Khierstyn’s introduction of Brandon and his Indiegogo campaign.
  • [1:37] The reasons behind Brandon’s campaign.
  • [3:00] People who have mentored Brandon and people he looks up to.
  • [5:02] How Brandon lined up John Lee Dumas to help with his conference and crowdfunding campaign.
  • [8:11] How Brandon lined up Ken Shamrock to be a speaker at his conference.
  • [9:31] The preparation system Brandon has used for his conference.
  • [12:05] The best way to get people to the Indiegogo campaign when they find out about it offline.
  • [14:47] What percentage of the campaign’s backers are people he knows and what percentage are random visitors?
  • [17:08] Why the Indiegogo campaign was so successful in the first 24 hours.
  • [19:30] Using email to make a crowdfunding campaign or other movement more effective.
  • [22:53] About the conference and how you can get involved.
  • [24:30] Brandon’s advice for people who are listening.


Nov 11, 2015

Today’s guest, Nathan Chan, is wired to be an entrepreneur. He’s built a 6 figure digital publishing empire from scratch, and admits that in the beginning he knew exactly nothing about how to do it. Foundr magazine is a huge entrepreneurial success and there are tons of lessons to be learned from Nathan’s story and he shares them generously in this episode. If you’re an entrepreneur who’s just starting up your business endeavors, Nathan’s story should be very encouraging to you, so stick around!


“I don't work. I build businesses for fun.”


That’s the first line you’ll see on Nathan Chan’s LinkedIn profile and it’s true. You can tell from the energy and enthusiasm that he exudes on this episode of Entrepreneur:Uncut that it’s true. Nathan started building his online media empire before he really know what he was doing. Now his online magazine, Foundr, is one of the top 10 digital magazines on the iTunes store and he’s very pleased with how things have turned out (naturally). In this episode Khierstyn finds out how Nathan got started, the first steps he took, and how he landed some of his biggest interviews, including the cover story on Richard Branson that he used to put his magazine on the radar of many other high profile people who would one day be a part of his media publication. You won’t want to miss this episode.


Moving forward with no launch plan at all.


Most online enterprises today are launched with a very carefully thought out strategy for getting the most eyes on it as possible, right away. But back when Nathan Chan began his online magazine (it wasn’t called Foundr then) he didn’t have any launch plan. He just build a website, began designing his magazine, and started contacting people he wanted to have featured in its pages. That was it. Through a lot of trial and error he was able to land some “big fish” who he then used as leverage to attract more big fish. Richard Branson was the first and many others followed. In this episode you can hear the details of what Nathan did to track down Richard Branson, get an interview with him, and use that connection to get more high profile interviews to move the Foundr brand forward.


Landing Richard Branson changed everything for Nathan Chan.


As he began his digital magazine, Nathan wanted to get an interview with Richard Branson. He figured that Richard was the epitome of an entrepreneur and that he’d be a perfect fit for his niche audience. But it wasn’t easy to get the interview. He worked tirelessly to find just the right person, the “gatekeeper” he could speak to in order to make a good connection with Richard. When he finally did, he worked very carefully and consistently to make sure he was able to land the interview. Though he originally lobbied for a Skype interview, it wasn’t possible given Richard’s schedule so he opted for an email exchange. That interview and the cover article he published were the catalyst for the future success of Foundr magazine. In this conversation with Khierstyn Ross, Nathan shares how he went about getting that connection, step by step - and how the results were more than he hoped for.


The secret to Nathan Chan’s success: Extreme Focus.

Not everyone is cut out to be an entrepreneur, but for those who have it in their blood to start and grow their own business Nathan Chan has two words of advice: Extreme focus. In his words, “You have to be hungry if you want to build a successful business.” There can’t be any part of the process that you allow to intimidate you or hold you back. You have to be constantly learning, constantly growing, and constantly pushing past the barriers to your next step so that you can eventually reach the pinnacle you’re shooting for. It takes that kind of relentless effort to make your business the success you want it to be. You can hear Nathan unpack those concepts as he discussed the issue of extreme focus, on this episode of Entrepreneur:Uncut.



  • [0:14] Introduction of today’s guests. Nathan Chan of Founder Magazine.
  • [1:19] Founder magazine’s digital platform and the reason Nathan went that direction.
  • [3:52] Nathan’s story: from knowing nothing to a very successful online magazine.
  • [9:07] How Nathan began his podcast as a part of building his media empire.
  • [10:07] Nathan’s goal when he released the first edition of Foundr magazine (it was called something else then).
  • [13:17] Moving forward with no launch plan… and the success that followed.
  • [14:00] The signs of success and the strategies that helped Nathan move his magazine forward.
  • [18:30] Ways Nathan has leveraged his marketing for more subscriptions.
  • [19:50] Tools that can be used to optimize listings in the app store.
  • [20:38] How did Nathan get a connection with Richard Branson and leverage it toward other influencer interviews?
  • [28:01] The importance of finding the right person to pitch with your interview request and how to make their involvement a “no brainer.”
  • [32:12] Offering a “feature” position to interviewees early on to get momentum going.
  • [33:10] What is the one thing Nathan attributes his success to?
  • [35:37] What others have said about Nathan Chan and his entrepreneurial efforts.
  • [37:07] How to find out more about Nathan.


RESOURCES MENTIONED IN THIS EPISODE: - App store optimization tool


Foundr Magazine - Nathan’s flagship publication



Being so extremely focused provides an extreme amount of hustle ~ Nathan Chan


I don’t feel like I’ve attained success ~ Nathan Chan


You have to be hungry if you want to build a successful business ~ Nathan Chan


If things don’t work, you just keep moving and keep building ~ Nathan Chan

A 6 figure digital empire built from nothing, Nathan Chan’s story

Nov 4, 2015

What is your greatest fear? According to many polls, public speaking ranks near the top for most people. Today’s guest, David Nihill was no exception. Public speaking caused him a tremendous amount of stress (and still does), but he determined that he was going to overcome the fear - and as he did, he documented every step and eventually put it into a book. As he started the journey into his greatest fear he noticed that stand up comedians are some of the best, most practiced public speakers there are, so he decided that he’d get his training on the stand up stage. David’s daring and transparent journey is the topic of conversation on this episode of Entrepreneur: Uncut.

The 80/20 rule and stand up comedy

In the entrepreneurial space we hear the 80/20 rule referenced all the time, but what does it really mean? Simply put, it refers to the observation that in most things 80 percent of your outcomes come from 20 percent of your inputs. So boiled down in a practical sense it’s an admonition to discover what 20% of your work is bringing you the most results so that you can maximize your efforts around that 20%. David Nihill noticed that when it came to public speaking, stand up comedians were the ones who made the most of the 20%, so he began studying them to overcome his fear of public speaking. The insights he gained are many and apply directly to all kinds of opportunities you might have to speak, make presentations, or just become a better communicator in everyday life. In this episode you’ll get to hear David’s refreshing way of looking at public speaking and applying it to life.

Why you can’t become a great comedian (or speaker) without becoming a great writer.

David Nihill believes that great comedians are not great because they are funny. They are great because they know how to write. They understand how language works. They understand things like pacing, timing, tone of voice, and story flow. Those are all the tools of a writer and comedians always write their routines before they speak them. It’s that writing that enables them to hone their presentation, remove things that don’t lead them toward the ultimate goal of a gag or story, and walk off stage knowing that they’ve pleased their audience. The same applies to public speaking in business. Without a clear plan, put down on paper and crafted for maximum effect, your public speaking will lack the pop and memorability you want. You can hear David’s insights elaborated on this episode of Entrepreneur:Uncut, with Khierstyn Ross.

Stories in business presentations.

The human mind is geared toward stories. It’s why books, movies, and television shows have the allure that they do. We naturally track with stories and are drawn to engage with a good story more than any other form of communication. David Nihill learned that truth as he studied stand up comedians. His goal was to learn how to be a comedian so that he could overcome his fear of public speaking. What he found was that using stories as the basic component of any presentations - in comedy or business - was one of the most effective ways to communicate. In this conversation with Khierstyn Ross, David unpacks how to find your own personal stories, how to integrate them into good presentations, and how to make the link between the story and your topic in ways that are natural and impacting. You won’t want to miss this conversation.

The best way you can improve your public speaking presentations.

David Nihill has discovered that the best way to improve his public speaking is by reviewing talks he’s already given. In his study of stand up comedians he noticed that many of them reviewed a video or audio of their act either immediately after they got off stage, or the next morning. Why? They were evaluating everything they did. In the spontaneity of the performance they often did or said things they didn’t plan but that actually added to the performance. They took note and added it to their outline for future performances. If they noticed distracting or unneeded things, it was scratched from the performance. David recommends that business people do the same thing… but most don’t. David’s got lots more to share about how you can improve your presentation skills through improving your presentations through rehearsed spontaneity, on this episode.


  • [0:14] Introduction of today’s guest, David Nihill and his self-challenge to overcome his greatest fear.
  • [2:36] How Khierstyn and David met at the World Domination Summit.
  • [4:21] How an Irish guy gets into America and takes on his personal demon of public speaking.
  • [6:17] The things David had to learn to become a comedian and how the 80/20 rule applied.
  • [7:45] Why David believes you can’t be a great comedian without being a great writer.
  • [9:18] Khierstyn’s experience with comedy and how it emboldened her to take on business presentations with more confidence.
  • [11:15] The great things about stories and how they fit into comedy and business.
  • [11:50] The natural nervous responses when you go on stage and what David learned about overcoming it.
  • [13:55] How you can manage your nervous feelings before speaking.
  • [17:39] An example of how David uses the “memory palace” to remember his presentations.
  • [19:26] What is the most important part of public speaking? Content.
  • [21:07] Exercises that David uses to connect life stories to topics you need to cover.
  • [24:47] How stories are used to capture attention and introduce your topic.
  • [25:58] What is rehearsed spontaneity and why is it important?
  • [29:30] Using a recording of your presentation to improve.
  • [32:29] Why David hates promoting himself and what he does instead.
  • [35:19] How to get in touch with David.


David’s book: Do You Talk Funny?

David’s website:

80 free tips:
FunnyBizz Blog:
Arash's Ted talk:
Nov 1, 2015

Today’s episode features entrepreneurs Emma and Carla Papas, ”The Merrymaker Sisters” who are also real life sisters. Khierstyn has invited them on the show today to inspire you with their delightful story. The two of them were working full time in jobs they hated when they first started blogging. After a while they began to think it was more risky to stay in their hated jobs for years than to step out and find their dreams by creating their own income. Sound familiar? You’ll be inspired by their journey and the steps they’ve taken to build those dreams into a reality. You’re going to enjoy this one.

Finding their focus and getting the business rolling.

Emma and Carla (The Merrymaker Sisters) are health and happiness advocates and health coaches who are on a mission to merrymake over the world! They offer real food recipes, positive mindset advice, and ways to find and follow your purpose. But that mission has come to them over time. The clarifying of their blog and purpose took time, and that process was instrumental in helping them determine what they were about and what value they wanted to give to the world. This episode walks through their bubbly, fun-filled story and highlights the steps they took to get their blogging business profitable within a year’s time. Interested? Give it a listen.

Creating products but not seeing much traction.

After quitting their full time jobs to build their blog into a business, Emma and Carla Papas knew they had to get some money coming in right away. But they weren’t sure how to do it. One of the projects they took on was creating products, primarily recipe ebooks at first. Their approach was to create the product, put it on their website, then move on to the next. But their eyes were opened when they attended a conference and discovered that there was much more they could be doing to promote their products in a way that would take advantage of the opportunity they had to make those products available to their followers. Their journey is one of learning and application, learning and application, and you’ll learn a lot by hearing how they tweaked things over and over to make their blog profitable.


Their first program AFTER learning how to promote.


The 4 week detox program was the first thing Carla and Emma Papas created after they had learned how to do a better job promoting their products, and they began promoting it and taking money for it before it was even created. By preselling their program through an effective landing page (complete with a video that explained the benefits of the program) they were able to get money coming in before the program was even completed. The launch was a huge success and the people who have been helped by it number in the thousands. And all of that came about because they learned how to create a buzz before the product was actually ready. You can do the same thing by learning how on this episode.


The one piece of advice the MerryMaker Sisters would give to their younger selves…

Focus. There are so many ideas, opportunities, and distractions that come across an entrepreneur’s path every day, it’s easy to get side tracked. New entrepreneurs need to know that reality and prepare for it. Focus is the word that makes all the difference. If it takes productivity apps, time blocking, stronger accountability, or whatever, you’ve got to learn how to focus your attention on one project - the most important project - until it is complete. It’s that discipline of focus that will translate into methodical steps of success that will make your business thrive in the ways you want it to. Learn the lessons that Emma and Carla Papas have learned the hard way by hearing their story, on this episode of Entrepreneur:Uncut.



  • [0:14] Introduction of today’s guests. The MerryMaker Sisters.
  • [2:50] How the sisters got started: working full time while side hustling.
  • [4:10] Making money with their blog… or not.
  • [5:58] Why the sisters decided to quit their jobs with no safety net… it was a mindset shift.
  • [8:05] The first efforts of monetizing their blog.
  • [9:49] Tips for those wanting to land some sponsored posts for monetization.
  • [14:00] How the sisters began doing brand work and built their online income.
  • [15:20] Using sponsored posts: How the process began and how it works now.
  • [16:44] The creation of a recipe ebook and the income that followed.
  • [18:08] Using private Facebook groups to maximize their community.
  • [19:45] The launch process the sisters have learned over the years.
  • [21:57] The email tools the sisters use for email marketing.
  • [22:26] Building a following up to 6 figures without advertising.
  • [25:35] The 4 week detox program.
  • [29:46] Starting the buzz for a product or program launch.
  • [31:51] The most important thing they’ve done to improve product launches.
  • [33:35] The point the sisters realized they needed to promote their products more.
  • [35:34] One piece of advice the sisters would give to their younger selves.
  • [36:55] How you can connect with the MerryMaker sisters!




The 4 week plan:


Oct 28, 2015

Jill Stanton was finished - with her long time role as a bartender and with the way her life was going. It all came to a head one early morning after she had endured a long shift and a customer mocked her in the middle of closing down her bar. She was done and began working toward something new, something more. In today’s episode Jill shares her journey from bartender to successful entrepreneur as a co-founder of Screw The Nine To Five, an online community that helps people step out of their job and into an entrepreneurial business of their own. She’s going to share what it’s like to take that step, how to keep yourself going, why you can’t quit, and the qualities you need to stick it out. It’s a great, raw conversation you’ll enjoy.

Getting a start online with affiliate marketing.


When Jill Stanton started out online she was working with her fiance - and she knew NOTHING about online business. They started with affiliate marketing because that’s a means of income generation he’d had some experience with, and that’s where Jill’s online education began. They decided to build a site themed around skin care products (since Jill had some experience in that niche). She wrote the content, he did all the technical stuff. Together they built out the site and began seeing some income. Then they built another. And another… until they had over 30 sites, all affiliate, all generating income. In this episode you can hear the entire story of how Jill made it out of her 9 to 5 job and how they pivoted those sites into an online community with thousands of members.


People kept asking them, “How are you doing this?”

When Jill Stanton quit her job as a bartender it took a while to get started. But after things were rolling and her income was supplied by her online work, she and her fiance began taking trips. People were curious, asking her over and over, “What are you doing? How are you taking these trips? You don’t work anywhere.” That’s when she and her fiance came to the realization that there might be some type of income opportunity teaching others how to do what they had done. The idea of Screw The Nine to Five was born. Jill shares a lot of the details on this episode of Entrepreneur:Uncut, so makes sure you set aside some time to listen.


Building out a community through guest posting.

When Jill Stanton and her fiance began their site Screw The Nine To Five, neither of them knew what it would take to build a community. The only thing they did know was that they’d need to get some attention to the site. So Jill began searching for places to do guest posting. Through her efforts the site began to get more attention and members began connecting with them. Over time Jill discovered a step by step process to finding niche specific places to submit her guest posts and her efforts paid off big time. In this episode she shares that step by step process - step by step - and gives suggestions about how to use it to advance your site and your cause. Stick around and give it a listen.


Once you start your own thing, it’s ridiculous to quit.


That’s what Jill Stanton thinks. In her mind, you’ve given too much and have come too far to turn back. What are you going to do instead? Go find a J-O-B that you hate? Do what somebody else tells you to do? Make money for somebody else? The entrepreneurial spirit and role is not one for the faint of heart, but it’s one that gives you a taste of true freedom. To give up on that is like giving up on yourself. That’s how Jill sees it. If you are on the brink of giving up on your entrepreneurial dreams, her encouragement to you is to have a good cry if you need to. Talk it out with someone who understands, but get back after it as soon as possible. Often your biggest breakthroughs are just beyond the point where you want to give up.



  • [0:14] Introduction of today’s guest and the question of what to do when you’re miserable in your J-O-B.
  • [1:06] How Jill got started teaching people how to quit their job and create something of their own to support their family.
  • [3:23] The point where Jill knew she couldn’t keep doing what she was doing.
  • [4:40] Why Jill chose to start her online journey with affiliate marketing and how the journey went.
  • [6:32] How Jill and her husband began Screw the 9 to 5.
  • [7:25] How did ST9to5 become a community?
  • [9:54] The power of figuring it out as you go.
  • [10:10] Jill’s system of finding targeted guest posts to promote your stuff.
  • [12:55] Did Jill ever feel like she wanted to quit her online pursuits?
  • [15:50] How do you get through the times when you want to throw in the towel?
  • [21:05] Tips for stepping out of a job and into your own business.
  • [26:32] How believing in yourself and your dream can sustain you.
  • [27:18] The things that stress Jill out the most in her business.
  • [28:25] What Jill does to make sure her community members are getting enough from her.
  • [28:59] Some of Jill’s favorite automation tools.
  • [31:18] What would you do if you lost all your money and resources?
  • [32:26] How to connect with Jill.




Lead Pages










Screw the Nine to Five - Jill’s website community - The Screw the Nine to Five community on Facebook


When you’re almost at rock bottom is when you have to push through ~ Jill Stanton


A system to find targeted #GuestPost opportunities, from Jill Stanton


Sometimes you just need to sob it out to realize #WhatYouWant ~ Jill Stanton


Quitting is a big deal when you’ve gone “all in.” You can’t do it ~ Jill Stanton


Ultimately you have to want your business to succeed. Otherwise you WILL quit ~ Jill Stanton

Oct 20, 2015

Way back in 2010 Nick Francis co-founded a company called Help Scout with two of his friends, Denny and Jared. In just over 4 years Help Scout has become an international company with over 3000 subscribers. How did they take a company from 0 to 3000 in that short period of time? In today’s conversation Khierstyn will be chatting with Nick about that reality - and a whole lot more. It’s a great interview that covers issues about Software development, scaling a business, true customer communication and service, and many other topics. Take a break from what you’re doing and listen to this chat. It’s worth your time.

How did a successful SaaS startup come up with their product idea?

Nick Francis is quick to say that when they built Help Scout, he and his 2 partners built something that they personally needed and knew they would use. They didn’t see any sense in building something that they wouldn’t be intimately involved with. So in that way, Help Scout was the natural outgrowth of their own experience and desire to build a software company. 4 years and 3000 customers later, it seems they picked a winner. Khierstyn digs into the history and journey the Help Scout team has been on in this episode to mine the insights and strategies that made the company success… so you can learn and do the same types of things. Be sure to give it a listen.


Building a business without any outbound marketing? Really?

When Nick Francis and his partners started Help Scout they established some core values to guide them in how they would develop and run their new business. One of those was that they wanted to market to other people in the way they wanted to be marketed to. That meant no outbound marketing. Instead, they chose to take the content marketing route, and over 3000 customers later, the story is history. Nick chats about that decision in this episode of Entrepreneur: Uncut.

Scaling quickly: How the Help Scout team did it.

Help Scout has grown into an international company in just over 4 years. That kind of growth requires a vast amount of scaling in an obviously short amount of time. How did they do it? Nick Francis says it’s because their initial idea proved to be right on target with their ideal customer’s needs, and that they continued to validate that fact every step they took through direct and consistent communication with their customers. Consistently hitting the right need enabled the growth and fueled their product development as well. Nick’s got lots of great insights to share from the Help Scout story, so take some time to listen.

What advice would Nick Francis give himself if he could go back to the beginning?

“It’s never going to be easier than it is right now.” When he was first starting out Nick says that his concept of building a large, SaaS business was that once things got rolling and the automation kicked in, he’d be able to take it easy. But that was no place close to the truth. As the team has grown and the software has become more and more complex, there has been nothing but increasing pressure over the years. He thinks it would have been helpful to know that from the beginning. What can you take away from that insight? How does it impact your dreams about the company you’re building. Hear more insights like that on this episode of Entrepreneur: Uncut.


  • [0:14] Introduction of today’s topic and today’s guest: Nick Francis
  • [0:54] Nick’s story: His first business and how he’s grown and developed.
  • [2:10] How Nick met his partners and what they’ve done together.
  • [3:28] How the 3 partners decided to start a business together.
  • [4:46] How did you get your first customer? Tell us about it.
  • [6:36] What is your favorite kind of project to work on?
  • [7:51] Did you ever reach a point where demand overwhelmed what you could produce?
  • [8:34] Did you ever try to scale your first business (Project 83)?
  • [10:09] How did you come up with the idea for Help Scout?
  • [11:50] Why Nick found it important to work on products he was using himself.
  • [14:05] What did you do for the initial push to promote your fist SaaS software?
  • [16:43] Why it’s important to give a lot of thought to projects before you begin them.
  • [18:35] In the early days of Help Scout, how long did it take for you to get a beta version ready?
  • [20:32] How did you get your first customers for Help Scout?
  • [22:17] How did you integrate communication into your first customer relationships?
  • [24:41] What advice would you give to a new product developer who wants to automate everything from the start?
  • [26:21] From 0 to 4000 customers in just over 4 years: How did you get the initial traction?
  • [28:08] How hitting the right need consistently enabled the Help Scout team to scale quickly.
  • [29:00] What was the biggest challenge with scaling to a multinational product?
  • [30:37] What is the biggest lesson you’ve learned about customer retention?
  • [33:50] What one piece of advice could you give yourself if you could go back and give it?
  • [35:59] Nick’s definition of an entrepreneur.




Email Khierstyn at entrepreneuruncutATgmailDOTcom


Nick on Twitter


Contact Nick through HelpScout


An international #SaaS company build only on #InboundMarketing? Yep.


Why ongoing customer communication is the only way to build an on-target product


Nick Francis of Help Scout on #startups, #scaling, and communication, on this episode


How do you #scale a company from 0 to 3000 customers in just 4 years? Find out


The key to #scaling quickly: A conversation with Nick Francis of Help Scout

Oct 19, 2015
KC Lau discusses the best practices he used for monetizing his blog when he was
first starting out.
We'll discuss the following revenue models: sponsored ad space, SEO keyword search, creating and selling your own online courses.
These principles discussed now allow KC to make more than six figures per year.
solely from his blog.
Oct 13, 2015

What is an entrepreneur?

If anyone knows what it means to be an entrepreneur it would be Chris Ducker. Chris is a world-famous figure who’s really made it big in the entrepreneurial world. His book “Virtual Freedom” is an Amazon best-seller and his community is abuzz with activity about building a successful business as an entrepreneur. In this episode of Entrepreneur:Uncut Chris share his definition of an entrepreneur. Here it is: An entrepreneur is someone who is building a team to solve a problem. It’s that simple. Hear this great conversation with Chris on this episode.  


How does an entrepreneur know when he needs help?


Every entrepreneur will hit the point when he or she hit what Chris Ducker calls “the point of overwhelm.” It’s that place where you simply can’t do another thing, but if you don’t your business is going to crash and burn. Chris says that when you feel you’re at that point, or almost there, it’s time to get some help. Chris hit that point himself back in 2009 and spent an entire year reorganizing his business so that he could get his life back. In this episode Chris shares his insights about the task of outsourcing in his characteristic style. You’ll really enjoy this episode.


When money is tight, how do you figure out what to outsource?

It’s a common thing for entrepreneurs to get to the point that they recognize their need to get help with their business activities. But how do you know what to outsource first? Chris Ducker has written the book on outsourcing, literally, and gives some great advice on that point in this episode. His “3 Lists of Freedom” are a surefire way to find out what you need to outsource first, and then second, and then after that, and after that. It’s great to hear Chris explain it in his own words and he does so with wit and persuasion on this episode. Be sure you give it a listen.


The 3 lists of freedom and how can it help overwhelmed entrepreneurs.


Chris Ducker developed his entire book, “Virtual Freedom” around what he calls “The 3 Lists of Freedom.” It’s an exercise he encourages every entrepreneur to do to discover their need for outsourcing and the things that need to be offloaded first. Briefly, here’s the basics of the list: On a sheet of paper create three columns. The first column is where you will list the things you do daily that you hate doing. The second column is the list of the things you can do but struggle to do well. The third column is the things you feel that you shouldn’t actually be doing as CEO of your own company. Once you get those columns completed, you are ready to make some decisions. Find out how as Chris Ducker explains it on this episode of Entrepreneur: Uncut.


If Chris Ducker could go back and give himself advice when he first started building a business, what would it be?

That’s only one of the great questions Khierstyn asked Chris on this episode and his answer was equally great. Chris would tell his younger self to become active in the internet world of social media, video creation, and product marketing earlier than he did. In his opinion he messed around trying to create a business offline for far too long. If he’d started sooner he would have reached greater levels of success, faster. This conversation is filled with great insights from a guy who has been in the trenches for years and has learned the smart way to run a business. Be sure you make the time to listen.


  • [0:15] Introduction of Chris Ducker, entrepreneur and outsource specialist.
  • [1:28] Khierstyn’s confession: a question for Chris that got stolen.
  • [5:12] Chris’ breakdown in 2009 and the changes it forced him to make.
  • [8:27] “How can I get back to running my business rather than my business running me?”
  • [10:46] Did Chris’ changes make an immediate difference in the bottom line?
  • [12:41] Why it never entered Chris’ mind to quit the business.
  • [14:47] Why Chris Ducker loves being an entrepreneur and what he’s learned doing one day masterminds with entrepreneurs.
  • [19:08] Why it’s so valuable to partner with or connect with other entrepreneurs.
  • [23:20] When does an entrepreneur know that they need help, and how do they determine what help they need?
  • [27:52] How to figure out what tasks to outsource when money is tight.
  • [29:00] The three lists of freedom Chris developed and how it works.
  • [32:57] What advice would Chris give his younger entrepreneurial self



The New Business Podcast


Chris’s book: Virtual Freedom


Chris’ mastermind community:


Email Khierstyn at

Oct 12, 2015

Think #Digital First | Warren Knight Warren Knight is a digital marketing specialist who’s focus is increasing e-commerce through digital and social strategy. He’s the author of Think #Digital First, a step-by-step guide any business can use to move their brand online.

Sep 11, 2015

Awareness is a powerful catalyst for change. After 2.5 years in a Zen Monastery, Toku McCree works as an Executive Coach. He helps people become more aware through a combination of mindfulness, exercise, and habit creation techniques.


This interview focuses on how we as entrepreneurs get fixated on the outcome we’re trying to achieve, be it: making money, looking good, prestige, etc. We can forget some of the fundamentals of building a great business.


Bringing mindfulness into your everyday life will help you build a great business, powerful relationships and also achieve the outcome you desire.



Sep 10, 2015

 Sarah Arrow is the UK's leading pro blogger and content marketer. She’s one of the top 25 content marketers in Europe, and the top 50 online marketers in the UK according to Top Rank Blog. Forbes has listed one of her sites 3 times as a top website.


In this episode we're going to cover 7 things you can do to drive traffic to your website and build your audience.


What You'll Learn...


How-to and tools you can use to build your audience that include:


* Creating content for your site

* How to write headlines to increase conversions

* Managing social media in your content creation strategy

* What a call to action is, and how you can use it to increase opt-ins



Sep 9, 2015

Instead of doing what typical 15 year olds do, Edward Druce decided to get on a train from Wales to London to listen to a talk by a (then) Matthew Hussey. Little did he know that two years later he would become the right hand man for his mentor.


Matthew Hussey is the UK’s top dating coach and most well known for Get The Guy. Get the Guy is a global brand that helps women find, attract, and keep their perfect man. He has worked with the likes of Christina Aguilera, and Eva Longoria.


Over the last five years Edward has been involved in the development of a global brand.

We discuss how Edward intentionally placed himself in the radar of his mentor and got the opportunity to work alongside him. Learn how you can and should do the same.

Sep 8, 2015
Online marketing is a tricky one. How exactly do you attra ct the right people to your site and turn them into your customer?
Kenny Goodman is the founder of It’s a website loaded with resources and services to help entrepreneurs build semi-automated sales and marketing funnels. This is done with a focus to help you find, attract, and win the best customers.
Sep 4, 2015
Derek Johanson is the founder of He's
been a professional copywriter for the last eight years, and specialises in writing sales pages.
After studying the works of the greatest copywriters alive, his income drastically
increased once he applied Gary Halbert's 'secret' method.
In this interview you'll learn...
1. Just what that 'secret' is, and how you can apply it today to your own copy
2. Tips for how you can start to create killer sales copy for your site or product
3. The method Derek used to validate p
rior to its launch
Sep 3, 2015
Matt Ward is a Kickstarter campaign specialist, and
founder of Art Of The Kickstart.
Kickstarter is an online crowdfunding platform that helps start-ups get
backing for their product, and get around the typical route to investment.
He’s interviewed some of the top Kickstarter campaigns, and in this interview will
go through some of the main concepts to Kickstarter
Check out the interview with Matt Ward to learn:
1. What you need to raise funding for your product
2. What to never do with your campaign
3. The four parts to a successful Kickstarter campaign
ign and how to manage it
Sep 2, 2015
Mark Attwood took over TopSkips, and since 2003 he’s used SEO has a heavy
component to turning over close to $80M in revenue. He's opened the brand to
become an online national tool and equipment rental business.
In 2012 Mark founded Attwood Digital so he can focus on what he loves: teaching
entrepreneurs how to connect with their audience through SEO and his concept
of "Intentional Marketing".
Point to Look for In Episode:
32:30 Internet Marketing specifics
Sep 2, 2015

James Schramko is the founder of His website is an online platform armed with resources to help the on

line business get more trafficand convert more sales.

He has built a wildly successful career out of selling other peoples product... also known as affiliate marketing.

I had the pleasure of speaking to James before he hit his daily surf routine in the waters of Manly beach outside of Sydney, Australia.

James noticed something early on that an industry wasn't doing. He used this*secret* to become number 1 in the country on two counts selling both BMW and Mercedes luxury vehicles. Using this same secret he was able to apply that to online marketing and has become a very successful affiliate marketer.

One of his affiliate companies asked him to speak a t a conference because he was converting such a high number of sales per month, with a small amount of traffic.

In this interview you'll learn about the secret he's used to create a seven figure income. As a bonus you’ll find out how he can run such a successful company and work only four hours per day.

a successful company and something early on that an industry w
asn't doing. He used this
Aug 20, 2015

"Do One Thing A Day That Scares You - Eleanor Roosevelt"

This quote is the backbone of a website and concept formed by Till H. Gross, Comfort Zone Crusher .

Personally, I've been a fan of pushing my limits. Everytime I say I can't do something, I make an effort to get that out of my vocabulary. The word can't is a dangerous word. It's the reason why many of us are not happy where we are in life, yet alone happy.

Till has been a student of psychology since his fascination with therapy. He has both studied in university and from some of the best minds in the field today.


What You'll Learn... 

1. What the heck is a comfort zone?

2. How your comfort zone is impacting you more than you think.

3. What can you start doing today to push it, or get rid of it all together?

Aug 19, 2015

Jordan and A.J Harbinger started the Art of Charm podcast over five years ago as a hobby. They never intended for it to become a business, rank in the top 50 of iTunes, or turn into over 400 episodes.

The Art of Charm has seen guests such as Tim Ferriss, Seth Godin, Neil Strauss, and many others on the show.

In this interview, Jordan Harbinger discusses how the podcasting landscape has changed since 2008.

We're going to answer some questions as...
  • How is podcasting a business model?
  • Is podcasting the right business model for you?
  • How do you monetize it?
  • Where do you start?
  • How do you get into, and stay into the top 50 iTunes podcasts when there are over 300,000 podcasts live on iTunes?
Aug 18, 2015

Yaro Starak is the founder of He's lived the laptop lifestyle for over ten years, having figured out how to make a sustainable income online. 

He coaches people on how they can make over $10,000 per month with their blog. The model he focuses on is developing digital products and creating sales funnels. 

In an effort to enjoy his life outside of business, he's figured out what the highest impact activities are that he can do with his day so he can maximize his earnings by working 2-4 hours per day.

Yaro Starak has made millions online by selling digital products through his blog. Listen now to learn how you can get started. There's also a freebie in here to jumpstart your learning.



Aug 13, 2015

What do you do when you're so broke that you can't afford to take the subway home after a networking event? Or, when you literally have to sell something at the event to make it home? 

Today we meet with Patrick M. Powers who, after 12 years of failed businesses, is one of Europes leading copywrite and small business experts. He is the founder of Entrepreneurs in London: Europes largest entrepreneur meetup with over 14,000 members in 6 years.

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