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Crowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded

We interview successfully funded crowdfunding campaigns. They were funded using either Indiegogo or Kickstarter. Unlike most crowdfunding interview series, I have been involved in a campaign that raised over half a million dollars. I literally fell into crowdfunding. I was heavily involved in a campaign that failed and raised only $16,710. When we re-strategized and re-launched, we made a huge comeback by raising $592,412 on Indiegogo. After being in the trenches and knowing literally nothing about crowdfunding, then seeing what we did to get a successful raise, I wanted to see what other project creators and entrepreneurs were doing to get funded. When I first started I knew literally nothing about crowdfunding, what makes a campaign successful, what causes campaigns to fail, what crowdfunding platforms to use, and how to transition a successful crowdfunding campaign into a full scale e-commerce business. The world of crowdfunding has so much potential. If you can take an idea, launch it successfully online and validate your idea, you’re opening a business overnight. I’ve seen how crowdfunding can open the door to investment, having a customer list with thousands of people, licensing agreements, partnerships, and pre-orders, that we’re limiting ourselves if we don’t do what we can to educate ourselves on how to do crowdfunding properly… all within 30-90 days. Because of this, I have gone out and spoken to some of the most successful crowdfunding campaigns in the world in the last year find out exactly what it takes to become a successful entrepreneur, so YOU can learn from them. Why should you listen to Crowdfunding Uncut? Because I’m asking the same questions you want to know. I know what it feels like to fail at crowdfunding. I also know what questions to ask, and what to do to raise over half a million dollars on Kickstarter and Indiegogo. As I’m also advising Crowdfunding campaigns, I need to keep up to date with what’s working and what isn’t. Questions that will get answered on this show: what crowdfunding platform is right for me? What can I do to have a successful product launch? How can I get 1000 backers for my project? What really matters? What if I have a small budget? What happens after crowdfunding? I will share with our best interviews showcasing the campaigns processes, failures, critical lessons learnt and actionable strategies showing YOU how to get your project funded. This is where project creators get funded.
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Now displaying: April, 2017
Apr 25, 2017

Gareth Everard ran a wildly successful crowdfunding campaign when he launched the first product that led to the founding of Rockwell Razors. He used that first campaign to launch several other successful product lines and made the transition to make it a sustainable brand. But his road to success was not an easy one. In today’s episode, Gareth shares his story of the manufacturing problems he ran into and what he did to keep those troubles from causing his product to fail. If you’re launching a product, or even thinking about it,  you’ll want to join us and learn all you can from Gareth’s experience.

What made Gareth Everard’s crowdfunding campaign so successful?

Gareth Everard’s first crowdfunding campaign exceeded its goal the first day and made 12 times that goal by the end of the campaign! In this episode, Gareth talks about how he chose his product, how an online community made a huge difference in the success of his campaign, and how he navigated the challenges that came his way. Listen in to gain some great tips and ideas for a successful crowdfunding campaign.

When your crowdfunding campaign becomes a series of unfortunate events

As Gareth Everard describes it, his crowdfunding campaign became a series of unfortunate events when he discovered that his manufacturer had massively misled him regarding their capability for producing a quality product. In this episode, Gareth tells me about how he overcame this huge obstacle in a way that allowed him to keep his backers and customers and successfully launch additional products. It wasn’t easy. Listen in and learn from Gareth’s experience how you can prevent your crowdfunding campaign from ruining your life. 

The one factor that made Gareth Everard successful turning his campaign into an actual business

Are you wondering how to create a business out of your crowdfunding campaign? Do you want to learn from someone who did it well? Gareth Everard was successful in turning his campaign into an actual business. In this episode, he talks about the one factor that played the biggest part in his success. And it’s not what you might think. Listen to this interview to learn what you need to do to keep your backers and customers receptive to new products.

Is Kickstarter or Indiegogo the better creator for my crowdfunding campaign?

Are you trying to decide which creator would be the best for you to use for your crowdfunding campaign? In this episode, Gareth Everard provides some insight into Kickstarter and Indiegogo and which one will likely best serve your needs, based on where you are in your product development. Listen in for some great advice that will help you make a good decision about the platform you want for your campaign.

Outline of This Episode

  • [1:57] Introducing one of my favorite humans, Gareth Everard, founder of Rockwell Razors.
  • [3:22] How Rockwell got started, in Gareth’s senior year of college.
  • [4:55] How Gareth chose what product to go after.
  • [6:46] To what did Gareth Everard attribute his overnight success?
  • [9:03] When your crowdfunding campaign becomes a series of unfortunate events.
  • [12:08] What Gareth did with the new manufacturer to make sure the same problems didn’t happen again.
  • [14:04] Gareth’s advice on manufacturing and fulfillment.
  • [18:13] Setting pricing and shipping and customer perception.
  • [24:28] The one factor that made Gareth Everard successful turning his campaign into an actual business.
  • [26:27] How Backer Kit helped Gareth decide on new products.
  • [30:24] Using backerKit to recover transactions that are lost due to Kickstarter.
  • [33:07] Is Kickstarter or Indiegogo the best creator for my crowdfunding campaign?
  • [37:20] Two words of advice for anyone launching a campaign.

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Apr 18, 2017

Would you like to be more productive? Want to feel like you’re in control of your life and schedule? In today’s episode, Mike Vardy shares his story of becoming a productivityist, moving from a recognition of what wasn’t working to finding balance in his work, personal, and family life. Listen as Mike talks about some of the principles of his productivity system so that you can begin today to move toward greater productivity and less stress!

Marry your intention with your attention to become more productive

Are your intention and attention focused on the same things?  As a busy manager of two Costco departments trying to balance his work and personal life, Mike Vardy realized that the system he had was not working. He decided to figure out what would work. Now, Mike shares the system that worked for him so that others can benefit from it as well. In this episode, one of the principles he talks about is the need to marry your intention with your attention to becomeNeither one will work on its own. Listen to today’s interview to learn this principle and more as you get started toward becoming a productivityist.

How to not get lost in your e-mail inbox

As most of us have experienced, e-mail can be a big obstacle to productivity. Do you find yourself bogged down and sucked in by an overfull inbox? In today’s interview, Mike Vardy, The Productivityist, shares his system for getting out of the e-mail trap, not by getting his inbox to zero, but by gaining clarity about what is there. Listen to this episode to find out what you can start doing today to put clear boundaries around your e-mail and stop it from being a productivity trap. 

Work with daily themes to gain control of your time and schedule

Do you wake up each morning thinking about what you need to get done today? Do you feel pulled in different directions? Creating daily themes is one way to give focus and clarity to the work that you do and to your personal life as well. In this episode, productivityist Mike Vardy explains how to set your daily themes and coordinate them with monthly themes as well. Listen in to learn this simple, practical way to gain control of your time and schedule.

How Mike Vardy chooses which Kickstarter and Indiegogo projects he will back

 

In addition to being a productivityist, Mike Vardy has backed many Kickstarter and Indiegogo projects. In this episode, he talks about why he backs projects and how he decides which projects will be a good investment for him. If you have or are considering a crowdfunding project, you will want to listen to this conversation for some practical advice on how to ensure a good backer journey.

Outline of This Episode

  • [1:57] Introduction of this episode with Mike Vardy, “The Productivityist”
  • [4:20] How did Mike Vardy turn into a productivityist?
  • [13:16] How Mike Vardy discovered his own system for productivity.
  • [20:15] Mike Vardy’s system for not getting lost in his e-mail inbox.
  • [32:35] Work with daily themes to gain control of your time and schedule.
  • [44:05] How Mike Vardy decides which Kickstarter and Indiegogo projects he will back.
  • [55:17] The one thing Mike Vardy recommends to ensure a good backer journey.

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Apr 4, 2017

87 - How to Crowdfund for a Digital Course | feat. Julien Brault

 

Julien Brault successfully used a crowdfunding campaign to launch his digital course, “Not Another Boring Course About Investing.” In this episode, Julien talks about how he decided to use crowdfunding for the course, and the process that he went through. Listen in to find out where he got verbiage for his ads, how he developed his e-mail list, and how he raised an additional $20,000 in the last few hours of his campaign. If you want to know how to crowdfund for a digital course, you’ll want to listen to this episode!

Julien Brault’s story: How he decided to crowdfund for a digital course:

Crowdfunding is primarily thought of in relationship to physical products. But Julien Brault decided to try it for his digital course. In this episode, he relates his transition from developing an app to creating a course instead of a book to go with it, and then deciding to try crowdfunding for the course. The story of his success is one you will want to hear, especially if you are wondering about crowdfunding for a digital product. 

How customer interviews impacted Julien Brault’s course development and advertising

Julien Brault spent a lot of time, both in person and on the phone, interviewing potential customers to find out what they were looking for. In this episode on how to crowdfund a digital course, Julien shares where he found the people to interview and the kinds of questions he asked. Listen in to find out how the answers he got helped him not only to develop his course and app, but also to craft effective advertising.

How Julien Brault built his audience and structured his campaign to crowdfund a digital course

Julien Brault’s crowdfunding campaign for his digital course was hugely successful. In this episode, Julien talks about the process he used to build his audience over a six-month period before launching. He also gives details about structuring the campaign, determining his target audience, and the difference between a campaign for a digital product and a physical product. Regardless of your product type, you’ll want to hear this insightful conversation about crafting a successful campaign.

How Julien Brault converted his critics into contributors

Like most entrepreneurs, Julien Brault received a lot of negative, and sometimes rude, feedback from his e-mails. In this episode, he shares how he replied to these people, and how a number of them ended up actually providing valuable contributions to his content! Julien’s response to negative people is inspiring. Listen in and learn from his insights on how to respond to your critics on the journey to crowdfunding your digital product.

Outline of This Episode

  • [0:23] Intro to this episode about crowdfunding for a course
  • [2:41] Julien Brault’s story of how he decided to crowdfund for a digital course.
  • [10:07] How customer interviews impacted Julien Brault’s course development and advertising.
  • [18:09] How Julien Brault developed and used his e-mail list.
  • [20:59] How Julien developed his audience and turned critics into contributors
  • [23:40] The difference between structuring campaigns for physical and digital products.
  • [25:33] How Julien determined the price for his course.
  • [26:14] How Julien narrowed the scope of his target audience.
  • [28:44]  How Julien raised $20,000 in the last few hours of his campaign.
  • [33:59] What Julien would do differently if he could do it again.
  • [35:17] How to see your audience as real people.

Resources Mentioned

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